The 10 Most Iconic Women Leaders Shaping The Modern Industry 2024

1. Issue: 35 | 2024 THE 10 MOST ICONIC WOMEN LEADERS Shaping The Modern Industry 2024 IN FOCUS Women at the Helm: Transforming Industries with Resilience, Innovation, and Inclusion IN FOCUS Women Paving the Way Kelley Lear Vice President of Partnerships & Alliances www.ciobusinessworld.com

4. Editor in chief Robert Patrick Contents Managing Editor : Smith Collins Design Visualizer : Jack Thomas Arts & Design Director : Adam Jones Associate Designer : Erick Williams Sales Senior Sales Manager : Scott M Marketing Manager : Andrew T Sales Executive : Mark Davis Technical Victor Anderson SME- SMO Research Analyst : Henry Martinez SEO Executive : Daniel Lee Circulation Manager Alexander Nelson Follow us : www.ciobusinessworld.com

6. Editorial Note Women Leaders Shaping the Modern Industry I sectors, women are rising to the challenge, breaking through traditional barriers, and bringing fresh, innovative perspectives to the forefront of industry. From technology to finance and beyond, female leaders are not only transforming their organizations but also reshaping the entire corporate culture to be more inclusive, diverse, and forward-thinking. n today's fast-paced and ever- evolving business landscape, the role of women in leadership has become increasingly vital. Across Historically, women have faced significant challenges in attaining leadership roles due to deeply ingrained societal norms and a lack of equal opportunities. However, in recent years, there has been a noticeable shift in the corporate world. Women are no longer just participants in the workforce — they are leading the charge, driving

7. critical decisions, and setting the agenda for future growth. Their leadership styles, characterized by emotional intelligence, empathy, and collaboration, have proven to be essential in navigating the complexities of modern business challenges. A key driver behind the rise of women in leadership has been the growing recognition of the importance of diversity and inclusion in the workplace. Numerous studies have highlighted the direct correlation between diverse leadership teams and improved business performance. Female leaders contribute unique perspectives to problem-solving, challenge outdated norms, and often approach issues with a creativity that drives innovation. By fostering a culture that values diverse viewpoints, these leaders are pushing the boundaries of what companies can achieve. In addition to their strategic acumen, women leaders are known for their ability to create supportive, inclusive work environments. They understand the value of ensuring that employees feel heard, respected, and empowered. As a result, companies led by women often experience higher levels of employee engagement, greater loyalty, and stronger team dynamics. Many female leaders are also committed to mentoring the next generation of women, actively promoting an environment of growth and development. This commitment to empowerment is not just helping their own teams thrive — it is setting the stage for a future where women are better represented across all levels of leadership. Despite these advancements, women in leadership still face a range of challenges. Issues such as unconscious bias, the struggle to balance work and personal life, and underrepresentation in certain sectors continue to hinder progress. However, the resilience and determination of female leaders have been instrumental in overcoming these obstacles. Many have shared their personal journeys, underscoring the importance of perseverance, self-confidence, and the strength of supportive networks in navigating these hurdles. Their success stories serve as a powerful reminder of what is possible when women are given the opportunity to lead. As we look to the future, the role of women leaders in shaping the modern industry will only become more critical. With more companies recognizing the value of diverse perspectives and inclusive leadership, the barriers that once held women back are slowly disappearing. The next generation of female leaders is poised to drive innovation, push industries forward, and create more equitable and dynamic workplaces. In conclusion, women leaders are not just shaping the modern industry — they are redefining it. Their contributions go far beyond organizational success, fostering a culture of inclusivity, innovation, and long-term sustainability. CIO Business World remains committed to highlighting the incredible achievements of women in leadership and celebrating their transformative impact on the global business landscape.

8. CONTENTS COVER STORY Kelley Lear 12 ARTICLE 24 Women at the Helm: TransformingIndustries with Resilience, Innovation, and Inclusion 56 Women Paving the Way

9. CXO 28 Digital Narrative Marketing Trends with Anastasia Kuzmenko 36 Emerging Technologies, Revolutions and Crises in the Business Environment 44 How To Determine If A Leader Deserves Your Alligence 52 Navigating the Intersection of Emerging Technologies, Revolutions, and Crises in Business and Education 58 Significant Traits of Inspiring Business Leaders BUSINESS PROFILE 32 20 Alicia Whitbread Farrah Smith 40 48 Lindsey Myers Lisa Ireland

12. Vice President of Partnerships & Alliances Thomson Reuters 02 www.ciobusinessworld.com Recognizing her expertise in product development, leadership, and people management, She was soon tasked with creating a global consulting implementation services program. larger purpose, ensuring that each team member is motivated and passionate about their work. She also welcomes diverse perspectives, especially from less experienced team members, and encourages a "no fear" approach to creativity and problem-solving. Her leadership style is rooted in the belief that challenging ideas and dissenting opinions drive the most interesting and impactful results. COVER STORY Kelley Throughout her career, Kelley became known as the "fixer," often stepping into projects that were behind schedule or over budget. She quickly learned that technology projects required more than just technical know-how—they demanded calm, level-headed leadership, the ability to manage stakeholder expectations, and the crucial skill of saying "no" when necessary, all while building trust across her teams, even when she was the youngest member. Visionary Leadership and AI Innovation Kelley envisions a future where she takes on a Chief Partner Officer or President role, leveraging her expertise to transform how customers interact with and benefit from technology. Her goal is to unlock intellectual capital and harness partner technologies, hyperscalers, and consulting services to revolutionize business ecosystems. She believes her skill set uniquely positions her to change the playing field and drive exponential growth and innovation for customers. Over the years, Kelley expanded her expertise, holding roles as a Product Manager, Director of Consulting Services, and now Vice President of Partnerships & Alliances—Technology Partnerships. This evolution in her career has allowed her to leverage her experience to build larger relationships and introduce innovative technologies to customers at scale. Her strengths lie in her ability to simplify the complex, quickly identify root issues, and her robust, deeply-rooted professional network. This network is not just a superficial collection of contacts but a solid foundation built on years of delivering results on challenging and complex projects, showcasing her tenacity and unwavering commitment to success. Thomson Reuters embodies its "Trust Principles" and "Growth Mindset," fostering a purpose-driven, high- performance culture. This culture is built on mutual trust, support, and a commitment to unlocking potential. The company's investment in employee development—through training programs, mentoring, and flexible work environments—ensures a thriving workplace that leads to better execution of strategies, operational excellence, and enhanced customer satisfaction. Driving Innovation and Collaboration as a Trailblazer in Technology Partnerships Lear Building High-Performing Teams at Thomson Reuters Thomson Reuters has a long-standing reputation for delivering trusted content and innovative solutions, helping professionals navigate today's complex landscape with confidence. With over 150 years of expertise, the company leverages AI, cutting-edge technology, and deep subject- matter knowledge to empower global organizations. Every major decision—from legal and strategic planning to mergers, acquisitions, and supply chain management—requires precise intelligence and thorough planning. Thomson Reuters stands out as the only global provider capable of offering comprehensive solutions across Corporate Tax, Trade, Legal, and Risk, all in real-time and backed by an unmatched level of trust. Artificial Intelligence (AI) is a cornerstone of Thomson Reuters' approach, deeply embedded in how the company creates, enhances, and delivers trusted information to professionals worldwide. Since the 1990s, AI and machine learning have been integral to the company's value creation, resulting in reliable, comprehensive knowledge that professionals rely on to excel in their work. With the rise of generative AI, Thomson Reuters has announced a "Three Pillar Approach" to AI: I growth. Despite her inexperience, she quickly discovered that the most unexpected insights often come from those with the least conventional backgrounds. Encouraged by a culture that valued curiosity and innovation, Kelley Lear sought out mentorship from senior leaders, who welcomed her with open doors and open minds. This supportive environment fueled her passion for learning and embracing new technologies, shaping her approach to building teams. A Career Built on Innovation, Leadership, and Strategic Partnerships n the early days of her career, a young professional with a freshly minted MBA found herself in a company known for its commitment to trust and Kelley's career has been marked by an incredible journey of growth and learning, beginning with her early days at Arthur Andersen, one of the "Big Five" firms at the time. Fresh out of business school, she found herself in a unique global position—despite her youth and inexperience, she benefited from the mentorship and support of senior leaders, who operated with an open-door policy. This environment provided her with invaluable learning experiences that set the foundation for her career. Kelley began as a Project Manager, bringing to market an expatriate tax solution for multinational companies. Long before agile development practices became mainstream, she was already spearheading their implementation, standardizing processes across global technology centers. Build: Committing $100 million annually to developing generative AI solutions. • Partner: Collaborating with AI partners to introduce products like the Global Minimum Tax Solution, CERTifyTax, NeoTax, and Workfusion, all aimed at solving complex customer challenges. When building teams, Kelley emphasizes the importance of core skills that contribute to scalability and innovation. She looks for individuals with a growth mindset, a passion for learning, and a willingness to embrace new technologies and processes. Kelley values tenacity, viewing a "no" as a "not yet," and encourages her team to find creative solutions that benefit customers, partners, and the company alike. She believes in fostering a sense of connection to a • Now, as the Vice President of Partnerships & Alliances at Thomson Reuters, she channels these experiences into her leadership, focusing on assembling diverse teams that thrive on growth, continuous improvement, and the exciting challenges that change brings. Buy: Adding new cutting edge AI technology to our technology platforms through acquisition. This kicked off with the $650M acquisition of CaseText in 2023. Its • 03 04 www.ciobusinessworld.com 12 • key products include CoCounsel, an AI legal assistant powered by GPT-4 that delivers document review, legal research memos, deposition preparation, and contract analysis in minutes. Kelley believes her greatest impact in the industry stems from her hands-on approach to addressing complex challenges faced by customers and partners. She remains at the forefront of technological advancements, constantly pushing the limits and encouraging pilots and new ideas within her labs and tech teams. She prioritizes exploring best-in- breed new technology providers and leveraging her TR Ventures team to invest in cutting-edge startups, aiming to deliver enhanced value to customers more swiftly. This strategic approach underscores Thomson Reuters' dedication to staying at the forefront of innovation, continually enhancing the ways professionals operate in a rapidly evolving world. Breaking down Silos Kelley is a strong advocate for breaking down functional silos within organizations to foster true collaboration across end-to-end data and process flows. She has observed a positive shift as Business Intelligence leaders mature, and roles such as Digital Transformation Leader, Chief Risk Officer, and Global Risk and Compliance Officers gain prominence, collaborating more closely with the Office of the CFO and CIO teams. This evolution is helping to dismantle traditional silos and improve organizational integration. She notes that a significant reason why many cloud migration and financial transformation projects fail to meet expected ROI and turnaround timelines is the failure to involve the right stakeholders early in the process. She highlights that software procurement is often fragmented, driven by point solution SMEs, and lacks cross-functional team involvement, leading to costly, disbursed buying cycles and risky implementations. In the realm of legal matters, Kelley is attuned to the increasing complexity of global IP definitions, particularly with the rise of generative AI, cloud solutions, embedded models, and other innovative developments. She emphasizes the importance of staying ahead in diversity and inclusion and maintaining environmental, social, and governance consciousness across global operations. She leverages her extensive network and IP to ensure compliance while remaining at the cutting edge of innovation. Advice for Aspiring Entrepreneurs Kelley's advice to budding entrepreneurs is to dive in as quickly as possible and embrace challenges with resilience. She acknowledges that entrepreneurship is demanding but can lead to exceptional outcomes. She emphasizes that the intersection of commerce and compliance presents both complex problems and significant opportunities for technological innovation. As global regulatory and legal landscapes become increasingly complex, professionals need access to more data and streamlined processes. The time required to plan and obtain low-risk answers is shrinking, moving toward real- time, instantaneous solutions. She encourages entrepreneurs to bring new technologies to this evolving space and notes that partners like Thomson Reuters are eager to invest in and collaborate with innovative ventures. 05 06 www.ciobusinessworld.com www.ciobusinessworld.com

