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UNIQUE SELLING POINTS FOR MAPCU-MQA HIGHER EDUCATION FAIR 2010

UNIQUE SELLING POINTS FOR MAPCU-MQA HIGHER EDUCATION FAIR 2010. Date: 23 rd – 24 th January 2010 Time: 12.00pm – 6.00pm Venue: Mid-Valley Exhibition Centre (MVEC) Free Admission. MAPCU-MQA HIGHER EDUCATION FAIR 2010. Jointly organised by:

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UNIQUE SELLING POINTS FOR MAPCU-MQA HIGHER EDUCATION FAIR 2010

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  1. UNIQUE SELLING POINTS FOR MAPCU-MQA HIGHER EDUCATION FAIR 2010 Date:23rd – 24th January 2010 Time:12.00pm – 6.00pm Venue:Mid-Valley Exhibition Centre (MVEC) Free Admission

  2. MAPCU-MQA HIGHER EDUCATION FAIR 2010 Jointly organised by: MAPCU– Malaysian Association of Private Colleges & Universities An association of the premier private colleges and universities in Malaysia Represented by 65 members Over 75% of students in private higher institutions study in MAPCU institutions and MQA – Malaysian Qualifications Agency Co-organiser of the Fair Quality assurance body of the government Accreditate courses of study in both private and public higher institutions of learning

  3. Objectives: Make Fair affordable to all –service to members and non-members Not purely profit-oriented but to provide a platform to promote the quality MAPCU stands for Branding MAPCUinstitutions Save money on Education Fairs

  4. Cost of Participation For non-members – ¤ RM 4,000 for bare space ¤ RM 4,300 for shell scheme For members – ¤ RM 3,500 for bare space ¤ RM 3,800 for shell scheme

  5. Support for MAPCU’s Fair MQA– NAME synonymous with quality MOHE – Ministry of Higher Education The Sun– Official Media StudyMalaysia.com –publisher of Education Directory & Official On-line Partner LinkZ Event – Event Management Top Names in the Education Industry participating

  6. Organising Committee Steering Committee consisting of the Marketing Personnel from major institutional members who are experienced, knowledgeable, with the right kind of marketing expertise Understand market demands Knows the requirements of participating members and the needs of students Possess the expertise to attract students and parents to the fair

  7. Advertising & Promotions – Part 1 Radio Advertising – Jan 2010 AMP Radio Networks – HitzFM, My FM Advertisements – in Dec 2009 & 2 weeks prior to Fair The SUN Sin Chew Jit Poh The STAR NST and Etc 1-Page Brochure (pertaining the fair) insertion into The STAR & The SUN one week before the fair. Fair Directory, Email Blast and announcements in websites by StudyMalaysia.com

  8. Billboards in strategic locations around KLang Valley and major roads (Jan 2010) Junction of LDP/ TTDI Junction of Jln. Sultan Ismail/ Jln. Ampang On LDP, in front of the church In front of Angkasapuri (PJ Bound) Near exit of Kerinchi Link (KL Bound) Banners at strategic road junctions (Jan 2010) Postersto be located all over Klang Valley & in high schools. (Dec 2009 & Jan 2010) Road buntings at major highways (Jan 2010). Personalised approach – SMS and Email Blastto databases of SPM(Form 5) 2009 batch around Klang Valley in Dec 09 & Jan 2010. Career talksby experts in industry (at the fair). Advertising & Promotions – Part 2

  9. THANK YOU

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