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Skål International's Future Committee Agenda: Strengthening Membership and National Presence

This agenda outlines the goals and recommendations of the Skål International Future Committee to address the decline in membership and lack of national standing. It includes strategies such as creating unique awards, conducting focus groups, leveraging networking, promoting diversity, twinning clubs, and establishing liaisons with sister organizations.

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Skål International's Future Committee Agenda: Strengthening Membership and National Presence

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  1. FUTURES COMMITTEE Welcome

  2. FUTURES COMMITTEE Agenda • Introductions • Setting the Stage • Review of Work To Date • Situational Analysis • Action Plan • SWOT • Survey • NGO Meetings • Current Affiliations • Mission Statement Review • Prioritize Strengths, Weaknesses, Opportunities, Threats • Affiliations With NGOs Exercise • 10 Recommendations To SKAL International USA Board • Other Business

  3. FUTURES COMMITTEE Review of Work To Date Situation Analysis: Skal International in the U.S. is at a critical point in its history. Membership has been on a steady decline and no new clubs have been activated in a decade or more. This matter has been exacerbated by strife among the national leadership. There is little or no awareness of what Skal represents, no relevance to attract net new members and no standing among national tourism related organizations.

  4. FUTURES COMMITTEE Review of Work To Date NGO Meetings 26 Domestic and 20 international chapters. Young professional society of 350. ASTA Global Convention, ASTA Destination Expo. 4,100 CVB professionals from nearly 600 destinations in approximately 15 countries. Trusted resource for educators, administrators, parents, and travel professionals in student and youth travel. Members are committed to providing student and youth travelers with safe, rich, and rewarding travel experiences.

  5. FUTURES COMMITTEE Review of Work To Date NGO Meetings The leading association for professionals serving customers traveling to, from and within North America. 700 buyer members in 500 destinations and 1,100 tour suppliers The singular voice representing every segment of the hotel industry including major chains, independent hotels, management companies, REIT’s, bed and breakfasts, industry partners and more. 50 affiliate state chapters. Serves a thriving industry with a membership of motorcoachoperators, tour operators, tourism-related organizations, and products and service suppliers. 1,000 buyers and 2,800 suppliers

  6. FUTURES COMMITTEE Setting The Stage NGO Meetings The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $2.1 trillion in economic output and supports 15.1 million American jobs. Project: Time Off is U.S. Travel’s initiative to prove the value of time off for personal well-being, professional success, business performance, and economic expansion. The Discover America Partnership (DAP) is a diverse coalition of industries and associations whose work depends on safe and efficient inbound international travel.

  7. FUTURES COMMITTEE Recommendations Richer Rule: What can Skål do for your business? What can Skål do for your career?

  8. FUTURES COMMITTEE Recommendations • Develop a unique national award to annually recognize an industry person for a yet to be determined accomplishment(s) in line with the Skål movement. Naming the award after Mark Twain was discussed by the committee with the intent of bringing additional prestige to the award and awareness to Skål. Consider another such prize with similar prestige to the travel professional under between the age of 35 and 40, which would include individual clubs nominating top young tourism professionals at the local level whom the local clubs can recognize and bring into Young Skal. • Objective: Place Skål in the US on a national stage and in the conversation with other national governing organizations.

  9. FUTURES COMMITTEE Recommendations • Conduct at least 4 formal focus groups of targeted non-Skål members at other national tourism organizations during their respective national conventions, starting at ABA and NTA. • Objective: Gather real-time intelligence from select prospective members of reasons why they are not members and what would interest them in joining.

  10. FUTURES COMMITTEE Recommendations • Acknowledging that one of Skål’s important attributes is networking across industry segments form a Special Task Force that is charged with leveraging the networking aspect of Skål. • Objective: Claim what is uniquely Skål with what rates high on reasons for joining organizations across the board, recognizing the horizontal networking potential through Skal.

  11. FUTURES COMMITTEE Recommendations • Consider an initiative to focus on the diversity of Skål. • Objective: Acknowledge the lack of diversity and grow membership in that segment.

  12. FUTURES COMMITTEE Recommendations • Consider a process to “twin” larger clubs with smaller clubs to leverage combined strengths. • Objective: Larger club to serve as a model for smaller clubs and share success.

  13. FUTURES COMMITTEE Recommendations • Establish direct liaisons with selected sister national governing organizations (NGO), through existing Skal members who are members within those organizations, through an Advisory Council of the respective Executive Directors. • Objective: Build credibility by association.

  14. FUTURES COMMITTEE Recommendations • Formalize MOUs with selected national governing organizations that memorializes the respective mutual benefits. • Objective: Build credibility and relevancy.

  15. FUTURES COMMITTEE Recommendations • Leverage the Affiliate Partners Skål International has established. • Objective: Build credibility.

  16. FUTURES COMMITTEE Recommendations • Consider formally adopting a derivative of Skål Scholars, based on the Skal Washington program. • Objective: Establishes more loyal long term commitment for young members.

  17. FUTURES COMMITTEE Recommendations • Develop a specific strategy to take advantage of Active Individual Membership. • Objective: Build membership.

  18. FUTURES COMMITTEE Recommendations • Formally adopt the Mission Statement proposed by the Futures Committee. • Objective: Provides direction and meaning. Mission Statement Across all sectors of tourism, provide maximum networking opportunities, career development, and business growth through leadership and friendship while supporting a responsible travel industry.

  19. FUTURES COMMITTEE Members Brett Bares, Airboat Adventures Bob Burke, Egroup Communications Paul Dhadda, Roseville Travel James Enright, Helms Briscoe Dick Haymaker, Consultant Keith Hyatt, Air & Marine Travel Service Bill McGarry, Retired Tom Moulton, Pima County Abraham Pizam, Rosen College Jim Reist, Embassy Suites Austin Central Stephen Richer, Richer Advisors Denis Smith,SkalCanada Scott Tripoli Grand Hotel Marriott Deirdra Speight, Doubletree Hotel Memphis Tom White, EolaTravel Nathen Waldschmidt, On DemandLimousine Stefanie Zambelli, Bahama Breeze Island Grille Ex-Officio John Mavros, Preferred Hotel Management Holly Powers, Powers Travel & Event Management Burcin Turkkan, USEH Inc.

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