Digital Television (DTV) Transition Update

1. Digital Television (DTV) Transition Update May 14, 2009

2. DTV Transition Referrals From Broadcasters to FCC • The FCC expects broadcasters to refer calls to the FCC Call Center when a caller asks questions about anything other than their ability to receive the broadcaster’s station(s), such as: • Converter Box Coupons • Transition Statistics • Information About DTV • Installing a Converter Box • How to Buy a DTV • The FCC will refer calls about reception issues back to local stations

3. DTV Transition FCC Call Center • FCC Call Center Agents will troubleshoot incoming viewer calls, exhausting all relevant FCC resources to issues like: • Channel Scanning and re-scanning • Check Connections • Antenna Selection & Adjustments • If these do not fix the problem, agents are instructed to offer to refer callers to the station whose signal is not being received • Second, if a caller specifically asks for a station’s contact information, the Agent will provide the contact phone number that is available in CDBS (as entered by the Broadcaster)

4. Digital Television (DTV) Transition Update May 14, 2009

5. DTV Transition DTV.GOV • Re-launched last month • General DTV info • Special focus on: • Walk-In Centers • Phone Support • Other (Face-to-Face Assistance) • In-Home Assistance, and • Events

6. DTV Transition DTV.GOV Consumer Information & Self-Help • Get Help Locally provides consumers with the ability to search by zip code for local assistance with their DTV issues • Local DTV Resources • DTV Reception Maps • Map of All DTV Stations • DTV Stations With Changes in Coverage • Need Help?shows the user all available resources on a interactive map • Get it Solvedprovides a highly interactive troubleshooting tool and answers to popular questions • Interactive Troubleshooting Guide • Top FAQs • Helpful for answering viewer phone questions

7. DTV Transition DTV.GOV • Get Informed:What is going on locally or nationally and how to contact stakeholders • Interactive News • Events • DTV Call Centers • DTV Transition Statistics • Transition Partners • Broadcast Support • FCC Contacts • Get Involved:Ways to become involved either through community or school events or contract opportunities

8. DTV Transition DTV.GOV: Call Center Resource • The FCC Call Center Agents (both internal and external) use the DTV.gov website to trouble-shoot callers’ problems or to find local events or community assistance. • Broadcaster Contact Info • Manufacturer Contact Info • Coupon Program • Retailer Contact Info • Events • Install Converter Boxes • Fix Reception Problems • Get Help Locally

9. DTV Transition DTV.GOV: Broadcaster Resource • From the DTV Transition Statistics page, Broadcasters can use the dropdown menu to Research and View a multitude of Transition Statistics: • Percentage of Digital Transitions • Population • Household Information • Demographics • Call Volume Distribution Statistics • Call Type • -Which you can filter by both • DMA and time period Converter Box Coupon Statistics

10. DTV Transition DTV Outreach • Special new web site for the voluntary reporting of detailed information regarding opportunities for face-to-face DTV education • https://dtvsupport.fcc.gov/broadcaster-s Once you have accessed the DTV Outreach site, login with your Username(FRN) and Password • Your Username and Password is from the FCC CORES System • The Hometab shows all Events and Efforts you have previously submitted, if any • The New sub tab displays Events and Efforts awaiting review • The Approved sub tab displays FCC-approved Events and Efforts The Rejected sub tab shows FCC-rejected Events and Efforts • The Duplicate sub tab shows Events and Efforts that have been entered more than once for the same Event or Effort.

11. DTV Transition DTV Outreach • The Search tab allows you to search through current and past Outreach records • Click on the down arrow to select a service type • To narrow search results the user can enter in the Service Consumer ID Fill out the Type(s) and Topic(s) on the and/or the Submitted Date • The New Service tab allows you to create a new Consumer Outreach Effort (on-going) or Consumer Outreach Event (one-time) • Outreach Effort: Please submit a separate entry for each type of outreach • If your Event Organizer doesn’t appear, check other • This information will be provided in dtv.gov and provided by call center agents • Enter a number consumers can contact you for information • Fill out the location name where the service is being provided • Complete remaining data entry and click “SUBMIT”

12. Digital Television (DTV) Transition Update May 14, 2009

13. DTV Transition Regulatory Checklist • Publicizing Help Walk-in Centers • Stations input information into DTV.gov and monitor web site to see what official walk-in centers have been established in markets • Information needs to be integrated into daily help center notifications • Can be crawls or spots within 10 days (4/10 Public Notice) • Common sense on timing to benefit consumers

14. DTV “Hot Spot” DMAs DMA Hot Zones

15. DTV Transition Regulatory Checklist • Publicizing Early Shut Off Times • Stations must notify viewers if they plan to end analog service before 11:59:59 p.m. on final day of service • Notification through their required PSAs, crawls, and other on-air consumer education • Also required to be part of 30-minute program—for all stations in the market (can be done with a graphic)

16. DTV Transition Regulatory Checklist • Coordinating Shut-off Times • Stations going “early” on June 12 • Make sure to coordinate transition time with local MVPDs (particularly an off-the-air time) • For more information, visit www.mstv.org • Program Guide questions, email David Donovan, ddonovan@mstv.org

17. DTV Transition Regulatory Checklist • Have a Call Center Plan • Stations should anticipate staffing levels to handle viewer calls • Particularly with transition outside of normal business hours • Train staff using www.dtv.gov • NAB answers guide: www.dtvanswers.com/quickanswers

18. DTV Transition Regulatory Checklist • “Nightlight” Stations – Sign Up! • Public Notice provides updated list of eligible stations • Strongly encourage those stations that are eligible to voluntarily sign up • June 13 – July 12 • CC: ddonovan@mstv.org if participating

19. DTV Transition Nationwide Analog Shut-off Test • Thursday, May 21 • 7:25-7:30 a.m., 12:25-12:30 p.m., and 6:25-6:30 p.m. local time • Approximately 2-5 minutes • Checklist, sample slate, and looped test video available to download at www.dtvanswers.com/shutofftest • Contact state broadcast association to let them know if station is participating

20. Digital Television (DTV) Transition Update May 14, 2009

21. DTV Transition DTV Spots: Best Rotations • Antenna, Re-scan spots are required by FCC • New “How To” spot may meet your specific requirements on both issues • Ask your station counsel – esp. if your station is switching VHF/UHF bands • End of campaign: Rotation of countdown, re-scanning, How-To

22. DTV Transition NAB Online Survey • Stations will receive calls from viewers, June 11-15 • FCC will send callers to local station numbers • Information critical to address media, FCC inquiries in aftermath of transition • NAB will tally results online • Stations submit information on www.nab.org

23. DTV Transition Media Relations • Ensure broadcasters get proper credit for transition • $1.1 billion commitment in airtime, multiple marketing platforms, community outreach • Get broadcasters on same message • Appoint a spokesperson in your DMA to handle media inquiries • Use NAB talking points – will distribute in coming weekly update • Coordinate with state associations

24. DTV Transition Analog “Nightlight” • Approx. 8 minute informational video to run post-June 12 • Available to download at www.dtvanswers.com/nightlight • Discusses re-scanning, antennas, hooking up converter box • Open captioned • Must alternate with Spanish version

25. Digital Television (DTV) Transition Update May 14, 2009