1 / 38

Mastering B2B Social Media

Mastering B2B Social Media. I’m Brian Halligan . Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @ KippBodnar. I’m Brian Halligan . Nice to meet you. I’m Jeff Cohen. Nice to meet you. @ JeffreyLCohen. I’m Brian Halligan . Nice to meet you.

rose-jordan
Download Presentation

Mastering B2B Social Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mastering B2B Social Media

  2. I’m Brian Halligan. Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @KippBodnar

  3. I’m Brian Halligan. Nice to meet you. I’m Jeff Cohen. Nice to meet you. @JeffreyLCohen

  4. I’m Brian Halligan. Nice to meet you. We wrote The B2B Social Media Book. amzn.to/b2bsm2

  5. #SXB2BSM

  6. We’re dorks.

  7. We’ve got a a Problem.

  8. 73%of CEOs • don’t believe marketers drive revenue. 91 FournaiseMarketing Group: bit.ly/peNScq

  9. Your opportunity, to shine.

  10. Leads fix the problem.

  11. LEADS ARE A PROXY FORSALES.

  12. “ Your goal shouldn't be to buy leads. Your goal should be to buy customers. ” Tweet This! #SXB2BSM @KippBodnar

  13. How Social Media Leads Happen 1 Landing Page Form Lead Tweet Like Blog Post CTA Landing Page Product Page CTA Landing Page +1

  14. 3 MUST-HAVES FOR SOCIAL MEDIA LEAD GENERATION:

  15. Get people to connect with you. 1 • Get people to share your stuff. 2 • Place calls-to-action everywhere. 3

  16. “ Prospects don’t want to hear about your products. They want solutions to their problems. ” Tweet This! #SXB2BSM @JeffreyLCohen

  17. 60%of the sales cycle is over – before a buyer talks to your salesperson. 91 CORPORATE EXECUTIVE BOARD: bit.ly/zub2I7

  18. People to People

  19. Follow. Friend. Connect. With People.

  20. BITLY, 9/2011 The shelf life of a social media link is 3 hours.

  21. THE Links to company blog posts 10-4-1 Links to third-party articles Link to a company landing page RULE

  22. “ Publishing and sharing content online is the single biggest lever to increase lead generation. ” Tweet This! #SXB2BSM @JeffreyLCohen

  23. Get people to share your stuff.

  24. Closed Millions In Sales From Online Leads ROI – 2800%!

  25. “ Maximize content discovery by producing awesome content and reducing the friction around sharing it. ” Tweet This! #SXB2BSM @KippBodnar

  26. Place CTAs Everywhere.

  27. Embed Tweets

  28. Get people to connect with you. 1 • Get people to share your stuff. 2 • Place calls-to-action everywhere. 3

  29. Prove the CEO Wrong

  30. You’re the Star

  31. THANK YOU

  32. I’m Brian Halligan. Nice to meet you. We wrote The B2B Social Media Book. amzn.to/b2bsm2

More Related