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Winning With

The best Unix operating system in the world !. Winning With. And you’re going to know where to get more information to help succeed with the sale of HP-UX 11i to the target customers. Objectives.

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Winning With

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  1. The best Unix operating system in the world ! Winning With

  2. And you’re going to know where to get more information to help succeed with the sale of HP-UX 11i to the target customers. Objectives You’re going to be able to explain to your customer why hp-ux is the best Unix OS in the world... You’re going to be able to categorize the the target customers and the approach to selling HP-UX 11i to them.

  3. 10 Tons Carly Duane Mark Hudson Ram Appalaraju Scott Who am I Ram Appalaraju Mike WardleyHP-UX 11i Marketing Manager408 Tn: 447 1169408 621 6031

  4. Software will become more important to you…It already is to the corporation… So let’s talk about softwareLet’s talk about hp-ux and what it can do for your quota... PA-RISC Revenue loss due to cost of IPF boxes IPF(IA-64) IA-32 Software IPF starts to go mainstream today The world is changing - “Why do I care…” Per Server Revenue $

  5. Time Allocated: 30 Minutes, Slide Count Allocated: 20 Slides • - Best Enterprise OS • - IPF Story • - Roadmap • - Platform of Choice • - Competitive Positioning

  6. hp-ux market leadership Because it is very profitable for HP #2 in the market and has a track record in the mission critical enterprise second to none Is strategic for HP • Over 1.7 million units active • Comprehensive AOII functionality • Comprehensive middleware and EAI support • Over 50,000 mission critical installations with over 8 years of proven expertise • Over 13,000 resource and workload management licenses with over 8 years of proven expertise • Sizable component of HP’s overall R&D budget • Over 2500 software engineers focused on developing HP-UX functionality • AOII attributes • Major development facilities in: • Cupertino, CA • Fort Collins, CO • Richardson, TX • Bangalore, India hp-ux investment profile

  7. Key differentiators for hp-ux scalability up to 64 cpus single system ha dynamic kernel tuning ol* pci i/o iCOD utility computing manageability hard partitions VxVM volume management virtual partitions security intrusion detection buffer overflow - ipfilter linux affinity networking performance ipv4, ipv6, mobile ipv4/ipv6 operating environments ease of installation and administration For PA-RISC The best os for the new enterprise The best OS for the new enterprise over 27,600 copies shipped

  8. no. 1 service provider in the U.S. no. 1 software – database no. 1 retail no. 1 online retail no. 1 home improvement no. 1 internet networking no. 1 cable operator in the U.S. no. 3 consumer foods no. 3 automotive no. 6 financial services Powers the leaders But hey !! don’t believe me take a look at the list for yourself!!! Pick the top companies in the world, who are they depending on... It’s hp and hp-ux Nope ! - IBM - Sun Dope !

  9. Over 1100 ISVs have recompiled for a 20% performance improvement Compatibility mode ISVs Native mode ISVs We have over 16,000 ISV applications certified ISV success story Binary compatibility with 11.0 is the secret of our of success hp-ux 11i Want to know what operating system has more ISVs certified on it than Solaris 8...

  10. Application Operation ModeNative CompatibilityHP 1170 ~16,000Sun ~1400 ~14,000IBM ~250 Not published 4.3 AIX5L Gartner Commercial ISV Support Profile Size of Application Portfolio as of 7/01

  11. So let’s talk about some features and functions of hp-ux 11iLet’s talk details... Delivering exceptional scalability Delivering near linear scalability Look at the nice performance improvement Hey, does that line look linear to you ?

