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2012 RISC Marketing Initiatives

2012 RISC Marketing Initiatives. Jessie Lin DRAFT02 Jan, 2012. 2012 Objectives. Visibility Increase Visibility largely increased in following targeted regions (according to the priority) ACN AEU ANA. 2012 RISC Goal. Develop the new RISC solution. Enlarge the RISC business.

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2012 RISC Marketing Initiatives

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  1. 2012 RISC Marketing Initiatives Jessie Lin DRAFT02 Jan, 2012

  2. 2012 Objectives • Visibility Increase • Visibility largely increased in following targeted regions (according to the priority) • ACN • AEU • ANA

  3. 2012 RISC Goal Develop the new RISC solution Enlarge the RISC business System DMS ARM Cortex-A8 SBC ARM Cortex-A9 SOM Support PDs for RISC product development ARK … Ubiq Portable ITM

  4. Advantech RISC Biz Circle RISC Board Development Industrial RISC Solution Development AM/DM5x 10000DMIPS i.MX 61 i.MX 7 10000DMIPS 5000 upDMIPS OMAP35 i.MX53 1200DMIPS 2000DMIPS ODM Project Market Feedback Service Market Demand RISC System Integration

  5. Product Strategy • Cortex-A9 Multicore • System Product • RISC Display Solutions : RDS Series Product • RISC Box PC : RBC Series Products Fully link to all RBUs for RISC solutions planning & developments. • RTX & 3.5 SBC

  6. RISC Product Roadmap AM/DM5x 10000+DMIPS i.MX 6x i.MX 7 Up to 12000DMIPS 10000+DMIPS OMAP35 i.MX53 1200DMIPS 2000DMIPS

  7. Marketing Key Initiatives • Join consortium for RTX form factor • Two Marketing approach • DMS biz model • Design-in Biz (RISC COM) : Fully aligned with Emb’Core Marketing/Regional Sales Force • Devices & Solutions (RISC SBC & system) : Fully aligned with Embedded Systems Sector Marketing/Regional Sales Force • Marketing with Emb’Core, IAG & SAG • Emb’Core : Advantech Industrial Cloud Services - Industrial Cloud Built-in (iManager, SUSIAccess, Cloud Builder) • IAG & SAG : Vertical product applications • Co-Marketing with Ecosystem partners • Freescale (major) & TI for co-launch and co-marketing

  8. RISC VM Strategy Cloud Computing (targeting “device” Portable Device RISC Box PC (RBC Series) Industrial / HMI RISC Open Frame Solutions (RDS Series) Industrial Control

  9. DMS : RISC Platform IP • Design-in : RISC COM • Product Launch packages • Event • Vertical Marketing Pack • Join Embedded Technology consortium (ETC) for RTX promotion • Quarterly RISC Tech Workshop • Brand Product : • RISC SBC & System Account Coverage Model Target Key Accounts Key Account/ VAR/ System Integrator Internal PD xxx

  10. 2012 New Products

  11. 2012 Marketing Calendar (Q1)

  12. Events Worldwide (I) Trade Fair/Exhibition

  13. Appendix

  14. RISC Focused Regions

  15. White Paper & Application Story - ready Q1 • Plan to generate at least 6 articles in 2012. • Application story coverage : • UbiQ • TREK • Medical • UNO • Tablet/portable • TPC/PPC • Signage

  16. Q1 RTX Branding • Advantech launches RTX Brand Promotion • TBD

  17. RISC Biz Model (AEU) • Brand Product Biz – • Open to all Europe regions RISC SBC business and suggest starting from RSB-4210 (Freescale i.MX53 3.5” SBC) • RISC COM business still go by Project based support before the local support from ready. (Target: Before 2012 Q2) • RISC Display Solutions • RISC Box PC • DMS Biz – • Still by project based to review the opportunity and support.

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