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Selling Points “We believe that Tailspin Toysshould be able to increase sales revenue by 10% each year (valued at $10M potential revenue or $3.2M in profits annually) through the ability of channel partners to automatically place their own (repeat) orders online, based on implementing Contoso’s e-commerce solution with a 3-year investment of approximately $1M.” • Assumptions Being Made: • Based on measured results of other clients, typically a 10% revenue increase occurs after implementing our e-commerce solution. • One-time investment for this size organization is typically $750K with an annual on-going investment of $75K. • Research on Tailspin Toy’s gross profit margin (32%). • Research on Tailspin Toy’s annual revenue ($100M).