  12. Less failures Reduction of Unplanned Downtime Reduction of Planned Downtime • Hardened hp-ux kernel • Online fault recovery • ECC Memory on critical data paths • Robust online and offline diagnostics • Fast, selective memory dump • Dynamic deconfiguration of failed hardware elements • Fast system boot time • Automatic response center notification Reduction of Disruptive Failures • Online device firmware update • Online hardware add/replace • Online patch installation • iCOD support • N+1 fans • N+1 power • UPS • Memory scrubbing/page • Deallocation of CPU and Memory • Memory. chip sparing technology • Internal LAN card failover Single System High Availability Less maintenance more uptime Why do customers want SSHA…. 1. Reduce unplanned down time 2. Reduce planned down time 3. Eliminate disruptive failures more uptime Faster reboots hp-ux 11i does it all more uptime

  13. PRM with psets resource partitions within an OS image Virtual Partitions within a node Hard Partitions with multiple nodes Hard Partitions within a node Virtual Partitions within a hard partition or server PRM (Process resource Manager) Virtual partitions HP hyperplex Virtual partitions nPartitions • complete software isolation • CPU granularity • multiple OS images • improved server util. • multiple environments • hardware isolation per cell • complete software isolation • cell granularity • multiple OS images • complete hardware and software isolation • node granularity • multiple OS images • dynamic resource allocation • share (%) granularity • 1 OS image • complete software isolation • CPU granularity • multiple OS images • improved server utilization • multiple environments HPplatform of choicepositioning Partitioning HP-UX partitioning component are all integrated They have been designed to complement each other to provide greater flexibility.

  14. Base product free! Dept. BApp 1 Dept. BApp 1 HP-UX Rev Y HP-UX Rev Y Dept. BApp 2 Dept. BApp 1 Dept. BApp 2 HP-UX Rev Z HP-UX Rev Y HP-UX Rev Z Dept. BApp 3 Dept. BApp 1 Dept. BApp 2 HP-UX Rev Y HP-UX Rev Y HP-UX Rev Z Dept. AApp 1 Dept. AApp 1 Dept.AApp 1 Dept. AApp 1 Dept. AApp 1 HP-UX Rev X HP-UX Rev X HP-UX Rev X HP-UX Rev X HP-UX Rev X increased system utilization • upto 90% since additional partitions can utilize unused resources. • partitioning a single physical server or hard partition into multiple virtual partitions for rp5400 (L), rp7400 / N class and Superdome increased flexibility • multiple independent instances of HP-UX • dynamic CPU migration across virtual partitions increased isolation • application (including name space) isolation across virtual partitions • OS (kernel) isolation • individual reconfiguration and reboot HP-UX Virtual Partitions(vPars) multiple applications on the same server with software and resource isolation

  15. Dept. BApp 1 Dept. BApp 1 Dynamic adjustment of resources by migration of CPUs between vpars when required HP-UX Rev Y HP-UX Rev Y Dept. BApp 1 Dept. BApp 2 Dept. BApp 1 Dept. BApp 2 HP-UX Rev Y HP-UX Rev Z HP-UX Rev Z HP-UX Rev Y Business need defines the relative priority and response time for the various applications Dept. BApp 2 Dept. BApp 2 Dept. BApp 1 HP-UX Rev Z HP-UX Rev Z HP-UX Rev Y Dynamic feedback from vpars regarding load and response times Dept. AApp 1 Dept. AApp 1 Dept. AApp 1 Dept.AApp 1 Dept. AApp 1 Dept. AApp 1 HP-UX Rev X HP-UX Rev X HP-UX Rev X HP-UX Rev X HP-UX Rev X HP-UX Rev X HP-UX vPars and WLM integration WLM WLM Rules Sets

  16. Discrete Application Servers Dynamic adjustment of resources by migration of CPUs between vpars when required App 6 App 6 App 2 App 5 App 1 App 1 App 3 App 4 App 3 App 5 App 4 App 2 HP-UX Rev X HP-UX Rev T HP-UX Rev A HP-UX Rev Z HP-UX Rev Z HP-UX Rev A HP-UX Rev Z HP-UX Rev A HP-UX Rev A HP-UX Rev X HP-UX Rev Z HP-UX Rev T WLM Product MCSG Backup Server WLM Rules Sets Business need defines the relative priority and response time for the various applications Low priority task Dept. AApp 1 Low priority task HP-UX Rev X HP-UX Rev X HP-UX Rev X HP-UX vPars, WLM and MCSG Note: The MCSG Backup Server could be deployed using “utility pricing to further reduce cost