13. Recognizing her expertise in product development, leadership, and people management, She was soon tasked with creating a global consulting implementation services program. larger purpose, ensuring that each team member is motivated and passionate about their work. She also welcomes diverse perspectives, especially from less experienced team members, and encourages a "no fear" approach to creativity and problem-solving. Her leadership style is rooted in the belief that challenging ideas and dissenting opinions drive the most interesting and impactful results. Throughout her career, Kelley became known as the "fixer," often stepping into projects that were behind schedule or over budget. She quickly learned that technology projects required more than just technical know-how—they demanded calm, level-headed leadership, the ability to manage stakeholder expectations, and the crucial skill of saying "no" when necessary, all while building trust across her teams, even when she was the youngest member. Visionary Leadership and AI Innovation Kelley envisions a future where she takes on a Chief Partner Officer or President role, leveraging her expertise to transform how customers interact with and benefit from technology. Her goal is to unlock intellectual capital and harness partner technologies, hyperscalers, and consulting services to revolutionize business ecosystems. She believes her skill set uniquely positions her to change the playing field and drive exponential growth and innovation for customers. Over the years, Kelley expanded her expertise, holding roles as a Product Manager, Director of Consulting Services, and now Vice President of Partnerships & Alliances—Technology Partnerships. This evolution in her career has allowed her to leverage her experience to build larger relationships and introduce innovative technologies to customers at scale. Her strengths lie in her ability to simplify the complex, quickly identify root issues, and her robust, deeply-rooted professional network. This network is not just a superficial collection of contacts but a solid foundation built on years of delivering results on challenging and complex projects, showcasing her tenacity and unwavering commitment to success. Thomson Reuters embodies its "Trust Principles" and "Growth Mindset," fostering a purpose-driven, high- performance culture. This culture is built on mutual trust, support, and a commitment to unlocking potential. The company's investment in employee development—through training programs, mentoring, and flexible work environments—ensures a thriving workplace that leads to better execution of strategies, operational excellence, and enhanced customer satisfaction. Building High-Performing Teams at Thomson Reuters Thomson Reuters has a long-standing reputation for delivering trusted content and innovative solutions, helping professionals navigate today's complex landscape with confidence. With over 150 years of expertise, the company leverages AI, cutting-edge technology, and deep subject- matter knowledge to empower global organizations. Every major decision—from legal and strategic planning to mergers, acquisitions, and supply chain management—requires precise intelligence and thorough planning. Thomson Reuters stands out as the only global provider capable of offering comprehensive solutions across Corporate Tax, Trade, Legal, and Risk, all in real-time and backed by an unmatched level of trust. Artificial Intelligence (AI) is a cornerstone of Thomson Reuters' approach, deeply embedded in how the company creates, enhances, and delivers trusted information to professionals worldwide. Since the 1990s, AI and machine learning have been integral to the company's value creation, resulting in reliable, comprehensive knowledge that professionals rely on to excel in their work. With the rise of generative AI, Thomson Reuters has announced a "Three Pillar Approach" to AI: I growth. Despite her inexperience, she quickly discovered that the most unexpected insights often come from those with the least conventional backgrounds. Encouraged by a culture that valued curiosity and innovation, Kelley Lear sought out mentorship from senior leaders, who welcomed her with open doors and open minds. This supportive environment fueled her passion for learning and embracing new technologies, shaping her approach to building teams. A Career Built on Innovation, Leadership, and Strategic Partnerships n the early days of her career, a young professional with a freshly minted MBA found herself in a company known for its commitment to trust and Kelley's career has been marked by an incredible journey of growth and learning, beginning with her early days at Arthur Andersen, one of the "Big Five" firms at the time. Fresh out of business school, she found herself in a unique global position—despite her youth and inexperience, she benefited from the mentorship and support of senior leaders, who operated with an open-door policy. This environment provided her with invaluable learning experiences that set the foundation for her career. Kelley began as a Project Manager, bringing to market an expatriate tax solution for multinational companies. Long before agile development practices became mainstream, she was already spearheading their implementation, standardizing processes across global technology centers. Build: Committing $100 million annually to developing generative AI solutions. • Partner: Collaborating with AI partners to introduce products like the Global Minimum Tax Solution, CERTifyTax, NeoTax, and Workfusion, all aimed at solving complex customer challenges. When building teams, Kelley emphasizes the importance of core skills that contribute to scalability and innovation. She looks for individuals with a growth mindset, a passion for learning, and a willingness to embrace new technologies and processes. Kelley values tenacity, viewing a "no" as a "not yet," and encourages her team to find creative solutions that benefit customers, partners, and the company alike. She believes in fostering a sense of connection to a • Now, as the Vice President of Partnerships & Alliances at Thomson Reuters, she channels these experiences into her leadership, focusing on assembling diverse teams that thrive on growth, continuous improvement, and the exciting challenges that change brings. Buy: Adding new cutting edge AI technology to our technology platforms through acquisition. This kicked off with the $650M acquisition of CaseText in 2023. Its • 03 04 www.ciobusinessworld.com Vice President of Partnerships & Alliances Thomson Reuters 13 www.ciobusinessworld.com • key products include CoCounsel, an AI legal assistant powered by GPT-4 that delivers document review, legal research memos, deposition preparation, and contract analysis in minutes. Kelley believes her greatest impact in the industry stems from her hands-on approach to addressing complex challenges faced by customers and partners. She remains at the forefront of technological advancements, constantly pushing the limits and encouraging pilots and new ideas within her labs and tech teams. She prioritizes exploring best-in- breed new technology providers and leveraging her TR Ventures team to invest in cutting-edge startups, aiming to deliver enhanced value to customers more swiftly. This strategic approach underscores Thomson Reuters' dedication to staying at the forefront of innovation, continually enhancing the ways professionals operate in a rapidly evolving world. Breaking down Silos Kelley is a strong advocate for breaking down functional silos within organizations to foster true collaboration across end-to-end data and process flows. She has observed a positive shift as Business Intelligence leaders mature, and roles such as Digital Transformation Leader, Chief Risk Officer, and Global Risk and Compliance Officers gain prominence, collaborating more closely with the Office of the CFO and CIO teams. This evolution is helping to dismantle traditional silos and improve organizational integration. She notes that a significant reason why many cloud migration and financial transformation projects fail to meet expected ROI and turnaround timelines is the failure to involve the right stakeholders early in the process. She highlights that software procurement is often fragmented, driven by point solution SMEs, and lacks cross-functional team involvement, leading to costly, disbursed buying cycles and risky implementations. In the realm of legal matters, Kelley is attuned to the increasing complexity of global IP definitions, particularly with the rise of generative AI, cloud solutions, embedded models, and other innovative developments. She emphasizes the importance of staying ahead in diversity and inclusion and maintaining environmental, social, and governance consciousness across global operations. She leverages her extensive network and IP to ensure compliance while remaining at the cutting edge of innovation. Advice for Aspiring Entrepreneurs Kelley's advice to budding entrepreneurs is to dive in as quickly as possible and embrace challenges with resilience. She acknowledges that entrepreneurship is demanding but can lead to exceptional outcomes. She emphasizes that the intersection of commerce and compliance presents both complex problems and significant opportunities for technological innovation. As global regulatory and legal landscapes become increasingly complex, professionals need access to more data and streamlined processes. The time required to plan and obtain low-risk answers is shrinking, moving toward real- time, instantaneous solutions. She encourages entrepreneurs to bring new technologies to this evolving space and notes that partners like Thomson Reuters are eager to invest in and collaborate with innovative ventures. 05 06 www.ciobusinessworld.com www.ciobusinessworld.com

14. Recognizing her expertise in product development, leadership, and people management, She was soon tasked with creating a global consulting implementation services program. larger purpose, ensuring that each team member is motivated and passionate about their work. She also welcomes diverse perspectives, especially from less experienced team members, and encourages a "no fear" approach to creativity and problem-solving. Her leadership style is rooted in the belief that challenging ideas and dissenting opinions drive the most interesting and impactful results. Throughout her career, Kelley became known as the "fixer," often stepping into projects that were behind schedule or over budget. She quickly learned that technology projects required more than just technical know-how—they demanded calm, level-headed leadership, the ability to manage stakeholder expectations, and the crucial skill of saying "no" when necessary, all while building trust across her teams, even when she was the youngest member. Visionary Leadership and AI Innovation Kelley envisions a future where she takes on a Chief Partner Officer or President role, leveraging her expertise to transform how customers interact with and benefit from technology. Her goal is to unlock intellectual capital and harness partner technologies, hyperscalers, and consulting services to revolutionize business ecosystems. She believes her skill set uniquely positions her to change the playing field and drive exponential growth and innovation for customers. Over the years, Kelley expanded her expertise, holding roles as a Product Manager, Director of Consulting Services, and now Vice President of Partnerships & Alliances—Technology Partnerships. This evolution in her career has allowed her to leverage her experience to build larger relationships and introduce innovative technologies to customers at scale. Her strengths lie in her ability to simplify the complex, quickly identify root issues, and her robust, deeply-rooted professional network. This network is not just a superficial collection of contacts but a solid foundation built on years of delivering results on challenging and complex projects, showcasing her tenacity and unwavering commitment to success. Thomson Reuters embodies its "Trust Principles" and "Growth Mindset," fostering a purpose-driven, high- performance culture. This culture is built on mutual trust, support, and a commitment to unlocking potential. The company's investment in employee development—through training programs, mentoring, and flexible work environments—ensures a thriving workplace that leads to better execution of strategies, operational excellence, and enhanced customer satisfaction. Building High-Performing Teams at Thomson Reuters Thomson Reuters has a long-standing reputation for delivering trusted content and innovative solutions, helping professionals navigate today's complex landscape with confidence. With over 150 years of expertise, the company leverages AI, cutting-edge technology, and deep subject- matter knowledge to empower global organizations. Every major decision—from legal and strategic planning to mergers, acquisitions, and supply chain management—requires precise intelligence and thorough planning. Thomson Reuters stands out as the only global provider capable of offering comprehensive solutions across Corporate Tax, Trade, Legal, and Risk, all in real-time and backed by an unmatched level of trust. Artificial Intelligence (AI) is a cornerstone of Thomson Reuters' approach, deeply embedded in how the company creates, enhances, and delivers trusted information to professionals worldwide. Since the 1990s, AI and machine learning have been integral to the company's value creation, resulting in reliable, comprehensive knowledge that professionals rely on to excel in their work. With the rise of generative AI, Thomson Reuters has announced a "Three Pillar Approach" to AI: I growth. Despite her inexperience, she quickly discovered that the most unexpected insights often come from those with the least conventional backgrounds. Encouraged by a culture that valued curiosity and innovation, Kelley Lear sought out mentorship from senior leaders, who welcomed her with open doors and open minds. This supportive environment fueled her passion for learning and embracing new technologies, shaping her approach to building teams. Build: Committing $100 million annually to developing generative AI solutions. • A Career Built on Innovation, Leadership, and Strategic Partnerships n the early days of her career, a young professional with a freshly minted MBA found herself in a company known for its commitment to trust and Partner: Collaborating with AI partners to introduce products like the Global Minimum Tax Solution, CERTifyTax, NeoTax, and Workfusion, all aimed at solving complex customer challenges. When building teams, Kelley emphasizes the importance of core skills that contribute to scalability and innovation. She looks for individuals with a growth mindset, a passion for learning, and a willingness to embrace new technologies and processes. Kelley values tenacity, viewing a "no" as a "not yet," and encourages her team to find creative solutions that benefit customers, partners, and the company alike. She believes in fostering a sense of connection to a • Kelley's career has been marked by an incredible journey of growth and learning, beginning with her early days at Arthur Andersen, one of the "Big Five" firms at the time. Fresh out of business school, she found herself in a unique global position—despite her youth and inexperience, she benefited from the mentorship and support of senior leaders, who operated with an open-door policy. This environment provided her with invaluable learning experiences that set the foundation for her career. Kelley began as a Project Manager, bringing to market an expatriate tax solution for multinational companies. Long before agile development practices became mainstream, she was already spearheading their implementation, standardizing processes across global technology centers. Buy: Adding new cutting edge AI technology to our technology platforms through acquisition. This kicked off with the $650M acquisition of CaseText in 2023. Its • 04 www.ciobusinessworld.com Now, as the Vice President of Partnerships & Alliances at Thomson Reuters, she channels these experiences into her leadership, focusing on assembling diverse teams that thrive on growth, continuous improvement, and the exciting challenges that change brings. 14 • key products include CoCounsel, an AI legal assistant powered by GPT-4 that delivers document review, legal research memos, deposition preparation, and contract analysis in minutes. Kelley believes her greatest impact in the industry stems from her hands-on approach to addressing complex challenges faced by customers and partners. She remains at the forefront of technological advancements, constantly pushing the limits and encouraging pilots and new ideas within her labs and tech teams. She prioritizes exploring best-in- breed new technology providers and leveraging her TR Ventures team to invest in cutting-edge startups, aiming to deliver enhanced value to customers more swiftly. This strategic approach underscores Thomson Reuters' dedication to staying at the forefront of innovation, continually enhancing the ways professionals operate in a rapidly evolving world. Breaking down Silos Kelley is a strong advocate for breaking down functional silos within organizations to foster true collaboration across end-to-end data and process flows. She has observed a positive shift as Business Intelligence leaders mature, and roles such as Digital Transformation Leader, Chief Risk Officer, and Global Risk and Compliance Officers gain prominence, collaborating more closely with the Office of the CFO and CIO teams. This evolution is helping to dismantle traditional silos and improve organizational integration. She notes that a significant reason why many cloud migration and financial transformation projects fail to meet expected ROI and turnaround timelines is the failure to involve the right stakeholders early in the process. She highlights that software procurement is often fragmented, driven by point solution SMEs, and lacks cross-functional team involvement, leading to costly, disbursed buying cycles and risky implementations. In the realm of legal matters, Kelley is attuned to the increasing complexity of global IP definitions, particularly with the rise of generative AI, cloud solutions, embedded models, and other innovative developments. She emphasizes the importance of staying ahead in diversity and inclusion and maintaining environmental, social, and governance consciousness across global operations. She leverages her extensive network and IP to ensure compliance while remaining at the cutting edge of innovation. Advice for Aspiring Entrepreneurs Kelley's advice to budding entrepreneurs is to dive in as quickly as possible and embrace challenges with resilience. She acknowledges that entrepreneurship is demanding but can lead to exceptional outcomes. She emphasizes that the intersection of commerce and compliance presents both complex problems and significant opportunities for technological innovation. As global regulatory and legal landscapes become increasingly complex, professionals need access to more data and streamlined processes. The time required to plan and obtain low-risk answers is shrinking, moving toward real- time, instantaneous solutions. She encourages entrepreneurs to bring new technologies to this evolving space and notes that partners like Thomson Reuters are eager to invest in and collaborate with innovative ventures. 05 06 www.ciobusinessworld.com www.ciobusinessworld.com

