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Getting the message about the ROP out thanks to social media

Discover how the Lodzkie Region utilized social media to effectively communicate and promote their Regional Operational Programme (ROP). Learn about the Facebook contest, "Project Lodzkie", featuring fun tasks and stunning visuals. Join in and connect with the target audience.

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Getting the message about the ROP out thanks to social media

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  1. Getting the message about the ROP out thanks to social media 22 May 2014 r, Prague

  2. Album „Project Lodzkie” Website of the programme www.rpo.lodzkie.pl Social media Getting the massage about the ROP of the Lodzkie Region out

  3. Social Media Facebook contest „Project Lodzkie” • Funpage of the Lodzkie Region • 10 editions – each Wednesday between 26 February – 30 April 2014 r. • 10 pictures – to make it vivid different tasks • Each time one winner – first person giving the correct answer

  4. Summary • Successfull • Reaching specific target groups • Easy to realise • Little time consuming • Relatively cheap • Can be used to promote other activities

  5. Thank you for attention!Dorota Milskae-mail: dorota.milska@lodzkie.pl

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