  17. Virtual Partitions (vPars) – Status and Schedules • rp5470 (L) and rp7400 / N Class • SR: 11/16/2001 • Superdome then rp8400 (Keystone) • Q2 CY’2002 • EAP: 2/2002 Want to know more ? - Talk to Laurie Robell Tn: 447 0865

  18. 1st Virtual Partitions (vPars) Competitive Position • Solaris 8 does not support dynamic re-configuration • Targeted Q2 ’02 • 100,000 line patch to Solaris 8 • Quite likely to be in Solaris 9 • OS upgrade for Serengeti systems within 9 months!!! • Minimum granularity 2 or 4 CPUs - system dependent • Neither Solaris 8 or AIX 5.1L have vPars-like capability • Granular, flexible, Dynamic, mission critical, secure • AIX 5L LPARs • No hard partition solution • No CPU migration or re-configuration • Not clear if HACMP will be supported in LPARs • Primarily positioning Linux in LPARs

  19. and HP-UX 11i protects against all applicable top ten threats • “Stands out for including real-time host-based intrusion detection with highest possible rating in all other network security categories” • DHBrown, March 2001 And Sun is the biggest defendant... Most Secure Commercial OE Ten most exploited internet security flaws: www.sans.org/topten.htm Cyber Crime: Is an international security threat “ I am more afraid of Sun Solaris than any other terrorist weapon”. Shawn Henny, Special Agent - FBI at SANS 2001. Security advantage

  20. Real Time Host IDS IDS/9000 IPSec with IKE IPsec /9000 Host Firewall IPfilter /9000 Standard Per Binary Flexible Buffer Override Overflow Protection iPlanet Directory Server Included The most secure UNIX operating environment

  21. 10 Tons - hp-ux 11.0 source code - hp-ux 11.0 binary code - PA- RISC on IPF both source and binary - Linux source code - Linux binary code Compatibility Story HP-UX 11i offers the most compatibility in term of “previous releases” and “other OS”... Compatibility - OK, we got - backwards right !!

  22. strong commitment for binary compatibility binary compatibility Linux- compatible APIs available supports Open Source tools/ GPL standards source compatibility scanner tool to identify issues prior to porting Linux affinity PA-RISC and IPF

  23. Develop for linux and deploy on any deployment platform via a recompile... Develop and compile on HP-UX 11i for pa-risc deploy on HP-UX 11i for ipf Develop and compile on Linux for ipf deploy on HP-UX 11i for ipf Develop on Linux deploy on Linux Develop on IBM, deploy on IBM, Develop on Sun, deploy on Sun Develop on HP, deploy on HP Source Code Compatible development Platforms Linux SunOS IBM AIX HP-UX 11i HP-UX 11i Linux (ia-32) (pa-risc) (ipf) (ipf) deployment Platforms Linux SunOS IBM AIX HP-UX 11i HP-UX 11i Linux (ia-32) (pa-risc) (ipf) (ipf) Binary Code Compatible

  24. HP DNS 8.1.2 twice the performance of Sun’s offering… • NFS/TCP for WAN connectivity • Optimized NFS 3.0 Performance • Fastest Gigabit Ethernet • Auto-port aggregation for performance and high availability • Dynamic DNS • SCSI on TCP for storage Networking scope and performance • Wireless communication based on • - IPv4/IPv4 mobile • - IPv6 and IPv6 mobile(Q102) • Support for Nokia Activ Wireless Server • Backward compatible dual stack implementation • Secure and authenticated end-to-end transactions • Secure networking with IPSEC, includes IKE support hp-ux 11i IP Networking: - Any device - Any place - Any where - Any time Near link speed performance !