15. Recognizing her expertise in product development, leadership, and people management, She was soon tasked with creating a global consulting implementation services program. larger purpose, ensuring that each team member is motivated and passionate about their work. She also welcomes diverse perspectives, especially from less experienced team members, and encourages a "no fear" approach to creativity and problem-solving. Her leadership style is rooted in the belief that challenging ideas and dissenting opinions drive the most interesting and impactful results. Throughout her career, Kelley became known as the "fixer," often stepping into projects that were behind schedule or over budget. She quickly learned that technology projects required more than just technical know-how—they demanded calm, level-headed leadership, the ability to manage stakeholder expectations, and the crucial skill of saying "no" when necessary, all while building trust across her teams, even when she was the youngest member. Visionary Leadership and AI Innovation Kelley envisions a future where she takes on a Chief Partner Officer or President role, leveraging her expertise to transform how customers interact with and benefit from technology. Her goal is to unlock intellectual capital and harness partner technologies, hyperscalers, and consulting services to revolutionize business ecosystems. She believes her skill set uniquely positions her to change the playing field and drive exponential growth and innovation for customers. Over the years, Kelley expanded her expertise, holding roles as a Product Manager, Director of Consulting Services, and now Vice President of Partnerships & Alliances—Technology Partnerships. This evolution in her career has allowed her to leverage her experience to build larger relationships and introduce innovative technologies to customers at scale. Her strengths lie in her ability to simplify the complex, quickly identify root issues, and her robust, deeply-rooted professional network. This network is not just a superficial collection of contacts but a solid foundation built on years of delivering results on challenging and complex projects, showcasing her tenacity and unwavering commitment to success. Thomson Reuters embodies its "Trust Principles" and "Growth Mindset," fostering a purpose-driven, high- performance culture. This culture is built on mutual trust, support, and a commitment to unlocking potential. The company's investment in employee development—through training programs, mentoring, and flexible work environments—ensures a thriving workplace that leads to better execution of strategies, operational excellence, and enhanced customer satisfaction. Building High-Performing Teams at Thomson Reuters Thomson Reuters has a long-standing reputation for delivering trusted content and innovative solutions, helping professionals navigate today's complex landscape with confidence. With over 150 years of expertise, the company leverages AI, cutting-edge technology, and deep subject- matter knowledge to empower global organizations. Every major decision—from legal and strategic planning to mergers, acquisitions, and supply chain management—requires precise intelligence and thorough planning. Thomson Reuters stands out as the only global provider capable of offering comprehensive solutions across Corporate Tax, Trade, Legal, and Risk, all in real-time and backed by an unmatched level of trust. Artificial Intelligence (AI) is a cornerstone of Thomson Reuters' approach, deeply embedded in how the company creates, enhances, and delivers trusted information to professionals worldwide. Since the 1990s, AI and machine learning have been integral to the company's value creation, resulting in reliable, comprehensive knowledge that professionals rely on to excel in their work. With the rise of generative AI, Thomson Reuters has announced a "Three Pillar Approach" to AI: Build: Committing $100 million annually to developing generative AI solutions. • Partner: Collaborating with AI partners to introduce products like the Global Minimum Tax Solution, CERTifyTax, NeoTax, and Workfusion, all aimed at solving complex customer challenges. When building teams, Kelley emphasizes the importance of core skills that contribute to scalability and innovation. She looks for individuals with a growth mindset, a passion for learning, and a willingness to embrace new technologies and processes. Kelley values tenacity, viewing a "no" as a "not yet," and encourages her team to find creative solutions that benefit customers, partners, and the company alike. She believes in fostering a sense of connection to a • Buy: Adding new cutting edge AI technology to our technology platforms through acquisition. This kicked off with the $650M acquisition of CaseText in 2023. Its • 15 www.ciobusinessworld.com • key products include CoCounsel, an AI legal assistant powered by GPT-4 that delivers document review, legal research memos, deposition preparation, and contract analysis in minutes. Kelley believes her greatest impact in the industry stems from her hands-on approach to addressing complex challenges faced by customers and partners. She remains at the forefront of technological advancements, constantly pushing the limits and encouraging pilots and new ideas within her labs and tech teams. She prioritizes exploring best-in- breed new technology providers and leveraging her TR Ventures team to invest in cutting-edge startups, aiming to deliver enhanced value to customers more swiftly. This strategic approach underscores Thomson Reuters' dedication to staying at the forefront of innovation, continually enhancing the ways professionals operate in a rapidly evolving world. Breaking down Silos Kelley is a strong advocate for breaking down functional silos within organizations to foster true collaboration across end-to-end data and process flows. She has observed a positive shift as Business Intelligence leaders mature, and roles such as Digital Transformation Leader, Chief Risk Officer, and Global Risk and Compliance Officers gain prominence, collaborating more closely with the Office of the CFO and CIO teams. This evolution is helping to dismantle traditional silos and improve organizational integration. She notes that a significant reason why many cloud migration and financial transformation projects fail to meet expected ROI and turnaround timelines is the failure to involve the right stakeholders early in the process. She highlights that software procurement is often fragmented, driven by point solution SMEs, and lacks cross-functional team involvement, leading to costly, disbursed buying cycles and risky implementations. In the realm of legal matters, Kelley is attuned to the increasing complexity of global IP definitions, particularly with the rise of generative AI, cloud solutions, embedded models, and other innovative developments. She emphasizes the importance of staying ahead in diversity and inclusion and maintaining environmental, social, and governance consciousness across global operations. She leverages her extensive network and IP to ensure compliance while remaining at the cutting edge of innovation. Advice for Aspiring Entrepreneurs Kelley's advice to budding entrepreneurs is to dive in as quickly as possible and embrace challenges with resilience. She acknowledges that entrepreneurship is demanding but can lead to exceptional outcomes. She emphasizes that the intersection of commerce and compliance presents both complex problems and significant opportunities for technological innovation. As global regulatory and legal landscapes become increasingly complex, professionals need access to more data and streamlined processes. The time required to plan and obtain low-risk answers is shrinking, moving toward real- time, instantaneous solutions. She encourages entrepreneurs to bring new technologies to this evolving space and notes that partners like Thomson Reuters are eager to invest in and collaborate with innovative ventures. 05 06 www.ciobusinessworld.com www.ciobusinessworld.com

16. • key products include CoCounsel, an AI legal assistant powered by GPT-4 that delivers document review, legal research memos, deposition preparation, and contract analysis in minutes. Kelley believes her greatest impact in the industry stems from her hands-on approach to addressing complex challenges faced by customers and partners. She remains at the forefront of technological advancements, constantly pushing the limits and encouraging pilots and new ideas within her labs and tech teams. She prioritizes exploring best-in- breed new technology providers and leveraging her TR Ventures team to invest in cutting-edge startups, aiming to deliver enhanced value to customers more swiftly. This strategic approach underscores Thomson Reuters' dedication to staying at the forefront of innovation, continually enhancing the ways professionals operate in a rapidly evolving world. Breaking down Silos Kelley is a strong advocate for breaking down functional silos within organizations to foster true collaboration across end-to-end data and process flows. She has observed a positive shift as Business Intelligence leaders mature, and roles such as Digital Transformation Leader, Chief Risk Officer, and Global Risk and Compliance Officers gain prominence, collaborating more closely with the Office of the CFO and CIO teams. This evolution is helping to dismantle traditional silos and improve organizational integration. She notes that a significant reason why many cloud migration and financial transformation projects fail to meet expected ROI and turnaround timelines is the failure to involve the right stakeholders early in the process. She highlights that software procurement is often fragmented, driven by point solution SMEs, and lacks cross-functional team involvement, leading to costly, disbursed buying cycles and risky implementations. In the realm of legal matters, Kelley is attuned to the increasing complexity of global IP definitions, particularly with the rise of generative AI, cloud solutions, embedded models, and other innovative developments. She emphasizes the importance of staying ahead in diversity and inclusion and maintaining environmental, social, and governance consciousness across global operations. She leverages her extensive network and IP to ensure compliance while remaining at the cutting edge of innovation. Advice for Aspiring Entrepreneurs Kelley's advice to budding entrepreneurs is to dive in as quickly as possible and embrace challenges with resilience. She acknowledges that entrepreneurship is demanding but can lead to exceptional outcomes. She emphasizes that the intersection of commerce and compliance presents both complex problems and significant opportunities for technological innovation. As global regulatory and legal landscapes become increasingly complex, professionals need access to more data and streamlined processes. The time required to plan and obtain low-risk answers is shrinking, moving toward real- time, instantaneous solutions. She encourages entrepreneurs to bring new technologies to this evolving space and notes that partners like Thomson Reuters are eager to invest in and collaborate with innovative ventures. 16 06 www.ciobusinessworld.com www.ciobusinessworld.com

17. 17 www.ciobusinessworld.com www.ciobusinessworld.com

20. Alicia Whitbread L businesses rely on the expertise of leaders who can navigate the complexities like Google Ads, social media, and website content creation. Thus in the ever-evolving world of digital marketing, Alicia Whitbread stands out as a Co- director/owner at The Ads Manager. eaders share with all that they know, because deep in their soul, they are a part of people and people are a part of them. In today's digital landscape, creative flair, she continues to shape her career in marketing, leaving an indelible mark on the industry and exemplifying the endless possibilities that arise from embracing change and pursuing one's passions. Building a Motivated and Appreciative Team The foundation of the Ads Manager is rooted in the strength of a dedicated team. Its collective mission and vision serve as a binding force, driving their commitment to provide top- notch services, invaluable guidance, and competitive pricing to foster the growth of fellow businesses. For the Ads Manager, clients are not just clients; they are an extension of the family. This close-knit relationship enables the team to craft tailored experiences that cater to each client's unique needs. Looking forward, their vision is to expand further and illuminate the advantages of marketing and collaborative teamwork, all without the burden of exorbitant costs. From Academia to Marketing Maven Alicia Whitbread's professional voyage is a testament to adaptability and unwavering determination. Initially a lecturer in Psychology and Criminology, Alicia transitioned into the world of marketing, where she has excelled as a co- director specializing in Google Ads. Her journey, marked by versatility and a profound love for storytelling, showcases her transformation into a content creator extraordinaire. With a unique blend of academic rigor and Expanding Horizons Alicia The Ads Manager is on an exciting expansion journey, forging collaborations with diverse organizations and charitable enterprises. Their commitment to social responsibility shines through annual fundraisers dedicated to cancer research and homelessness initiatives, aligning their business endeavors with philanthropic causes. Actively participating in and sponsoring charitable events organized by partner organizations further underscores their dedication to making a positive impact in the community. As The Ads Manager continues to grow, they have ambitious plans to broaden their client base, expand their team, and cultivate valuable connections. This expansion strategy extends beyond Google Ads and Analytics, as they aspire to become versatile experts in Social Media Platforms and Search Engine Optimization, ensuring a comprehensive suite of services to meet their clients' evolving needs. Whitbread Driving Success with Values The Ads Manager is anchored by five core values that not only shape their organizational culture but also serve as the compass guiding their team's actions, both professionally and in their daily lives. Kindness is the cornerstone, encouraging acts of compassion and goodwill. Honesty stands as a pillar, fostering a culture of truthfulness and transparency within the team and with clients, earning them respect. Loyalty is unwavering, exemplifying steadfast support and commitment to those they work with. Responsibility takes center stage, emphasizing accountability for actions and achievements. Dependability is the final piece, embodying trustworthiness and reliability, ensuring they can always be counted on. These values are not just principles but lived beliefs that drive The Ads Manager's work culture and define their identity. Co-Director/Co-Owner The Ads Manager theadsmanager.com 20

