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Tourism Intelligence Unit: Recent Outputs and Future Priorities

Tourism Intelligence Unit: Recent Outputs and Future Priorities. Sean White Destination Management Forum 10 th October. Background to the TIU. The Tourism Intelligence Unit (TIU) was set up in ONS on August 1st 2008. Developed through the English Tourism Intelligence Partnership (now ETRIP)

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Tourism Intelligence Unit: Recent Outputs and Future Priorities

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  1. Tourism Intelligence Unit: Recent Outputs and Future Priorities Sean White Destination Management Forum 10th October

  2. Background to the TIU • The Tourism Intelligence Unit (TIU) was set up in ONS on August 1st 2008. • Developed through the English Tourism Intelligence Partnership (now ETRIP) • The aim was to make improvements to tourism statistics, especially those that relate to the tourism industries, the visitor economy and the economic impact of tourism. • TIU is currently funded from VisitEngland and VisitWales

  3. Recent Outputs • The Economic Importance of Tourism: The UK Tourism Satellite Account for 2009 (June 2012) • Key Outputs: Tourism Direct GVA, Tourism Direct Employees and FTEs, Internal Tourism Consumption, Tourism Ratios • The Supply Side of Tourism in 2009 (February 2012) • Key Outputs: GVATI, Output, Employment characteristics, Tourism industry demography • The Sub-Regional Value of Tourism in the UK in 2008 (Oct 2011) • Key outputs: Tourism Direct GVA and expenditure data at NUTS 2 and 3 • A Review of Sustainable Tourism Indicators (October 2011) • Key Outputs: A set of indicators for monitoring sustainable tourism at the national and local levels

  4. Examples: Direct GVA and Expenditure Tourism Direct GVA in sub-regions of the UK (Top 20 NUTS 2 regions) in 2008. (UK as a destination) Estimated Tourism Expenditure 2008 (£m) by UK NUTS3 Area and Visit Type (top 20 shown)

  5. Examples: Tourism Employment Percentage of UK employment in main or second job by region of workplace and tourism / non-tourism activities 2009 Workplace–based employment in tourism industries by NUTS 3 area, 2008

  6. Recent Outputs • Measuring Tourism Locally: Guidance Note One (version 2) This guidance note is the first of six updates to the original series produced by the TIU with the aim of providing local tourism officials a consistent framework within which to measure and collect data on various facets of tourism activity. • The other 5 guidance notes are now being scheduled for update, namely: • Guidance Note 2: Local Economic Impact Modelling • Guidance Note 3: Undertaking Visitor Surveys • Guidance Note 4: Tourism Benchmarking • Guidance Note 5: Measuring the Supply Side of Tourism • Guidance Note 6: Event Analysis and Evaluation

  7. Future Outputs • Short Story on the geography of tourism employment: regional breakdown of tourism employment and trends over time e.g. part-time full-time split (Nov. 2012) • Supply Side Report for Tourism for 2010: update of regular report on tourism output and employment with an accompanying Short Story on aspects of tourism employment (Jan 2013) • Regional Value of tourism report: drawing on TSA results and presenting GVA data for regions and sub-regions. With accompanying short story highlighting regional differences (March 2013)

  8. Looking Forward • Focus of the TIU will still be on the tourism economy – output, employment and value added….but • More emphasis on presentation and communication of the data • Use of the most up-to-date data series • Focus on the local scale and feeding data into the DIS • New areas of research to explore, e.g. indirect impacts of tourism, nowcasting techniques, and tourism productivity

  9. Thank you for your attention! Sean White sean.white@ons.gov.uk 01633 455687

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