  25. 1st 1st 2nd 2nd 3rd 3rd 4th 4th 5th 5th 1998 1999 2000 2001 1998 1999 2000 2001 1998 1999 2000 2001 1998 1999 2000 2001 DHBrown OS Ranking

  26. HP is 3.2X better Quality advantage Based on First 7 months of shipmentsHP has 1/3 the defects & 1/2 the patches When compared to Solaris 8

  27. 11i customers report quality6X better than 11.00 after 10 months The Best Quality HP-UX Version Ever... Typical defect rates

  28. 10 Tons The only UNIX operating system for IPF For IPF Released May ‘01 Consistent OS functionality across both architectures: pa-risc and ipf If you want IPF... Proven reliability, more functionality, predictability, future proof Second release due early ‘02 It’s got to be... Broad range of developer- friendly functionality

  29. 1. Binary compatible with PA-RISC 2. Developer support Native compilers for C, C++, Fortran For IPF 3. Linux Affinity Linux API support Linux ABI support 4. Java Virtual Machine Support Version 1.3 5. Performance and Scalability - supporting 16-cpu today - architected to scale to 64-cpus 6. Comprehensive manageability - Servicecontrol - OpenView enterprise management - Veritas on-line JFS and VxVM - support for hard partitions in rx9600 (16-cpu) system 10 good reasons to offer your customer hp-ux 11i on the IPF platform... • 7. Security • - 128-bit RSA encryption, • optimized for performance • - built-in SSL acceleration at no extra cost • - IPSec support for VPNs Not withstanding Sun or IBM don’t offer IPF 8. 2 TB file system support 9. Single system HA - dynamic kernel tunables 10. Broad range of networking options with near link speed throughput

  30. Roadmap

  31. hp-ux releases timelines for PA-RISC and IPF releases timelines 1999 2001 2003 2005 2007 hp-ux 11i version 2 hp-ux 11i version 3 hp-ux 11i version 4 hp-ux 11i version 1.6 Now Shipping PA-RISC ONLY hp-ux 11i version 1.5 IPF ONLY PA-RISC and IPF hp-ux 11i hp-ux 11.0 One major release every 18 – 24 months

  32. 2H’05 • hp-ux 11i v3 • Dynamic Always On • Self Tuning, Self Healing • OEM NonStop Q2’03 11i v3 Self-tuning Self-healing None-stop • hp-ux 11i v 2 • HPUX Always On for the Internet • Enterprise IA & PA. • Dynamic Systems [self tuning, self healing] 11i v2 Hardware independent Q3’02 A market first for HP! HP-UX for IPF • hp-ux 11i v1.6 • Mission Critical • IA-64 • 1st to market McKinley • Mission Critical stacks • HP ISUs • McKinley Platforms 11i v1.6 Mission critical, ISV friendly Q2’01 Hardware independent Mission Critical and ISV friendly A market first for HP! HP-UX for IPF the new model - easy to use, backward compatible Self-tuning Self-healing Non-stop • hp-ux 11i v1.5 • 11i on IA-64 • 1st to market • Technical stacks • Encryp. performance • PA binary support • Itanium Platforms 11i v1.5 A market first, hp-ux for IPF Q4’00 • 11i on PA • Scalability • High Availability • Quality • ISV ramp (over 1000) • SuperDome 11i v1 Easy to use backward compatible releases versions and highlights Evolutionary Software Model Quarterly Collective SW/HW enablement Releases

  33. hp single server product line: Committed roadmap, planned transition, proven OS compatibility future past appliances hp servers on itanium processor family netservers hp 9000 hp-9000

  34. hp-ux 11i Base hp-ux 11i Enterprise hp-ux 11i Mission Critical Operating Environments Are the single largest innovation to hp-ux in the last 10 years hp-ux 11iOperating Environmentsare integrated delivery vehicles for the hp-ux operating system and its associated system software i.e. Operating Environment

  35. delivering values HP-UX 11i Mission Critical Operating Environment HP-UX 11i Enterprise Operating Environment • mc/serviceguard • hp-ux workload • manager • serviceguard • NFS toolkit • Enterprise • Cluster • Management • (ECM) toolkit • Robust • integrated offering • ease of mgmt. • installation • upgrades • support • global media • no codewords • simplified license • management HP-UX 11i Operating Environment (Base/Internet) • online JFS 3.3 • mirror disk/UX • process resource • manager (PRM) • glance plus • openview • performance • agent • single-system • event and • availability • management • Event monitoring • services (EMS) HA • monitors • system • configuration • repository • software • distributor/ux • netscape • LAPD server • pam keberos • ems framework • netscape • communicator • hp-ux os • network drivers • web qos peak • hp apache ws • ignite/ux • java RTE • java JDK • java JPI • cifs client • cifs server • service control • manager Operating Environments Operating Environments are: pre-integrated and tested so customers can deploy them out of the box or use them to build a more integrated and reliable golden image Every year customers spend million of dollars testing and integrating various software products into something they can deploy - a golden image - they need a general purpose solution - they need an enterprise solution - and they need a mission critical solution. HP responded by developing HP-UX 11i Operating Environments

