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Winning Five

Winning Five. -Market place research on selected company -Interview Preparation. BMW GROUP KOREA. Winning Five Members. KyungHee University Major – Business & Administration. “Jun” Yong-Woo Jeon 전용우 “ Travis” Sang-Woo Suh 서상우 “ Two” Jin-Ho Park 박진호 “ Chris” Sung-Min Kim 김성민. 2.

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Winning Five

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  1. Winning Five -Market place research on selected company -Interview Preparation BMW GROUP KOREA

  2. Winning Five Members • KyungHee University • Major – Business & Administration • “Jun” Yong-Woo Jeon 전용우 • “Travis” Sang-Woo Suh 서상우 • “Two” Jin-Ho Park 박진호 • “Chris” Sung-Min Kim 김성민 2

  3. Agenda 1. BMW GROUP KOREA 2. THE INTERVIEW 3. PROBLEMS & SOLUTIONS 4. CONCLUSION 5. Q & A 3

  4. BMW Korea • Establishment – July, 1995 • Representative Director • Hyo-Joon, Kim • Number of Employees – 100 • Contents of Business • Invested by the BMW Corporation, BMW models were imported and sold to the local subsidiary • Development of domestic dealers and managing business structure • Managing; marketing, advertising, business, consumer service • Business training, equipment, technology Supply accessories 4

  5. Development of Imported Car Segment % compared to Domestic markets 0.6, 0.8, 0.7, 0.4, 0.3 0.4, 0.7, 1.3, 1.9, 2.6 5

  6. BMW sales 6700 6

  7. Market share in plus segment (2002) Total: 12,453 units BMW: 5101 units 7

  8. Market share in plus segment (2003) Total: 15,292 units BMW: 5635 units 8

  9. BMW Korea – Josef Reiter • Born in Austria • Marketing and Planning Department of BMW Group (1992) • Started his career at BMW in Austria Josef Reiter was scouted and made his place as a senior director of BMW Korea in 12 years • Vice president in the European Union Chamber of Commerce in Korea (EUCCK) Automotive committee Always be orientated to a vision and focusing on results while at work Having a business mind and knowledge, it’s important to have the abilities to manage human resources 9

  10. Process of Contact Send the question before the interview Interview Contact number & e-mail BMW Korea List of companies EUCCK 10

  11. E-mail Contact Thank You for lending us time to listen to a Leader. The Question here we prepared are selected from the book “The Guru Guide: The Best Ideas of the Top management Thinkers.” And the last two questions are from discussions in our team about BMW Group Korea. Thank you again for your consideration and we hope to see you on next Monday. If you have any questions, please call 016-9212-2316;backmind@yahoo.com “Travis” Sang-Woo Suh. 11

  12. Questions • About Leadership • What are the characteristics that make for a successful Leader today? Have these characteristics changed in the last 10 years? • What are your most important principles for leadership and inspiring people? Do these principles change during different positions of your business career? • What specifically do you look for in hiring or promoting people? Has this changed over time? • Business Questions • What are the BMW Korea's most significant challenges over the next three years? What keeps you awake at night worrying? What are you doing about it? • As the executive director of BMW Korea, what have been the most impressive events for the company and for you? What were the most important obstacles to overcome? 12

  13. Questions Marketing Questions • Before this interview we had enjoyed watching the ‘Short Film’ made by BMW in the internet. About the ‘Short Film’ strategy in Korea, how can it be compared to the one made in the BMW Group? As it was planned to target a whole new age group, what do you think of the results? 1. There was recent news about the shortage of the car ‘MINI’ in Korea. As heard as it is a global problem, news said that customers are canceling their orders because of the long delays. How do you view this problem and how is BMW Group Korea responding? Sales Questions 13

  14. Problems & Solutions 1. Selecting Company • Companies refuse English Spoken interview • Top 400 international companies • interested in ★Solution: • Make an easily understandable Guild Line 2. Choosing Questions • Little knowledge about the company • Limited questions ★Solution: • Research on the company before choosing the questions. • Choosing just 5~6 questions for the interview and extra questions incase of extra time 14

  15. Problems & Solutions 3. Setting Schedule for the Interview Before the mock interview ★Solution: • Planned our own mock interviews. 4. Collecting Company Information • Problems finding information about “Imported Automobile Sales” ★Solution: • Found it 15

  16. Conclusion APRIL 11th 16

  17. Epilogue – Q&A＊ • Thank you for showing interest. • Any Questions? 질문 있으세요? Travis, Two, Jun, Chris

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