21. Expanding Horizons Alicia The Ads Manager is on an exciting expansion journey, forging collaborations with diverse organizations and charitable enterprises. Their commitment to social responsibility shines through annual fundraisers dedicated to cancer research and homelessness initiatives, aligning their business endeavors with philanthropic causes. Actively participating in and sponsoring charitable events organized by partner organizations further underscores their dedication to making a positive impact in the community. As The Ads Manager continues to grow, they have ambitious plans to broaden their client base, expand their team, and cultivate valuable connections. This expansion strategy extends beyond Google Ads and Analytics, as they aspire to become versatile experts in Social Media Platforms and Search Engine Optimization, ensuring a comprehensive suite of services to meet their clients' evolving needs. Whitbread L businesses rely on the expertise of leaders who can navigate the complexities like Google Ads, social media, and website content creation. Thus in the ever-evolving world of digital marketing, Alicia Whitbread stands out as a Co- director/owner at The Ads Manager. Driving Success with Values The Ads Manager is anchored by five core values that not only shape their organizational culture but also serve as the compass guiding their team's actions, both professionally and in their daily lives. Kindness is the cornerstone, encouraging acts of compassion and goodwill. Honesty stands as a pillar, fostering a culture of truthfulness and transparency within the team and with clients, earning them respect. Loyalty is unwavering, exemplifying steadfast support and commitment to those they work with. Responsibility takes center stage, emphasizing accountability for actions and achievements. Dependability is the final piece, embodying trustworthiness and reliability, ensuring they can always be counted on. These values are not just principles but lived beliefs that drive The Ads Manager's work culture and define their identity. eaders share with all that they know, because deep in their soul, they are a part of people and people are a part of them. In today's digital landscape, creative flair, she continues to shape her career in marketing, leaving an indelible mark on the industry and exemplifying the endless possibilities that arise from embracing change and pursuing one's passions. Building a Motivated and Appreciative Team The foundation of the Ads Manager is rooted in the strength of a dedicated team. Its collective mission and vision serve as a binding force, driving their commitment to provide top- notch services, invaluable guidance, and competitive pricing to foster the growth of fellow businesses. For the Ads Manager, clients are not just clients; they are an extension of the family. This close-knit relationship enables the team to craft tailored experiences that cater to each client's unique needs. Looking forward, their vision is to expand further and illuminate the advantages of marketing and collaborative teamwork, all without the burden of exorbitant costs. From Academia to Marketing Maven Alicia Whitbread's professional voyage is a testament to adaptability and unwavering determination. Initially a lecturer in Psychology and Criminology, Alicia transitioned into the world of marketing, where she has excelled as a co- director specializing in Google Ads. Her journey, marked by versatility and a profound love for storytelling, showcases her transformation into a content creator extraordinaire. With a unique blend of academic rigor and 21 www.ciobusinessworld.com www.ciobusinessworld.com

22. Expanding Horizons The Ads Manager is on an exciting expansion journey, forging collaborations with diverse organizations and charitable enterprises. Their commitment to social responsibility shines through annual fundraisers dedicated to cancer research and homelessness initiatives, aligning their business endeavors with philanthropic causes. Actively participating in and sponsoring charitable events organized by partner organizations further underscores their dedication to making a positive impact in the community. As The Ads Manager continues to grow, they have ambitious plans to broaden their client base, expand their team, and cultivate valuable connections. This expansion strategy extends beyond Google Ads and Analytics, as they aspire to become versatile experts in Social Media Platforms and Search Engine Optimization, ensuring a comprehensive suite of services to meet their clients' evolving needs. Driving Success with Values The Ads Manager is anchored by five core values that not only shape their organizational culture but also serve as the compass guiding their team's actions, both professionally and in their daily lives. Kindness is the cornerstone, encouraging acts of compassion and goodwill. Honesty stands as a pillar, fostering a culture of truthfulness and transparency within the team and with clients, earning them respect. Loyalty is unwavering, exemplifying steadfast support and commitment to those they work with. Responsibility takes center stage, emphasizing accountability for actions and achievements. Dependability is the final piece, embodying trustworthiness and reliability, ensuring they can always be counted on. These values are not just principles but lived beliefs that drive The Ads Manager's work culture and define their identity. 22

24. Women at the Helm: Transforming Industries with Resilience, Innovation, and Inclusion I introducing new perspectives, and steering industries into uncharted territories. From tech and finance to healthcare and media, women leaders are driving progress by embodying qualities that sustain life across these sectors—collaboration, resilience, and vision. Their leadership is not simply about managing companies or reaching executive positions; it is about transforming industries for the better, fostering inclusion, and creating sustainable futures. n industries worldwide, women are not only breaking barriers but reshaping the very foundations of leadership and innovation. They are fostering change, Women in leadership roles often demonstrate a remarkable ability to adapt and evolve. Whether it's steering companies through economic downturns or leading innovative projects in rapidly changing sectors, they bring flexibility and strength to their leadership. This adaptability is crucial for industries to thrive, especially in today's unpredictable world. Building Communities and Driving Collaboration Women leaders are known for their ability to build communities and foster collaboration, both essential elements for growth in any industry. Unlike hierarchical leadership models that often emphasize competition, women frequently approach leadership with a focus on teamwork, mentorship, and shared success. This collaborative approach is transforming industries from within, creating environments where innovation can thrive through diverse perspectives. Resilience in the Face of Adversity One of the most defining traits of women in leadership is their resilience. Many women leaders have navigated industries historically dominated by men, often overcoming systemic biases and significant obstacles. Despite these challenges, they persevere with a clear sense of purpose, finding ways to succeed while redefining success for others. This resilience isn't just about individual achievement; it sets the tone for entire industries, pushing them toward inclusivity, innovation, and growth. By prioritizing collective achievement, women leaders create ecosystems that are more inclusive and dynamic. They understand that sustainable progress is made when everyone's voice is heard, and they work to uplift others in their industries. This emphasis on collaboration is particularly crucial in sectors like technology, healthcare, and education, where teamwork and cross-functional cooperation lead to greater innovation and impact. recognize the importance of diverse voices in decision- making processes. They understand that diverse perspectives lead to better ideas, more innovative solutions, and a more equitable workforce. Women also excel in cultivating mentorship and professional development within their industries. Many women leaders actively invest in the next generation of talent, ensuring that their success paves the way for others to rise. This cycle of mentorship contributes to the long- term health of industries, as it fosters not only innovation but also sustainability by preparing future leaders. Women's leadership has been instrumental in pushing industries to move beyond tokenism and towards meaningful inclusion. In sectors like media, finance, and technology, women are championing initiatives that ensure people of all backgrounds have opportunities to succeed. By embedding diversity into the fabric of their industries, women are creating more robust, adaptable, and competitive environments. Innovation with Empathy and Vision This focus on inclusion is also reshaping company policies, from recruitment to career development and retention. Women leaders are advocating for family-friendly policies, flexible working arrangements, and professional support systems that allow for a more diverse workforce to thrive. These policies not only benefit women but create healthier, more inclusive workplaces for all. Innovation has become synonymous with leadership in many industries, but what sets women leaders apart is their ability to innovate with empathy and a long-term vision. Their leadership style often includes a balance of strategic thinking and consideration of the human element. This holistic approach is increasingly relevant in sectors like technology, where innovation without empathy can lead to unintended consequences, such as exclusion or inequality. Sustaining the Future of Industries Women leaders often prioritize ethical considerations and corporate responsibility, ensuring that innovation does not come at the expense of social justice or environmental sustainability. In industries such as fashion, consumer goods, and tech, women are leading the way in creating products and services that are not only groundbreaking but also align with global calls for sustainability and inclusivity. Women's leadership is not just about present-day success—it's about creating a sustainable future. By integrating social responsibility, long-term planning, and a focus on sustainability, women are ensuring that the industries they lead are well-positioned for the future. Whether it's through driving sustainability initiatives in manufacturing, advocating for ethical AI practices in technology, or promoting diversity in boardrooms, women are reshaping the future of industries to be more inclusive, responsible, and forward-thinking. Their visionary leadership also extends to the creation of more equitable workplaces. By advocating for gender diversity, pay equity, and work-life balance, women in leadership roles are reshaping organizational cultures. They recognize that an industry's success is measured not just by profits or growth, but by the well-being of its workforce. This focus on holistic success ensures that industries remain sustainable and competitive in the long run. Their emphasis on sustainability—whether environmental, social, or economic—reflects a long-term commitment to the industries they serve. In areas such as finance, women leaders are pushing for investments in sustainable and socially responsible businesses. In healthcare and technology, they are prioritizing innovations that improve quality of life for communities around the world. This forward-thinking approach ensures that industries are not only profitable but also sustainable and ethical in their practices. Driving Change Through Diversity and Inclusion Diversity and inclusion are at the heart of many women's leadership efforts. Women leaders are pushing industries to 24

25. their industries. This emphasis on collaboration is particularly crucial in sectors like technology, healthcare, and education, where teamwork and cross-functional cooperation lead to greater innovation and impact. recognize the importance of diverse voices in decision- making processes. They understand that diverse perspectives lead to better ideas, more innovative solutions, and a more equitable workforce. Women at the Helm: Women also excel in cultivating mentorship and professional development within their industries. Many women leaders actively invest in the next generation of talent, ensuring that their success paves the way for others to rise. This cycle of mentorship contributes to the long- term health of industries, as it fosters not only innovation but also sustainability by preparing future leaders. Women's leadership has been instrumental in pushing industries to move beyond tokenism and towards meaningful inclusion. In sectors like media, finance, and technology, women are championing initiatives that ensure people of all backgrounds have opportunities to succeed. By embedding diversity into the fabric of their industries, women are creating more robust, adaptable, and competitive environments. Transforming Industries with Resilience, Innovation, and Inclusion I introducing new perspectives, and steering industries into uncharted territories. From tech and finance to healthcare and media, women leaders are driving progress by embodying qualities that sustain life across these sectors—collaboration, resilience, and vision. Their leadership is not simply about managing companies or reaching executive positions; it is about transforming industries for the better, fostering inclusion, and creating sustainable futures. Innovation with Empathy and Vision This focus on inclusion is also reshaping company policies, from recruitment to career development and retention. Women leaders are advocating for family-friendly policies, flexible working arrangements, and professional support systems that allow for a more diverse workforce to thrive. These policies not only benefit women but create healthier, more inclusive workplaces for all. Innovation has become synonymous with leadership in many industries, but what sets women leaders apart is their ability to innovate with empathy and a long-term vision. Their leadership style often includes a balance of strategic thinking and consideration of the human element. This holistic approach is increasingly relevant in sectors like technology, where innovation without empathy can lead to unintended consequences, such as exclusion or inequality. Sustaining the Future of Industries Women leaders often prioritize ethical considerations and corporate responsibility, ensuring that innovation does not come at the expense of social justice or environmental sustainability. In industries such as fashion, consumer goods, and tech, women are leading the way in creating products and services that are not only groundbreaking but also align with global calls for sustainability and inclusivity. Women's leadership is not just about present-day success—it's about creating a sustainable future. By integrating social responsibility, long-term planning, and a focus on sustainability, women are ensuring that the industries they lead are well-positioned for the future. Whether it's through driving sustainability initiatives in manufacturing, advocating for ethical AI practices in technology, or promoting diversity in boardrooms, women are reshaping the future of industries to be more inclusive, responsible, and forward-thinking. n industries worldwide, women are not only breaking barriers but reshaping the very foundations of leadership and innovation. They are fostering change, Women in leadership roles often demonstrate a remarkable ability to adapt and evolve. Whether it's steering companies through economic downturns or leading innovative projects in rapidly changing sectors, they bring flexibility and strength to their leadership. This adaptability is crucial for industries to thrive, especially in today's unpredictable world. Their visionary leadership also extends to the creation of more equitable workplaces. By advocating for gender diversity, pay equity, and work-life balance, women in leadership roles are reshaping organizational cultures. They recognize that an industry's success is measured not just by profits or growth, but by the well-being of its workforce. This focus on holistic success ensures that industries remain sustainable and competitive in the long run. Their emphasis on sustainability—whether environmental, social, or economic—reflects a long-term commitment to the industries they serve. In areas such as finance, women leaders are pushing for investments in sustainable and socially responsible businesses. In healthcare and technology, they are prioritizing innovations that improve quality of life for communities around the world. This forward-thinking approach ensures that industries are not only profitable but also sustainable and ethical in their practices. Building Communities and Driving Collaboration Women leaders are known for their ability to build communities and foster collaboration, both essential elements for growth in any industry. Unlike hierarchical leadership models that often emphasize competition, women frequently approach leadership with a focus on teamwork, mentorship, and shared success. This collaborative approach is transforming industries from within, creating environments where innovation can thrive through diverse perspectives. Resilience in the Face of Adversity Driving Change Through Diversity and Inclusion One of the most defining traits of women in leadership is their resilience. Many women leaders have navigated industries historically dominated by men, often overcoming systemic biases and significant obstacles. Despite these challenges, they persevere with a clear sense of purpose, finding ways to succeed while redefining success for others. This resilience isn't just about individual achievement; it sets the tone for entire industries, pushing them toward inclusivity, innovation, and growth. Diversity and inclusion are at the heart of many women's leadership efforts. Women leaders are pushing industries to By prioritizing collective achievement, women leaders create ecosystems that are more inclusive and dynamic. They understand that sustainable progress is made when everyone's voice is heard, and they work to uplift others in 25 www.ciobusinessworld.com www.ciobusinessworld.com