  36. 3 8 5 # of CDs Time to install 63 minutes 2.4 hours 3.1 hours 7 12 11 Steps to install Installation integration Application integration Codeword bypass # of environments offered 5 1 1 Single support offering Not all OEs are the same, not all OEs give -...fast deployment with minimum of fuss... Note: Data based on ETesting study Note: HP delivers three enterprise OEs and two technical OEs

  37. Time Allocated: 10 Minutes, Slide Count Allocated: 5 Slides Pricing Models • - Tier - PPL • - iCOD - Utility

  38. User-Based Tier-Based Processor-Based Server $ Server Server Server $$ Users CPUs Server $ $$$ $$$ $ $$ $$$ • Price increases as the number of users increases • Price increases as the size of the server increases • Price increases as the number of processors increases definition of licensing models

  39. per-processor licensing benefits • Customers pay for exactly what they use • Takes software licensing to a higher level of granularity • Simple to manage software assets in a rapidly changing environment • Lower entry cost for systems, pay for what you need, upgrade later - more competitive • Encourages upgrading later, instead of over-spec’ing the initial system

  40. CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU Superdome partitions and PPL licensing The customer would need: - for partition 1 - 4xOE Base - for partition 2 - 4xOE Enterprise - for partition 3 - 4xOE Enterprise - for partition 4 - 4xOE Mission Critical • Each partition has its own: • Processors • RAM • I/O • Operating system image • Each partition runs an operating environment • Operating environments can be easily mixed and matched in a superdome complex The customer would need to purchase: • 4 OE Base zero cost • 8 OE Enterprise • $6777 x 8 = $54,216 • 4 OE Mission Critical • $11884 x 4 = $47,536 Total Software $101,752 OE Base Partition 1 4 CPUs OE Enterprise Partition 2 4 CPUs Partition 3 4 CPUs OE Enterprise Partition 4 4 CPUs OE Mission Critical Note: If the customer reconfigures the server to use more than 8 OE enterprise or 4 OE Mission Critical, additional licenses must be purchased. Note : The above prices do not include any discounts

  41. CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU CPU General PPL licensing Each server would need the following - 4 OE Base zero cost 8 OE Enterprise • $6777 x 8 = $54,216 Typical Config:65% x 6777 x 4 = $9,487 16 OE Enterprise • $11884 x 16 = $190,144 Typical Config:65% x 11884 x 7 = $29,115 OE Base 4 CPUs OE Enterprise 8 CPUs OE Mission Critical 16 CPUs Note : The above prices do not include any discounts

  42. iCOD and Utility iCOD: Most of HP’s larger system come fully populated in terms of CPUs, no matter what the customer has bought. iCOD allows customers to instantly purchase “additional CPU capacity” by enabling these iCOD CPUs. Customer that have variable work loads have to “spec” their systems to cope with the “maximum” work load expected. Utility is a facility that allows customers “obtain and use a server” where their usage of the server “metered”. The more of the server they use the more they pay. Utility:

  43. Time Allocated: 5 Minutes, Slide Count Allocated: 3 Slides Information Resources • - Tools • - Geography based • - Division Based

  44. Tools…. HP-UX Index Page ESP keyword: hpuxindex All of the HP-UX Collateral set is contained on the ESP index page detailed above. If it’s collateral produced by HP-UX product marketing, this is where you’ll find it…. So what does it look like….

  45. Tools…. HP-UX Server Competitive Page ESP keyword: hpcompetition The best place to obtain up to date competitive information regarding hp-ux or specific information on how to compete with our competitors offering can be obtained from the “competitive”web site at: http://esp.mayfield.hp.com:2000/nav24/ext/esycomp/esycomp/index.htm

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