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The world has changed. . Politically. Economically. Socially. Technologically. Demographically. ‘Idealist’. ‘Reactive’. ‘ Civic’. ‘ Adaptive’. SUMMING UP. THE MEDIUM IS THE MESSAGE. GENERATION Y THINKS AND ACTS LIKE CONSUMERS. USER-CENTRED DESIGN MOVES FROM MARKETPLACE TO THE WORKPLACE.
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The world has changed. • Politically. Economically. Socially. Technologically. Demographically.
‘Idealist’ ‘Reactive’ ‘Civic’ ‘Adaptive’
Paul.Redmond@liverpool.ac.uk www.twitter.com/paulatliverpool www.youtube.com/user/paulatliverpool Dr Paul Redmond, University of Liverpool