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The College of Coffee We set the t o n e for your morning!

The College of Coffee We set the t o n e for your morning!. Owners : Michael Hart, Luke Nielson, & Tolu Oduyomi. How did we get started?. Luke and Tolu spilled chemicals in class Tolu had cup of coffee Coffee changed to Wyoming colors Let Michael, business student know of formula

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The College of Coffee We set the t o n e for your morning!

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  1. The College of CoffeeWe set the tonefor your morning! Owners: Michael Hart, Luke Nielson, & ToluOduyomi

  2. How did we get started? • Luke and Tolu spilled chemicals in class • Tolu had cup of coffee • Coffee changed to Wyoming colors • Let Michael, business student know of formula • Formula tested and passed FDA • Now nation-wide

  3. What do we sell? • Flavored coffees, espressos, cappuccinos, and Lattes. • Store location set on college campus • We sell colored coffee beans to take home. • Coffee turns in to colors • Also sell Tea, hot chocolate, and steamers. • School themed cups, mugs, etc. online

  4. Who do we serve • The on-the-go college student • Families living in the college town • Those looking to show school pride

  5. Marketing • Online ads on Facebook and school website • Personalization to create own user accounts • Search engine optimization • Accepting money in student food accounts • Use Mascots to advertise • Flyers around campus

  6. Metrics • Visitor Metric • Number of people visiting website • Exposure metric • How effective is our advertising • Unique Visitor to see types of people visiting • Helps indicate popularity of website

  7. CRM over ERP • ERP has faulty programming • Doesn’t fully meet the needs for company • Need to customize and configure middleware • Not an adequate tool for certain areas

  8. Microsoft Dynamics CRM • Cloud Computing • Mobile Applications • Promotes interaction through wikis and blogs • Able to generate Reports • Flexibility to determine number of monthly users • Compatible with Microsoft products • Enables for use online and on premises

  9. How we use Dynamics • Purchases tracked on frequent buyer card • Customer Discounts • Dynamics updates for customer birthdays • Track customer preferences • Send out mass e-mails to customers

  10. Website\\uwstudentweb.uwyo.edu\lnielso2$\collegeofcoffee.htmlWebsite\\uwstudentweb.uwyo.edu\lnielso2$\collegeofcoffee.html

  11. Web 2.0 • Facebook Page • Trello • Collba

  12. References Beautiful Coffe Art Decorate [Photograph]. (2009). Retrieved February 16, 2012, from: yellow-images.blogspot.com DFW Direct Marketing Association NewsMark (2010). 17 Key E-Business Metrics. Retrieved February 16, 2012, from hennerberg.com/T3/Artcls/internet-marketing-resource-tool.html Microsoft Dynamics CRM (2012). Customer Service Article. Retrieved April 3, 2012, from: http://crm.dynamics.com/en-us/home Microsoft Online (2012). Microsoft Dynamics CRM Price. Retrieved April 3, 2012, from: http://www.microsoft.com/online/dynamics-crm-online.aspx Dynamo with Dynamics CRM (2012). Tips for administrators, salespeople and general CRM users. Retrieved April 3, 2012, from: http://crmdynamo.com/2009/06/analytics-accelerator-r2-for- microsoft-dynamics-crm-4-0-available-%E2%80%93-now-for-sql-server-2008/ CRM Solution Comparison (2012). Pros and Cons of Implementing MS CRM Online. Retrieved April 3,2012, from: http://www.crmsolutioncomparison.com/pros-and-cons-of-implementing-ms-crm-online/ CRM Software Blog (2012). Top 60 Features – Why Microsoft Dynamics CRM is the Leader. Retrieved April 3, 2012, from: http://www.crmsoftwareblog.com/2010/07/top-60-features-%E2%80%93-why- microsoft-dynamics-crm-is-the-leader/ Baltzan, P. and Phillips, A. (2011). M: Information Systems. New York: McGraw-Hill. Socius (2011). Does Dynamics CRM 2011 Fit Your Technology Strategy? Retrieved April 3, 2012, from: http://www.socius1.com/does-dynamics-crm-2011-fit-your-technology-strategy/

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