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Asian Vegetable Marketing Survey Results: NC Specialty Crops Program

Asian Vegetable Marketing Survey Results: NC Specialty Crops Program. Mark Seitz Commercial Horticulture & Marketing Area Agent. NC Specialty Crops Program. Objective Assist NC farmers with the development of alternative crops via marketing and production research.

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Asian Vegetable Marketing Survey Results: NC Specialty Crops Program

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  1. Asian Vegetable Marketing Survey Results:NC Specialty Crops Program Mark Seitz Commercial Horticulture & Marketing Area Agent

  2. NC Specialty Crops Program • Objective • Assist NC farmers with the development of alternative crops via marketing and production research

  3. Asian Vegetable Production & Marketing Project • Conduct marketing surveys at local farmers markets to gauge customer knowledge of and interest in different types of Asian vegetables • Develop production guidelines for eastern NC for a variety of Asian vegetables

  4. Asian Vegetable Production & Marketing Project • Collect information about local and organic produce • Marketing opportunities / information for farmers

  5. Cooperator • Parker Farms, Pollocksville, NC • Kenneth & Michelle Parker

  6. Marketing Results • Methodology: • Surveys: • New Bern and Onslow County Farmers Markets • 52 collected • Self-addressed, pre-stamped post cards • 200 handed out • 57 returned = 28.5%

  7. Marketing Results • Male (20) = 26% • Female (58) = 74% • Age Breakdown 18-33 34-50 51-67 67+ 18% (14) 24% (19) 42% (33) 15% (12)

  8. Zip Code

  9. Education High Some Assoc. College Graduate School College Degree Graduate Degree 10% 36% 8% 30% 16%

  10. # Visits to Farmers/Roadside Market Each Month

  11. How Likely Are You to Buy New/Unique Vegetables/Products at the Farmers Market?

  12. Have You Ever Purchased Asian Vegetable Varieties Before? • Yes 73% • No 24% • No Answer/Never Heard of Them 3%

  13. Would You Buy Asian Vegetables if Recipe Cards Were Available? • Yes 89% • No 11%

  14. On a Scale of 1-10, How Likely Are You to Tell A Friend About this Market? • 1 = Never • 5 = Neutral • 10 = I Tell Everyone About This Market • __________________________________________________ • 90% scored 7 or higher • 77% = 9, 10 • 10% neutral

  15. Local Produce • Would You Pay More for Local Produce? • 94% Yes, 6% No • If so, how much more • 0%-3% = 21% • 4%-6% = 45% • 7%-12% = 29% • >13% = 5%

  16. Organic Produce • Would You Pay More for Local Produce? • 74% Yes, 26% No • If so, how much more • 0%-3% = 6% • 4%-6% = 48% • 7%-12% = 24% • >13% = 21%

  17. Survey Questionnaire

  18. Survey Card

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