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Why The Fries T aste G ood. By: Jamie & Anna. John Richard Simplot. America’s great potato baron Eighth grade drop out Became potato farmer Potato industry started 1920’s Perfected new method for drying potatoes Principal suppliers of military food during WWII
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Why The Fries Taste Good By: Jamie & Anna
John Richard Simplot • America’s great potato baron • Eighth grade drop out • Became potato farmer • Potato industry started 1920’s • Perfected new method for drying potatoes • Principal suppliers of military food during WWII • Largest dehydrating plant in the world
Golden Age of Food Processing Sales of kitchen appliances soared after WWII Frozen orange juice, frozen TV dinners, Jell-O, Jet Puffed marshmallows, Miracle Whip
French Fries • Simplot started selling in 1953 • Disappointing sales, due to taste • Improved by restaurant chains • 1960 Americans yearly ate • 81 lbs fresh potatoes • 4 lbs frozen french fries • Today Americans yearly eat • 49 lbs fresh potatoes • 30lbs frozen french fries (90% fast food)
Farmers • $1.50 spent on fries at fast food restaurant $0.02 goes to the farmer • Idaho’s potato farmer face enormous pressure • “The only thing I can really control,” one farmer told me, “is what time I get out of bed in the morning.” • In 25 years Idaho lost ½ of its potato farmers
The Taste • McDonald’s fries unique taste from mixture 7% cottonseed oil 93% beef tallow • More saturated beef fat per ounce than a McDonald’s hamburger • Switch to pure vegetable oil in 1990 created a taste challenge
In The Lab The perfume industry makes the taste of foods Most widely used color additives Make from desiccated bodies of female Dactlyopiuscoccus Costa (small insect)
Video • http://www.youtube.com/watch?v=cRZ2D_TAXDY&safe=active