26. their industries. This emphasis on collaboration is particularly crucial in sectors like technology, healthcare, and education, where teamwork and cross-functional cooperation lead to greater innovation and impact. recognize the importance of diverse voices in decision- making processes. They understand that diverse perspectives lead to better ideas, more innovative solutions, and a more equitable workforce. Women also excel in cultivating mentorship and professional development within their industries. Many women leaders actively invest in the next generation of talent, ensuring that their success paves the way for others to rise. This cycle of mentorship contributes to the long- term health of industries, as it fosters not only innovation but also sustainability by preparing future leaders. Women's leadership has been instrumental in pushing industries to move beyond tokenism and towards meaningful inclusion. In sectors like media, finance, and technology, women are championing initiatives that ensure people of all backgrounds have opportunities to succeed. By embedding diversity into the fabric of their industries, women are creating more robust, adaptable, and competitive environments. Innovation with Empathy and Vision This focus on inclusion is also reshaping company policies, from recruitment to career development and retention. Women leaders are advocating for family-friendly policies, flexible working arrangements, and professional support systems that allow for a more diverse workforce to thrive. These policies not only benefit women but create healthier, more inclusive workplaces for all. Innovation has become synonymous with leadership in many industries, but what sets women leaders apart is their ability to innovate with empathy and a long-term vision. Their leadership style often includes a balance of strategic thinking and consideration of the human element. This holistic approach is increasingly relevant in sectors like technology, where innovation without empathy can lead to unintended consequences, such as exclusion or inequality. Sustaining the Future of Industries Women leaders often prioritize ethical considerations and corporate responsibility, ensuring that innovation does not come at the expense of social justice or environmental sustainability. In industries such as fashion, consumer goods, and tech, women are leading the way in creating products and services that are not only groundbreaking but also align with global calls for sustainability and inclusivity. Women's leadership is not just about present-day success—it's about creating a sustainable future. By integrating social responsibility, long-term planning, and a focus on sustainability, women are ensuring that the industries they lead are well-positioned for the future. Whether it's through driving sustainability initiatives in manufacturing, advocating for ethical AI practices in technology, or promoting diversity in boardrooms, women are reshaping the future of industries to be more inclusive, responsible, and forward-thinking. Their visionary leadership also extends to the creation of more equitable workplaces. By advocating for gender diversity, pay equity, and work-life balance, women in leadership roles are reshaping organizational cultures. They recognize that an industry's success is measured not just by profits or growth, but by the well-being of its workforce. This focus on holistic success ensures that industries remain sustainable and competitive in the long run. Their emphasis on sustainability—whether environmental, social, or economic—reflects a long-term commitment to the industries they serve. In areas such as finance, women leaders are pushing for investments in sustainable and socially responsible businesses. In healthcare and technology, they are prioritizing innovations that improve quality of life for communities around the world. This forward-thinking approach ensures that industries are not only profitable but also sustainable and ethical in their practices. Driving Change Through Diversity and Inclusion Diversity and inclusion are at the heart of many women's leadership efforts. Women leaders are pushing industries to 26

28. Merely investing in the automation of customer support proves insufficient. It requires content to run. Similarly, what purpose does creativity serve if it isn't accompanied by an efficient mechanism for engagement? Brands that excel in orchestrating this seamless transition stand to acquire a competitive advantage. Recent studies suggest that robust omni-channel strategies have the potential to retain up to 89% of their customer base. What guidance would you offer to aspiring marketers? In my view, the functions of marketing and CX are intertwined, operating in tandem to achieve a harmonious synergy. Success can't be crafted with the same tools twice. Never stop learning, and never be afraid to experiment. A Anastasia is a seasoned marketing expert with over 14 years of diverse industry experience, including satellite communications, oil and gas, and aviation. She is frequently invited as a keynote speaker to prominent industry events and featured as a thought leader in various international business publications. What are the current trends in digital CX and what shall we expect in the near future? bout Anastasia Subsequently, the marketing framework of IEC Telecom has undergone a myriad of transformations, encompassing rebranding efforts, global PR campaigns, the cultivation of thought leadership through prominent conference participation, and the expansion of our digital footprint. The growing digital experience market, valued at USD 11.17 billion in 2022, is expected to surpass USD 27 billion by 2030. While new technology propels growth, it is essential to leverage user insights to future-proof your marketing strategy. Here are a few key trends to consider: As a result, IEC Telecom has garnered international acclaim within the satellite industry, and we take pride in our accolades from Thuraya Telecommunications, a prominent global satellite communications operator, honouring us with the "Best Marketing Campaign" awards in the years 2022, 2021, and 2018. How do you manage to deliver relevant marketing narratives for each of your target groups? SELF-SERVICE & TRANSPARENCY 69% of customers are willing to interact with a chatbot for simple inquiries. Generative AI is fuelling these dynamics as many companies are now experimenting with integrating this new technology into their customer support applications. Anastasia's impressive educational background includes an Executive MBA with distinction from Hult International Business School and a Bachelor's degree with honours in International Relations from a top-rated university in Ukraine. Self-service is not limited to chatbots, though. It is also about providing customers with sufficient resources to make informed decisions. Hence, invest in knowledge bases, case studies, and insight articles to boost your conversions. Tell us more about your company. Our customer base spans across many markets, and each use case differs. IEC Telecom Group stands as a prominent international satellite service operator with an impressive three-decade legacy in the fields of telecommunications and network engineering. For example, for super-yacht owners, high-speed satcom means an opportunity to stream movies or conduct business on board as in the remote office. For humanitarian organisations, satellite telecommunications are about fast response and increased operational efficiency. PERSONALISATION & PREDICTIVE ANALYTICS Our expertise extends to facilitating digitalisation within the maritime industry and remote land-based locations where GSM coverage remains unavailable. Moreover, within urban network settings, we furnish robust satellite back-up solutions, ensuring seamless business continuity for our valued customers. Personalisation and hyper-personalisation will maintain their momentum, driven by the fact that a substantial 91% of consumers exhibit a greater inclination to engage with brands that recognise them. To deliver relevant narratives, it is essential to understand your target audience and be able to present the service in a way that answers their specific demands. Our marketing communications, therefore, are meticulously grounded on market research and customer insights to appear pertinent to each market that we service. In the contemporary landscape of customer retention, addressing immediate requirements no longer suffices. It has become imperative to anticipate future needs. CX offers a wealth of data that can be leveraged to enhance digital algorithms and future-proof marketing strategies. With offices across nine countries, we deliver our services across the globe. You have recently co-chaired a Digital CX Show in Riyadh. What is the synergy between marketing communications and digital CX? What were your key achievements at IEC Telecom? OMNI-CHANNEL MANAGEMENT Six years ago, IEC Telecom had a diversified marketing communications system wherein each office independently formulated its strategic approach. Undertaking my role, I embarked upon the mission of centralising communications and cultivating a robust, internationally acclaimed brand with a harmonised positioning strategy. Marketing and Customer Experience (CX) are two faces of the same coin. CX governs the operational and tactical dimensions of customer interaction, while marketing ensures the right messaging and correct brand exposure at all steps of the way. End-users navigate various touchpoints, such as initiating their interaction with a chatbot, seeking further assistance from an online agent, and completing their purchase through telephone transactions. 28

29. Merely investing in the automation of customer support proves insufficient. It requires content to run. Similarly, what purpose does creativity serve if it isn't accompanied by an efficient mechanism for engagement? Brands that excel in orchestrating this seamless transition stand to acquire a competitive advantage. Recent studies suggest that robust omni-channel strategies have the potential to retain up to 89% of their customer base. What guidance would you offer to aspiring marketers? In my view, the functions of marketing and CX are intertwined, operating in tandem to achieve a harmonious synergy. Success can't be crafted with the same tools twice. Never stop learning, and never be afraid to experiment. What are the current trends in digital CX and what shall we expect in the near future? The growing digital experience market, valued at USD 11.17 billion in 2022, is expected to surpass USD 27 billion by 2030. While new technology propels growth, it is essential to leverage user insights to future-proof your marketing strategy. Here are a few key trends to consider: SELF-SERVICE & TRANSPARENCY 69% of customers are willing to interact with a chatbot for simple inquiries. Generative AI is fuelling these dynamics as many companies are now experimenting with integrating this new technology into their customer support applications. Self-service is not limited to chatbots, though. It is also about providing customers with sufficient resources to make informed decisions. Hence, invest in knowledge bases, case studies, and insight articles to boost your conversions. PERSONALISATION & PREDICTIVE ANALYTICS Personalisation and hyper-personalisation will maintain their momentum, driven by the fact that a substantial 91% of consumers exhibit a greater inclination to engage with brands that recognise them. In the contemporary landscape of customer retention, addressing immediate requirements no longer suffices. It has become imperative to anticipate future needs. CX offers a wealth of data that can be leveraged to enhance digital algorithms and future-proof marketing strategies. OMNI-CHANNEL MANAGEMENT End-users navigate various touchpoints, such as initiating their interaction with a chatbot, seeking further assistance from an online agent, and completing their purchase through telephone transactions. 29 www.ciobusinessworld.com www.ciobusinessworld.com

30. Merely investing in the automation of customer support proves insufficient. It requires content to run. Similarly, what purpose does creativity serve if it isn't accompanied by an efficient mechanism for engagement? Brands that excel in orchestrating this seamless transition stand to acquire a competitive advantage. Recent studies suggest that robust omni-channel strategies have the potential to retain up to 89% of their customer base. What guidance would you offer to aspiring marketers? In my view, the functions of marketing and CX are intertwined, operating in tandem to achieve a harmonious synergy. Success can't be crafted with the same tools twice. Never stop learning, and never be afraid to experiment. What are the current trends in digital CX and what shall we expect in the near future? The growing digital experience market, valued at USD 11.17 billion in 2022, is expected to surpass USD 27 billion by 2030. While new technology propels growth, it is essential to leverage user insights to future-proof your marketing strategy. Here are a few key trends to consider: SELF-SERVICE & TRANSPARENCY 69% of customers are willing to interact with a chatbot for simple inquiries. Generative AI is fuelling these dynamics as many companies are now experimenting with integrating this new technology into their customer support applications. Self-service is not limited to chatbots, though. It is also about providing customers with sufficient resources to make informed decisions. Hence, invest in knowledge bases, case studies, and insight articles to boost your conversions. PERSONALISATION & PREDICTIVE ANALYTICS Personalisation and hyper-personalisation will maintain their momentum, driven by the fact that a substantial 91% of consumers exhibit a greater inclination to engage with brands that recognise them. In the contemporary landscape of customer retention, addressing immediate requirements no longer suffices. It has become imperative to anticipate future needs. CX offers a wealth of data that can be leveraged to enhance digital algorithms and future-proof marketing strategies. OMNI-CHANNEL MANAGEMENT End-users navigate various touchpoints, such as initiating their interaction with a chatbot, seeking further assistance from an online agent, and completing their purchase through telephone transactions. 30

