1 / 12

Winter Park Resort Rentals

Winter Park Resort Rentals. The Base is the Place! 4 locations, 85 staff Over 3000 skis and snowboards Around 50% market share of rentals 61 NPS, second highest in Intrawest Largest, newest fleet in the community Investment of over $1m in new gear over the past two seasons

rogan-bartlett
Download Presentation

Winter Park Resort Rentals

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Winter Park Resort Rentals The Base is the Place! • 4 locations, 85 staff • Over 3000 skis and snowboards • Around 50% market share of rentals • 61 NPS, second highest in Intrawest • Largest, newest fleet in the community • Investment of over $1m in new gear over the past two seasons • Only Robot Tuning in the county • Only rental shops at the base of Winter Park Resort

  2. Brand Pillars • Exclusive Slope Side locations • No hassle travel solution • One stop shopping • Someone you trust Positioning Statement “Eliminate equipment hassle from your worry list with Winter Park Resort rentals. Whether you are coming for the day or the week, nothing beats the convenience of our ski in, ski out on-base locations where you never have to lug your gear anywhere. Book ahead to save time and money, but book with us to save the equipment hassle”

  3. Locations • West Portal • Walk in specialists • “Day of” ski and ride rentals and prebooks • Custom Delivery pick up • Group location • Village • Open till 9 • All prebooks including “night before” ski and ride • Ice Skates • Snow bike tours • Children's Center • Ski and ride lessons only • Jane Shop • Walk in everything (except clothing)

  4. Two Strategy Questions WHAT DO OUR GUESTS TELL US WE NEED TO IMPROVE ON? WHAT CAN WE DO THAT OUR COMPETITIORS CANNOT MATCH?

  5. Voice of Customer

  6. 2009 -2010 Business Initiatives • Continued Large Capital Investment in Equipment • Replace 80% of all sport and performance skis and boots • Replace 80% of all Junior skis and boots • 1500 new ski poles • Speed of Process Improvements • Implementation of new head rental system • New labor scheduling model • New operating hours • Custom Delivery Service • Boots custom fitted in your accommodation • Delivery of prebooked tickets and ski and ride registration • Slope side pick up and storage of skis and snowboards • New Pricing • Multi day pricing options • Value add ons (kids rent free etc) • Retail advantages

  7. Introducing Winter Park’s Only ….. Custom Rental Delivery Service Delivering the Mountain to you • Tickets • Ski and Ride • Custom Rental Fitting • Slope Side Storage and Service

  8. The Base Is the Place • Exclusive Slope Side locations • No hassle travel solution • One stop shopping • Someone you trust

  9. Other Rental • MAC • Demo Skis, Smith Retail, Spyder Retail • Located in the ZML Riverside • Showcase • Demo Snowboards, Snowboard retail, Dark Territory video and sign up • Located in the ZML Riverside

  10. Tuning and Storage • Public Tuning • West Portal (robot tuning) • Jane Shop • Public Storage • Only available West Portal Tune Shop • $7 overnight • Only WPRR guest store at WPRR (free)

  11. Retail Locations

More Related