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New Platforms New Skill sets New Job Roles Teresa Richards linkedin/in/teresarichards79

New Platforms New Skill sets New Job Roles Teresa Richards www.linkedin.com/in/teresarichards79. New Platforms. Location Based Services. Q&A platforms. Video Content. Location Based Services. How can these be used in B2B?. Intel - Tradeshows Provides data Creates leads

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New Platforms New Skill sets New Job Roles Teresa Richards linkedin/in/teresarichards79

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  1. New PlatformsNew Skill setsNew Job RolesTeresa Richardswww.linkedin.com/in/teresarichards79

  2. New Platforms Location Based Services Q&A platforms Video Content

  3. Location Based Services

  4. How can these be used in B2B? • Intel - Tradeshows • Provides data • Creates leads • Offer vouchers/exclusive insights • Interact with attendees

  5. Real time Sales • Regus – Outsourcing • locate the nearest Regus centre on the go using GPS, including filtering by facilities, locate it on a map and get turn-by-turn directions. • augmented reality feature overlays locations and distances of offices over a real-time view from the camera.

  6. Q & A platforms * Estimated by Techcrunch Dec 2010

  7. Benefits of Question platforms for B2B • Research • Thought leader positioning • Lead Gen • Crowd Sourcing

  8. Which platform is best? • What is the most important skill to have to run successful social media for a brand? • 9 responses from LinkedIn Answers • 1 response from Aardvark • 0 responses from Quora

  9. Other new platforms Video content

  10. New Skills • Good Communicator Business knowledge Technology Savvy

  11. Good Communicator • Good listener • Passionate and enthusiastic • High emotional intelligence • Skilled writer • Quick Thinking

  12. Business knowledge • Understand Org. vision and strategy • Industry knowledge • Experience • Connected • Authoritative

  13. Technology Savvy • Experience • Curiosity • Early adopter • Analytical

  14. New Job Roles Head of Social Media • Content Curator community manager Social Media Manager Online Media Manager Brand Evangelist Brand Advocate Community Producer Head of Interactions Head of Online Community

  15. Who’s responsible?

  16. Resource Requirements External Gatekeeper: Monitors and develops the strategy. Assigns and coordinates actions. writer External team Produces content. Analyses results and monitors all social media channels. External Manager Topic Expert Internal Experts Approves content. Provides ‘expert’ level content. Analyst Topic Expert Internal Manager Admin Internal Gatekeeper: Monitors and develops the strategy. Assigns and coordinates actions.

  17. Final thought…

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