32. and caring. This compassion extends to our team members, fostering a supportive and understanding work environment where everyone's well-being is a priority. Integrity: We hold ourselves to the highest standards of integrity and ethical conduct. Trust is paramount in the nonprofit sector, and we are dedicated to upholding the trust placed in us by our clients, donors, and partners. Our commitment to transparency, honesty, and accountability is unwavering, ensuring we operate with the utmost integrity in all our interactions. Ÿ A Journey of Compassion, Integrity, and Impact Community-Building: We believe in the power of community and collaboration to drive positive change. Our work is not just about individual success but about fostering a sense of community among nonprofits, donors, and supporters. We actively seek opportunities to connect and build networks that amplify the impact of our collective efforts. Ÿ I champion their causes. This is precisely the ethos that drives Farrah Smith, who aims to be the trusted partner of choice within the non-profit sector so they can advance their philanthropic causes. t is one thing to be clever and another to be wise. While starting a business is a clever endeavor, some find that true wisdom resides in empowering others to tangible and meaningful impact. Through diligent relationship-building efforts, the refinement of my communication skills, and the guidance of invaluable mentors, I consistently demonstrated my unyielding commitment to furthering the missions of nonprofit organizations. Over the past decade, I have undergone significant personal and professional growth, evolving into a proficient nonprofit executive, accomplished fundraiser, dedicated activist, and effective leader. Collaboration and Inclusion: Our culture is built on a strong foundation of collaboration and inclusion. We recognize that diverse perspectives and backgrounds enrich our work and lead to more innovative solutions. We actively encourage every team member to contribute their unique insights and ideas. Inclusivity is not just a buzzword but a practice we wholeheartedly embrace. Ÿ Every leader should aspire to have a profound sense of purpose, one that seeks to make a meaningful impact on the world. Farrah's dedication translates into tangible and enduring change within the communities she serves through the company she helps lead: The Maria Group. Tell us something more about your company and its mission and vision. Photo Credit:- Natalie Ford At The Maria Group, we take pride in offering top-tier consulting services designed to elevate nonprofit organizations in their pursuit of philanthropic goals. Our vision revolves around creating a world where every mission-driven organization possesses the necessary expertise and resources to effect meaningful change. What sets us apart is our unwavering commitment to selectivity. We exclusively collaborate with charities that align with our fundamental values of compassion, integrity, and the responsible stewardship of donor funds. Through these strategic partnerships with ethical nonprofits who are dedicated to maximizing their resources, we contribute to significant advancements across a wide array of compelling causes. Empowerment: We empower our employees to excel in their roles as consultants and creative problem- solvers. We provide the necessary resources, training, and mentorship to help them reach their full potential. This empowerment extends to our clients, as we work side by side to empower them with the knowledge and tools needed to achieve their missions effectively. Ÿ To know more about her life journey, below are the highlights of the interview: explore innovative solutions. Our culture thrives on fostering self-motivation, promoting open and transparent communication, and nurturing a culture of creativity. Furthermore, we strongly emphasize continuous individual and team development to collectively achieve our primary objective: delivering outstanding consulting services to our nonprofit clients. We are fortunate to have valuable partners who share our philosophy and act as a force multiplier, allowing us to offer additional services that benefit our clients. diverse range of critical issues, including animal welfare, environmental conservation, education access, and support for the arts. I'm genuinely excited about the prospect of continued innovation, talent development, and collaboration with compassionate charities to create lasting change. Brief our audience about your journey as a business leader until your current position at your company. What challenges have you had to overcome to reach where you are today? Describe in detail the values and the work culture that drives your organization. Mission-Driven Focus: Everything we do is guided by our unwavering commitment to our mission: to empower nonprofits to advance their philanthropic causes. Our team wakes up every day with a clear sense of purpose and dedication to making a meaningful impact on the world. Ÿ My journey to becoming Director of Development for The Maria Group has been marked by perseverance and passion. Early in my career, I faced the formidable challenge of transitioning from a for-profit background into the nonprofit world despite having no prior experience in this sector. I initially grappled with earning respect and trust within the nonprofit community, given my lack of industry-specific knowledge. The Maria Group is deeply rooted in a set of core values that serve as the foundation for our organization's culture and daily operations. These values are not merely words on paper but guiding principles that inform every decision and action we take. Where do you envision yourself to be in the long run, and what are your future goals for your company? How do you build and manage a motivated and effective team? Looking ahead, my immediate goal is to identify a charitable organization dedicated to youth development. I'm passionate about making a meaningful impact in this area and believe it aligns perfectly with The Maria Group's mission. In the long term, I envision our firm expanding its reach to empower even more nonprofits, addressing a By actively living these values and fostering a culture that reflects them, we aspire to be the partners of choice in the nonprofit sector. Our dedication to these principles ensures that our work consistently aligns with our mission, leading to tangible and lasting change in the communities we serve. Compassion: At the heart of The Maria Group is a profound compassion for the causes we serve and the individuals we work with. We understand the pressing issues that our nonprofit partners are addressing, and we approach every project with a deep sense of empathy Ÿ However, fueled by my desire to effect positive change and draw upon my background in sales and celebrity relations, I swiftly acquired the skills necessary to secure funding from high-profile individuals and major donors, resulting in a At The Maria Group, cultivating exemplary team leaders begins with selecting individuals who share a profound passion for our mission. We firmly believe in leading by example, and as such, we empower every team member to 32

33. and caring. This compassion extends to our team members, fostering a supportive and understanding work environment where everyone's well-being is a priority. Integrity: We hold ourselves to the highest standards of integrity and ethical conduct. Trust is paramount in the nonprofit sector, and we are dedicated to upholding the trust placed in us by our clients, donors, and partners. Our commitment to transparency, honesty, and accountability is unwavering, ensuring we operate with the utmost integrity in all our interactions. Ÿ Community-Building: We believe in the power of community and collaboration to drive positive change. Our work is not just about individual success but about fostering a sense of community among nonprofits, donors, and supporters. We actively seek opportunities to connect and build networks that amplify the impact of our collective efforts. Ÿ Collaboration and Inclusion: Our culture is built on a strong foundation of collaboration and inclusion. We recognize that diverse perspectives and backgrounds enrich our work and lead to more innovative solutions. We actively encourage every team member to contribute their unique insights and ideas. Inclusivity is not just a buzzword but a practice we wholeheartedly embrace. Ÿ Photo Credit:- Natalie Ford Empowerment: We empower our employees to excel in their roles as consultants and creative problem- solvers. We provide the necessary resources, training, and mentorship to help them reach their full potential. This empowerment extends to our clients, as we work side by side to empower them with the knowledge and tools needed to achieve their missions effectively. Ÿ explore innovative solutions. Our culture thrives on fostering self-motivation, promoting open and transparent communication, and nurturing a culture of creativity. Furthermore, we strongly emphasize continuous individual and team development to collectively achieve our primary objective: delivering outstanding consulting services to our nonprofit clients. We are fortunate to have valuable partners who share our philosophy and act as a force multiplier, allowing us to offer additional services that benefit our clients. diverse range of critical issues, including animal welfare, environmental conservation, education access, and support for the arts. I'm genuinely excited about the prospect of continued innovation, talent development, and collaboration with compassionate charities to create lasting change. Describe in detail the values and the work culture that drives your organization. Mission-Driven Focus: Everything we do is guided by our unwavering commitment to our mission: to empower nonprofits to advance their philanthropic causes. Our team wakes up every day with a clear sense of purpose and dedication to making a meaningful impact on the world. Ÿ The Maria Group is deeply rooted in a set of core values that serve as the foundation for our organization's culture and daily operations. These values are not merely words on paper but guiding principles that inform every decision and action we take. Where do you envision yourself to be in the long run, and what are your future goals for your company? Looking ahead, my immediate goal is to identify a charitable organization dedicated to youth development. I'm passionate about making a meaningful impact in this area and believe it aligns perfectly with The Maria Group's mission. In the long term, I envision our firm expanding its reach to empower even more nonprofits, addressing a By actively living these values and fostering a culture that reflects them, we aspire to be the partners of choice in the nonprofit sector. Our dedication to these principles ensures that our work consistently aligns with our mission, leading to tangible and lasting change in the communities we serve. Compassion: At the heart of The Maria Group is a profound compassion for the causes we serve and the individuals we work with. We understand the pressing issues that our nonprofit partners are addressing, and we approach every project with a deep sense of empathy Ÿ A Journey of Compassion, Integrity, and Impact I champion their causes. This is precisely the ethos that drives Farrah Smith, who aims to be the trusted partner of choice within the non-profit sector so they can advance their philanthropic causes. t is one thing to be clever and another to be wise. While starting a business is a clever endeavor, some find that true wisdom resides in empowering others to tangible and meaningful impact. Through diligent relationship-building efforts, the refinement of my communication skills, and the guidance of invaluable mentors, I consistently demonstrated my unyielding commitment to furthering the missions of nonprofit organizations. Over the past decade, I have undergone significant personal and professional growth, evolving into a proficient nonprofit executive, accomplished fundraiser, dedicated activist, and effective leader. Every leader should aspire to have a profound sense of purpose, one that seeks to make a meaningful impact on the world. Farrah's dedication translates into tangible and enduring change within the communities she serves through the company she helps lead: The Maria Group. Tell us something more about your company and its mission and vision. At The Maria Group, we take pride in offering top-tier consulting services designed to elevate nonprofit organizations in their pursuit of philanthropic goals. Our vision revolves around creating a world where every mission-driven organization possesses the necessary expertise and resources to effect meaningful change. What sets us apart is our unwavering commitment to selectivity. We exclusively collaborate with charities that align with our fundamental values of compassion, integrity, and the responsible stewardship of donor funds. Through these strategic partnerships with ethical nonprofits who are dedicated to maximizing their resources, we contribute to significant advancements across a wide array of compelling causes. To know more about her life journey, below are the highlights of the interview: Brief our audience about your journey as a business leader until your current position at your company. What challenges have you had to overcome to reach where you are today? My journey to becoming Director of Development for The Maria Group has been marked by perseverance and passion. Early in my career, I faced the formidable challenge of transitioning from a for-profit background into the nonprofit world despite having no prior experience in this sector. I initially grappled with earning respect and trust within the nonprofit community, given my lack of industry-specific knowledge. How do you build and manage a motivated and effective team? However, fueled by my desire to effect positive change and draw upon my background in sales and celebrity relations, I swiftly acquired the skills necessary to secure funding from high-profile individuals and major donors, resulting in a At The Maria Group, cultivating exemplary team leaders begins with selecting individuals who share a profound passion for our mission. We firmly believe in leading by example, and as such, we empower every team member to 33 www.ciobusinessworld.com www.ciobusinessworld.com

34. and caring. This compassion extends to our team members, fostering a supportive and understanding work environment where everyone's well-being is a priority. Integrity: We hold ourselves to the highest standards of integrity and ethical conduct. Trust is paramount in the nonprofit sector, and we are dedicated to upholding the trust placed in us by our clients, donors, and partners. Our commitment to transparency, honesty, and accountability is unwavering, ensuring we operate with the utmost integrity in all our interactions. Ÿ Community-Building: We believe in the power of community and collaboration to drive positive change. Our work is not just about individual success but about fostering a sense of community among nonprofits, donors, and supporters. We actively seek opportunities to connect and build networks that amplify the impact of our collective efforts. Ÿ Collaboration and Inclusion: Our culture is built on a strong foundation of collaboration and inclusion. We recognize that diverse perspectives and backgrounds enrich our work and lead to more innovative solutions. We actively encourage every team member to contribute their unique insights and ideas. Inclusivity is not just a buzzword but a practice we wholeheartedly embrace. Ÿ Empowerment: We empower our employees to excel in their roles as consultants and creative problem- solvers. We provide the necessary resources, training, and mentorship to help them reach their full potential. This empowerment extends to our clients, as we work side by side to empower them with the knowledge and tools needed to achieve their missions effectively. Ÿ Mission-Driven Focus: Everything we do is guided by our unwavering commitment to our mission: to empower nonprofits to advance their philanthropic causes. Our team wakes up every day with a clear sense of purpose and dedication to making a meaningful impact on the world. Ÿ By actively living these values and fostering a culture that reflects them, we aspire to be the partners of choice in the nonprofit sector. Our dedication to these principles ensures that our work consistently aligns with our mission, leading to tangible and lasting change in the communities we serve. Photo Credit:- Natalie Ford explore innovative solutions. Our culture thrives on fostering self-motivation, promoting open and transparent communication, and nurturing a culture of creativity. Furthermore, we strongly emphasize continuous individual and team development to collectively achieve our primary objective: delivering outstanding consulting services to our nonprofit clients. We are fortunate to have valuable partners who share our philosophy and act as a force multiplier, allowing us to offer additional services that benefit our clients. diverse range of critical issues, including animal welfare, environmental conservation, education access, and support for the arts. I'm genuinely excited about the prospect of continued innovation, talent development, and collaboration with compassionate charities to create lasting change. Describe in detail the values and the work culture that drives your organization. The Maria Group is deeply rooted in a set of core values that serve as the foundation for our organization's culture and daily operations. These values are not merely words on paper but guiding principles that inform every decision and action we take. Where do you envision yourself to be in the long run, and what are your future goals for your company? Looking ahead, my immediate goal is to identify a charitable organization dedicated to youth development. I'm passionate about making a meaningful impact in this area and believe it aligns perfectly with The Maria Group's mission. In the long term, I envision our firm expanding its reach to empower even more nonprofits, addressing a Compassion: At the heart of The Maria Group is a profound compassion for the causes we serve and the individuals we work with. We understand the pressing issues that our nonprofit partners are addressing, and we approach every project with a deep sense of empathy Ÿ 34

