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CleanPoint is a concept that focuses on understanding and meeting the needs of users who have different requirements when it comes to cleaning. By providing powerful and effective cleaning products for those who view cleanliness as a functional necessity, as well as easily accessible and convenient cleaning solutions for individuals who prioritize cleanliness as a lifestyle choice, CleanPoint aims to eliminate intense grime, soap scum, dirt, calcium, and lime deposits. The goal is to offer safe and visually appealing cleaning options that cater to the diverse needs and preferences of different users.
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PHASE Point of View
WHAT IS A POINT OF VIEW? point of view insights & empathy prototypes understanding Opportunities Exploration Development Implementation of Needs of Concepts of Solutions (inspiration) (experimentation) (validation)
user people for whom “clean” is a functional necessity need to eliminate intense grime, soap scum, dirt, calcium, and lime deposits insight cleaners must be “powerful” to be effective: rubber gloves = really clean user people for whom “clean” is a lifestyle choice need to clean “on the fly” with easily accessible “top of counter” products insight most cleaners are unsafe, and as unsightly as the dirt they are replacing WHY DO YOU NEED A POINT OF VIEW?
HOW DO YOU FIND A POINT OF VIEW? • use synthesis • the composition or combination of parts or elements so as to form a whole • the combining of often diverse conceptions into a coherent whole
User + Need + Insight Problem statement
Point of view User + Need + Insight Problem statement
Your point of view will: • Provide focus. • Allow you to determine relevancy of competing ideas. • Inspire your team. • Empower colleagues to make decisions independently in parallel. • Fuel brainstorms. • Capture the hearts and minds of people you meet. • Save you from the impossible task of developing concepts that are all things to all people. • Be something you revisit and reformulate as you learn by doing.
HOW DO YOU FIND A POINT OF VIEW? • design thinking requires unusual tools for synthesis • collaboration • using visual and physical “group scale” artifacts • a prototyping attitude & a bias toward action • working without a solution in mind (look for good problems to solve)
three activities to develop a point of view • understand the morning pitstop experience and deepen empathy for the users • reveal unmet needs • frame the problem you’d like to solve morning pitstop personal ads selfless, overworked dad seeks stolen moments of personal time when no one depends on him… need professional introvert seeks patient, warm, irresistible invitation into the day… deeper needs deepest needs deepest needs HOW DO YOU FIND A POINT OF VIEW?
user need insight morning pitstop personal ads user selfless, overworked dad seeks stolen moments of personal time when no one depends on him… professional introvert seeks patient, warm, irresistible invitation into the day… insight need DIAGRAM OF A POV
POV for M-Maji (reconstructed) • Overburdened mother in Kibera concerned for her family’s wellbeing wants to find daily source of water reliably and without extreme effort, even in shortages.
TIPS: • Focus on the stories that keep you up at night • If you’re stuck, extract a POV from your favorite idea. Then go further. • Use empathetic language • Go for meaning TRAPS: • Don’t design for everyone • Don’t confuse solutions for needs • Don’t try to include all your insights • Don’t be afraid to choose a POV “before you’re ready”
POV Exercises for April 13 • Build an empathy map for an area that you are interested in developing [10] • Create 3 POV statements, interestingly different [30] • Present them to another group [10 each way] • Select one to explore [2] • Use one of the “flaring” techniques (see handout) to reformulate [10] • Present to class [25] – 2 minutes plus 2 discussion
