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Engaging The Next Generation of Climbers. Thomson Ling & Penny Riordan. Flickr: michael pollak. The Format. Focus: Prevention. Flickr: .Luc. The power of social media. Facts: 1.15 billion users on Facebook 50 million Facebook pages 36 average number of posts a month per Facebook page
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Engaging The Next Generation of Climbers Thomson Ling & Penny Riordan Flickr: michaelpollak
Focus:Prevention Flickr: .Luc.
The power of social media • Facts: • 1.15 billion users on Facebook • 50 million Facebook pages • 36 average number of posts a month per Facebook page • 500 million users on Twitter • 200 million regular users on Twitter
Jason Sneakit and the Missing Signs Flickr: liquene
Topics of Concern • Trespassing • Large group impacts • Etiquette • Tick marks • Dogs • Music Flickr: liquene
Strategies for Education • Maintain a list of crags with info • Link to list on facebook/blog • Create a document about climbing etiquette • Engage your audience via teachable moments Flickr: liquene
Curating information from other sources to help educate your audience
Sarah Dropadeuce Flickr: Jim Bahn
Topics of Concern • Human waste • Trash • Closures (Active & Where to research) • Wildlife • Gear stashing • Wilderness camping • Leave No Trace Principles Flickr: Jim Bahn
Strategies for Education • How much will your audience know ahead of time? • Post about seasonal closures • Maintain a list of LNT principles online • Have LNT workshops at an adopt-a-crag event Flickr: Jim Bahn
Allen & Project Runaway Source: Thomson Ling
Topics of Concern • Development safety/knowledge • Erosion issues • Land manager/owner research • Landscaping & plant degradation • Fixed draws Source: Thomson Ling
Strategies for Education • Use development of crags as an educational moment. • Share your knowledge of: • Working with landowners • Trail Maintenance Source: Thomson Ling
Membership vs. Social Media Reach American Alpine Club: 10,000 members Number of Facebook fans: 26,000 Access Fund: 10,000 members Number of Facebook fans: 24,000 Earth Treks Climbing Centers: 5,000 Facebook fans Mid Atlantic Climbers: 478 Facebook fans