35. and caring. This compassion extends to our team members, fostering a supportive and understanding work environment where everyone's well-being is a priority. Ÿ Integrity: We hold ourselves to the highest standards of integrity and ethical conduct. Trust is paramount in the nonprofit sector, and we are dedicated to upholding the trust placed in us by our clients, donors, and partners. Our commitment to transparency, honesty, and accountability is unwavering, ensuring we operate with the utmost integrity in all our interactions. Ÿ Community-Building: We believe in the power of community and collaboration to drive positive change. Our work is not just about individual success but about fostering a sense of community among nonprofits, donors, and supporters. We actively seek opportunities to connect and build networks that amplify the impact of our collective efforts. Ÿ Collaboration and Inclusion: Our culture is built on a strong foundation of collaboration and inclusion. We recognize that diverse perspectives and backgrounds enrich our work and lead to more innovative solutions. We actively encourage every team member to contribute their unique insights and ideas. Inclusivity is not just a buzzword but a practice we wholeheartedly embrace. Ÿ Empowerment: We empower our employees to excel in their roles as consultants and creative problem- solvers. We provide the necessary resources, training, and mentorship to help them reach their full potential. This empowerment extends to our clients, as we work side by side to empower them with the knowledge and tools needed to achieve their missions effectively. Ÿ Mission-Driven Focus: Everything we do is guided by our unwavering commitment to our mission: to empower nonprofits to advance their philanthropic causes. Our team wakes up every day with a clear sense of purpose and dedication to making a meaningful impact on the world. Ÿ By actively living these values and fostering a culture that reflects them, we aspire to be the partners of choice in the nonprofit sector. Our dedication to these principles ensures that our work consistently aligns with our mission, leading to tangible and lasting change in the communities we serve. 35 www.ciobusinessworld.com www.ciobusinessworld.com

36. Emerging Technologies, Revolutions and Crises in the Business Environment T The Fourth revolution is transforming our world in unprecedented ways, with emerging technologies like artificial intelligence (AI), the Internet of Things (IoT), robotics, and 3D printing impacting every aspect of our lives. These changes create new risks and uncertainties for the workforce, as many employees fear that AI will replace their jobs or render them obsolete. However, technology has always been the driving force in the advancement of our civilization and it is an inevitable and essential reality that we have to confront and adapt to. The pace of this revolution, however, surpasses the human capacity and speed to learn, which implies that we are constantly faced with new opportunities and challenges that require us to adjust and acquire new skills. The gap between technological progress and human competencies is widening, and the urgency to find ways to bridge it is vital. One of the most prominent examples of this technological revolution is the emergence of generative AI, which has opened new possibilities for individuals and businesses in various domains such as content creation, research, and marketing. Generative AI enables us to generate high- quality content faster and cheaper, enhance our creativity, and solve complex problems more efficiently. However, it also poses significant challenges and threats for organizations, as it can also be used for malicious purposes such as hacking, spamming, or spreading misinformation. These malicious applications can compromise our security, privacy, and trust, and cause serious harm. Therefore, it is he Fourth Revolution crucial for companies to keep up with the rapid pace of change and innovation that AI brings, and to leverage its benefits while mitigating its risks. The Slowbalization Movement The world is becoming less connected and more fragmented as globalization gives way to slowbalization. The movement of information, talent, and goods across borders is hindered by digital firewalls, immigration bottlenecks, and ideological conflicts. These barriers affect various aspects of the global economy, such as trade, investment, and migration among the major powers. This trend, which is driven by factors such as nationalism, protectionism and technological advancements, poses significant challenges for businesses. It limits their potential for growth, innovation, and collaboration in the global market and increases the uncertainties of operating in different regions. But most importantly, it restricts the access and availability of talent for organizations and ultimately it creates a mismatch between the demand and supply of skills in the labor market and reduces the diversity of talent within organizations. This can lead to a skills crisis that can undermine the performance and sustainability of businesses. To overcome this challenge, businesses need to adopt a more agile and responsive talent flow. They need to foster a learning culture that supports talent development and retention to ensure that their talent is always ready, relevant, and productive in the changing world. The Talent Disruption Conclusion Another challenge that businesses are facing is the talent disruption, which refers to the sweeping changes in the nature and structure of work and employment. This disruption is caused by various factors, such as the automation and digitalization of work; the social revolution that is shifting people from traditional full-time jobs to gig and freelancing jobs; the high living cost and interest rates that are affecting people's income and savings; and the recent union strikes that are demanding better wages and working conditions. The issues that modern enterprises face today all share a common solution: talent. By investing in learning and developing diverse talents, businesses and enterprises can overcome these obstacles. In this digital era, we can use creative ways to foster talent more effectively. Some of the ways to foster talent are: Create immersive learning platforms, which use technologies like virtual reality (VR), augmented reality (AR), or mixed reality (MR) to simulate realistic and engaging environments for learners. Promote talent mobility and allow them to move across different roles, teams, projects, or locations within or outside an organization. Share talent with other organizations, which means lending or borrowing talent for specific purposes or periods of time. This helps talent experience different work settings, cultures, and challenges, as well as create opportunities for collaboration and innovation. Create the leaders of the future by finding, nurturing, and supporting those who have the potential to lead and giving them the resources and tools to help them grow and lead. Ÿ The talent disruption poses a serious threat to businesses. It creates a shortage of skilled and qualified workers in many sectors and industries. It also increases the turnover and dissatisfaction of employees who are looking for more autonomy, flexibility, and purpose in their work. Ÿ Ÿ The leadership crisis The world today faces many complex and urgent issues, such as climate change, labor shortage, and global economic instability. These issues demand visionary leaders who can think creatively and innovatively. Moreover, the workforce is experiencing a social revolution, with new generations of workers who have different values and expectations than their predecessors. Today's workforce want leaders who can empathize with their needs and goals, and who can foster a culture of diversity, inclusion, and equity. However, many businesses are struggling with a leadership crisis that stems from the mismatch between the traditional and the contemporary leadership styles. The traditional style relies on hierarchy, authority, control, and stability; while the contemporary style emphasizes collaboration, influence, agility, and innovation. Ÿ As the famous author and salesman Zig Ziglar said, “The only thing worse than training employees and losing them is to not train them and keep them.” Let's invest in talent and prepare them for the future. About the author Sahar Cain is the CTO of Mogul Hotels, a hotel brand powered by AI. She has 12 years of software development and data science experience and a master's degree in Computer Science. She published research papers on AI and built platforms for non-profit causes. A study by the World Economic Forum found that 86% of business leaders believe that there is a global leadership gap. This gap is caused by various factors, such as the increasing complexity of business, and the lack of opportunities for women and minorities to advance into leadership roles. The challenges today require leaders with qualities such as creativity, critical thinking, empathy, and courage. The traditional leadership mindset of short term high revenue and returns is not enough to solve these challenges. Linkedin: https://www.linkedin.com/in/sahar-cain/ 36

37. The Talent Disruption Conclusion Emerging Technologies, Revolutions and Crises in the Business Environment T The Fourth revolution is transforming our world in unprecedented ways, with emerging technologies like artificial intelligence (AI), the Internet of Things (IoT), robotics, and 3D printing impacting every aspect of our lives. These changes create new risks and uncertainties for the workforce, as many employees fear that AI will replace their jobs or render them obsolete. However, technology has always been the driving force in the advancement of our civilization and it is an inevitable and essential reality that we have to confront and adapt to. The pace of this revolution, however, surpasses the human capacity and speed to learn, which implies that we are constantly faced with new opportunities and challenges that require us to adjust and acquire new skills. The gap between technological progress and human competencies is widening, and the urgency to find ways to bridge it is vital. One of the most prominent examples of this technological revolution is the emergence of generative AI, which has opened new possibilities for individuals and businesses in various domains such as content creation, research, and marketing. Generative AI enables us to generate high- quality content faster and cheaper, enhance our creativity, and solve complex problems more efficiently. However, it also poses significant challenges and threats for organizations, as it can also be used for malicious purposes such as hacking, spamming, or spreading misinformation. These malicious applications can compromise our security, privacy, and trust, and cause serious harm. Therefore, it is Another challenge that businesses are facing is the talent disruption, which refers to the sweeping changes in the nature and structure of work and employment. This disruption is caused by various factors, such as the automation and digitalization of work; the social revolution that is shifting people from traditional full-time jobs to gig and freelancing jobs; the high living cost and interest rates that are affecting people's income and savings; and the recent union strikes that are demanding better wages and working conditions. The issues that modern enterprises face today all share a common solution: talent. By investing in learning and developing diverse talents, businesses and enterprises can overcome these obstacles. In this digital era, we can use creative ways to foster talent more effectively. Some of the ways to foster talent are: Create immersive learning platforms, which use technologies like virtual reality (VR), augmented reality (AR), or mixed reality (MR) to simulate realistic and engaging environments for learners. Promote talent mobility and allow them to move across different roles, teams, projects, or locations within or outside an organization. Share talent with other organizations, which means lending or borrowing talent for specific purposes or periods of time. This helps talent experience different work settings, cultures, and challenges, as well as create opportunities for collaboration and innovation. Create the leaders of the future by finding, nurturing, and supporting those who have the potential to lead and giving them the resources and tools to help them grow and lead. Ÿ The talent disruption poses a serious threat to businesses. It creates a shortage of skilled and qualified workers in many sectors and industries. It also increases the turnover and dissatisfaction of employees who are looking for more autonomy, flexibility, and purpose in their work. Ÿ Ÿ The leadership crisis he Fourth Revolution crucial for companies to keep up with the rapid pace of change and innovation that AI brings, and to leverage its benefits while mitigating its risks. The world today faces many complex and urgent issues, such as climate change, labor shortage, and global economic instability. These issues demand visionary leaders who can think creatively and innovatively. Moreover, the workforce is experiencing a social revolution, with new generations of workers who have different values and expectations than their predecessors. Today's workforce want leaders who can empathize with their needs and goals, and who can foster a culture of diversity, inclusion, and equity. However, many businesses are struggling with a leadership crisis that stems from the mismatch between the traditional and the contemporary leadership styles. The traditional style relies on hierarchy, authority, control, and stability; while the contemporary style emphasizes collaboration, influence, agility, and innovation. Ÿ The Slowbalization Movement As the famous author and salesman Zig Ziglar said, “The only thing worse than training employees and losing them is to not train them and keep them.” Let's invest in talent and prepare them for the future. The world is becoming less connected and more fragmented as globalization gives way to slowbalization. The movement of information, talent, and goods across borders is hindered by digital firewalls, immigration bottlenecks, and ideological conflicts. These barriers affect various aspects of the global economy, such as trade, investment, and migration among the major powers. This trend, which is driven by factors such as nationalism, protectionism and technological advancements, poses significant challenges for businesses. It limits their potential for growth, innovation, and collaboration in the global market and increases the uncertainties of operating in different regions. But most importantly, it restricts the access and availability of talent for organizations and ultimately it creates a mismatch between the demand and supply of skills in the labor market and reduces the diversity of talent within organizations. This can lead to a skills crisis that can undermine the performance and sustainability of businesses. About the author Sahar Cain is the CTO of Mogul Hotels, a hotel brand powered by AI. She has 12 years of software development and data science experience and a master's degree in Computer Science. She published research papers on AI and built platforms for non-profit causes. A study by the World Economic Forum found that 86% of business leaders believe that there is a global leadership gap. This gap is caused by various factors, such as the increasing complexity of business, and the lack of opportunities for women and minorities to advance into leadership roles. The challenges today require leaders with qualities such as creativity, critical thinking, empathy, and courage. The traditional leadership mindset of short term high revenue and returns is not enough to solve these challenges. Linkedin: https://www.linkedin.com/in/sahar-cain/ To overcome this challenge, businesses need to adopt a more agile and responsive talent flow. They need to foster a learning culture that supports talent development and retention to ensure that their talent is always ready, relevant, and productive in the changing world. 37 www.ciobusinessworld.com www.ciobusinessworld.com

38. The Talent Disruption Conclusion Another challenge that businesses are facing is the talent disruption, which refers to the sweeping changes in the nature and structure of work and employment. This disruption is caused by various factors, such as the automation and digitalization of work; the social revolution that is shifting people from traditional full-time jobs to gig and freelancing jobs; the high living cost and interest rates that are affecting people's income and savings; and the recent union strikes that are demanding better wages and working conditions. The issues that modern enterprises face today all share a common solution: talent. By investing in learning and developing diverse talents, businesses and enterprises can overcome these obstacles. In this digital era, we can use creative ways to foster talent more effectively. Some of the ways to foster talent are: Create immersive learning platforms, which use technologies like virtual reality (VR), augmented reality (AR), or mixed reality (MR) to simulate realistic and engaging environments for learners. Promote talent mobility and allow them to move across different roles, teams, projects, or locations within or outside an organization. Share talent with other organizations, which means lending or borrowing talent for specific purposes or periods of time. This helps talent experience different work settings, cultures, and challenges, as well as create opportunities for collaboration and innovation. Create the leaders of the future by finding, nurturing, and supporting those who have the potential to lead and giving them the resources and tools to help them grow and lead. Ÿ The talent disruption poses a serious threat to businesses. It creates a shortage of skilled and qualified workers in many sectors and industries. It also increases the turnover and dissatisfaction of employees who are looking for more autonomy, flexibility, and purpose in their work. Ÿ Ÿ The leadership crisis The world today faces many complex and urgent issues, such as climate change, labor shortage, and global economic instability. These issues demand visionary leaders who can think creatively and innovatively. Moreover, the workforce is experiencing a social revolution, with new generations of workers who have different values and expectations than their predecessors. Today's workforce want leaders who can empathize with their needs and goals, and who can foster a culture of diversity, inclusion, and equity. However, many businesses are struggling with a leadership crisis that stems from the mismatch between the traditional and the contemporary leadership styles. The traditional style relies on hierarchy, authority, control, and stability; while the contemporary style emphasizes collaboration, influence, agility, and innovation. Ÿ As the famous author and salesman Zig Ziglar said, “The only thing worse than training employees and losing them is to not train them and keep them.” Let's invest in talent and prepare them for the future. About the author Sahar Cain is the CTO of Mogul Hotels, a hotel brand powered by AI. She has 12 years of software development and data science experience and a master's degree in Computer Science. She published research papers on AI and built platforms for non-profit causes. A study by the World Economic Forum found that 86% of business leaders believe that there is a global leadership gap. This gap is caused by various factors, such as the increasing complexity of business, and the lack of opportunities for women and minorities to advance into leadership roles. The challenges today require leaders with qualities such as creativity, critical thinking, empathy, and courage. The traditional leadership mindset of short term high revenue and returns is not enough to solve these challenges. Linkedin: https://www.linkedin.com/in/sahar-cain/ 38

40. Lindsey Myers Driving Business towards Excellence W determining the client's, vision, goals and values, Lindsey Myers founded Concrete Blonde Consulting. Lindsey has an eye for talent and a large network which she utilizes to staff each client with the right team. e are all pilgrims on the same journey, but some of us have a better roadmap to move in life. With a deep understanding aimed at Myers graduated from Boston University with a BS in Communications and concentration in Public Relations. She began her career at WordHampton Public Relations, a firm headquartered in East Hampton, NY and ranked by Jack O'Dwyer's as one of the country's "Top 100 Independent PR firms". Recognized as a strategic leader, she has earned a track record for counseling clients, including Fortune 500 companies such as NAPCO Security, Inc., to increase profits, manage brand reputations and gain market share. In 2013, she became an equity partner and was chosen to launch the company's NYC division. Over the course of her career, Lindsey has developed a skill set far beyond PR that includes branding, crisis communication, and relationship management. Recognizing this passion towards business we at Insight Outlook interviewed Lindsey to know what inspired her to found the organization and the overall journey of her. Professional, confident and well-respected by her peers, she has also been a guest lecturer at several universities including Hofstra University and Saint Joseph's University, possessing a presence people often found unforgettable. She founded CBC with the aim of allowing herself the freedom to delve into other industries of interest, such as activism, sustainability, technology, aerospace and healthcare. As she continued her career, the media became a vehicle for her belief in humanity, her curiosity, her passion for entrepreneurship, her patriotism and her business ethics. During the pandemic she moved to The Outer Banks where she continued her journey and also began strategic media consulting for a class action real estate lawsuit. It was Below are the highlights of the interview: Brief our audience about your journey as a business leader until your current position at your company. Lindsey Myers founded Concrete Blonde Consulting in November 2016 and has since been named one of the “Top 15 PR Agencies in New York” by The Manifest and one of the “Top 10 Best PR Agencies” by Web Surf Media. A communications expert and entrepreneur, she has over fifteen-years of experience in NYC and the Hamptons luxury market. In 2018, Insights Success Magazine named her one of the “30 Most Innovative CEOs” of the year. 02 www.ciobusinessworld.com Where do you envision yourself to be in the long run, and what are your future goals for your company? during this time when her passion for justice — both legal and social was reignited. In June 2021, she returned to the Buckeye state with a move to Cleveland, Ohio to reunite with loved ones and remember her roots. She continues her consulting career remotely with both national and international contacts and looks forward to expanding her horizons with new opportunities. Myers also serves as President of the Board for non-profit Mind, Body, Soul, Survivor helping victims of sexual assault and on the Steering Committee for St. Mary's Children's Hospital. I look forward to building our sustainability portfolio and working with more companies who are focused on how to save our planet from the threats of climate change. Describe in detail the values and the work culture that drives your organization. If you have any other additional details which we might have missed out on or that you want to highlight in the profile, please feel free to share them. What challenges have you had to overcome to reach where you are today? Our largest company value is simply to be of service to our clients and provide them with solutions that will increase their presence, build their brand and ultimately their bottom line. The challenges have been numerous and mostly involve learning how to run a business and maintain positive relationships and cash flow. Tell us something more about your company and its mission and vision. Concrete Blonde Consulting is a results-oriented company devoted to personalized experience for each and every client. We begin each client journey with a deep dive and a plethora of questions aimed at determining the heart of our client's vision, goals and values. Then, we go to the drawing board and create a unique strategy utilizing a variety of tactics and 16+ years of expertise to attain those goals. Solo-preneur Lindsey Myers has an eye for talent and a large network she utilizes to staff each client with the right team. She has been consistently praised as hard-working by co-workers and management. Over the course of her career, she's developed a skill set far beyond PR, including branding, crisis communications and relationship management. Overall, she has consistently demonstrated superior analytical, critical thinking and leadership abilities that shine through every aspect of her work at Concrete Blonde Consulting, Founder Concrete Blonde Consulting 40 03

41. Where do you envision yourself to be in the long run, and what are your future goals for your company? during this time when her passion for justice — both legal and social was reignited. In June 2021, she returned to the Buckeye state with a move to Cleveland, Ohio to reunite with loved ones and remember her roots. She continues her consulting career remotely with both national and international contacts and looks forward to expanding her horizons with new opportunities. Myers also serves as President of the Board for non-profit Mind, Body, Soul, Survivor helping victims of sexual assault and on the Steering Committee for St. Mary's Children's Hospital. Lindsey Myers Driving Business towards Excellence W determining the client's, vision, goals and values, Lindsey Myers founded Concrete Blonde Consulting. Lindsey has an eye for talent and a large network which she utilizes to staff each client with the right team. I look forward to building our sustainability portfolio and working with more companies who are focused on how to save our planet from the threats of climate change. Describe in detail the values and the work culture that drives your organization. If you have any other additional details which we might have missed out on or that you want to highlight in the profile, please feel free to share them. What challenges have you had to overcome to reach where you are today? Our largest company value is simply to be of service to our clients and provide them with solutions that will increase their presence, build their brand and ultimately their bottom line. The challenges have been numerous and mostly involve learning how to run a business and maintain positive relationships and cash flow. Tell us something more about your company and its mission and vision. e are all pilgrims on the same journey, but some of us have a better roadmap to move in life. With a deep understanding aimed at Myers graduated from Boston University with a BS in Communications and concentration in Public Relations. She began her career at WordHampton Public Relations, a firm headquartered in East Hampton, NY and ranked by Jack O'Dwyer's as one of the country's "Top 100 Independent PR firms". Recognized as a strategic leader, she has earned a track record for counseling clients, including Fortune 500 companies such as NAPCO Security, Inc., to increase profits, manage brand reputations and gain market share. In 2013, she became an equity partner and was chosen to launch the company's NYC division. Concrete Blonde Consulting is a results-oriented company devoted to personalized experience for each and every client. We begin each client journey with a deep dive and a plethora of questions aimed at determining the heart of our client's vision, goals and values. Then, we go to the drawing board and create a unique strategy utilizing a variety of tactics and 16+ years of expertise to attain those goals. Solo-preneur Lindsey Myers has an eye for talent and a large network she utilizes to staff each client with the right team. She has been consistently praised as hard-working by co-workers and management. Over the course of her career, she's developed a skill set far beyond PR, including branding, crisis communications and relationship management. Overall, she has consistently demonstrated superior analytical, critical thinking and leadership abilities that shine through every aspect of her work at Concrete Blonde Consulting, Over the course of her career, Lindsey has developed a skill set far beyond PR that includes branding, crisis communication, and relationship management. Recognizing this passion towards business we at Insight Outlook interviewed Lindsey to know what inspired her to found the organization and the overall journey of her. Professional, confident and well-respected by her peers, she has also been a guest lecturer at several universities including Hofstra University and Saint Joseph's University, possessing a presence people often found unforgettable. She founded CBC with the aim of allowing herself the freedom to delve into other industries of interest, such as activism, sustainability, technology, aerospace and healthcare. As she continued her career, the media became a vehicle for her belief in humanity, her curiosity, her passion for entrepreneurship, her patriotism and her business ethics. During the pandemic she moved to The Outer Banks where she continued her journey and also began strategic media consulting for a class action real estate lawsuit. It was Below are the highlights of the interview: Brief our audience about your journey as a business leader until your current position at your company. Lindsey Myers founded Concrete Blonde Consulting in November 2016 and has since been named one of the “Top 15 PR Agencies in New York” by The Manifest and one of the “Top 10 Best PR Agencies” by Web Surf Media. A communications expert and entrepreneur, she has over fifteen-years of experience in NYC and the Hamptons luxury market. In 2018, Insights Success Magazine named her one of the “30 Most Innovative CEOs” of the year. 41 03 www.ciobusinessworld.com

42. Where do you envision yourself to be in the long run, and what are your future goals for your company? during this time when her passion for justice — both legal and social was reignited. In June 2021, she returned to the Buckeye state with a move to Cleveland, Ohio to reunite with loved ones and remember her roots. She continues her consulting career remotely with both national and international contacts and looks forward to expanding her horizons with new opportunities. Myers also serves as President of the Board for non-profit Mind, Body, Soul, Survivor helping victims of sexual assault and on the Steering Committee for St. Mary's Children's Hospital. I look forward to building our sustainability portfolio and working with more companies who are focused on how to save our planet from the threats of climate change. Describe in detail the values and the work culture that drives your organization. If you have any other additional details which we might have missed out on or that you want to highlight in the profile, please feel free to share them. What challenges have you had to overcome to reach where you are today? Our largest company value is simply to be of service to our clients and provide them with solutions that will increase their presence, build their brand and ultimately their bottom line. The challenges have been numerous and mostly involve learning how to run a business and maintain positive relationships and cash flow. Tell us something more about your company and its mission and vision. Concrete Blonde Consulting is a results-oriented company devoted to personalized experience for each and every client. We begin each client journey with a deep dive and a plethora of questions aimed at determining the heart of our client's vision, goals and values. Then, we go to the drawing board and create a unique strategy utilizing a variety of tactics and 16+ years of expertise to attain those goals. Solo-preneur Lindsey Myers has an eye for talent and a large network she utilizes to staff each client with the right team. She has been consistently praised as hard-working by co-workers and management. Over the course of her career, she's developed a skill set far beyond PR, including branding, crisis communications and relationship management. Overall, she has consistently demonstrated superior analytical, critical thinking and leadership abilities that shine through every aspect of her work at Concrete Blonde Consulting, 42

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