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Jordon Frye Korbin Clark Dan Kilcullen Scott Emmons

Jordon Frye Korbin Clark Dan Kilcullen Scott Emmons. Frost, Robert. Mountain Interval. New York: Henry Holt and Company, 1920; Bartleby.com, 1999. January 7, 2013. Two roads diverged in a wood, and I- I took the one less traveled by, And that has made all the difference. The Scenario.

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Jordon Frye Korbin Clark Dan Kilcullen Scott Emmons

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  1. Jordon Frye Korbin Clark Dan Kilcullen Scott Emmons

  2. Frost, Robert. Mountain Interval. New York: Henry Holt and Company, 1920; Bartleby.com, 1999. January 7, 2013. Two roads diverged in a wood, and I- I took the one less traveled by, And that has made all the difference.

  3. The Scenario Smith Sporting Goods Wishes to operate for 5 more years

  4. The Problem • Current inventory is haphazard • Marketing is unfocused • Buyer power • Have better prices • More options

  5. The Solution The Problem • Current inventory is haphazard • Marketing is unfocused • Buyer power • Have better prices • More options

  6. The Solution Mr. Smith must Specialize Find his niche Higher profit margins Focus marketing to Demographics

  7. Market Research Industry Sectors MARKETLINE

  8. Location

  9. Location

  10. Demographics “Adrenaline Junkies” “Outdoor Enthusiasts” The Young Almost half of all households single men/women Government of Mammoth Lakes, CA Factsheet

  11. Demographics Seek bonding -Enjoyable, safe, outdoor experience The Family 2.8 million tourists / year, average party size 4.1 Government of Mammoth Lakes, CA Factsheet

  12. Our Proposal

  13. Winter Apparel Summer Apparel • High quality • Jackets • Snow Pants • Boots • Shirts • Skis • Ski Accessories • Snowboards • Snowboard Accessories • High Quality • Lightweight Jackets • Heat gear clothing • Skateboards

  14. Grand Opening

  15. Local Celebrity Grand Opening Contest/Giveaway Food/Music Press Release

  16. Marketing Strategies • Billboard • 4,000+ DEC (Daily Effective Circulation Viewers per day) • Ads in tourism magazines • Internet Advertising

  17. Community Feel • Hot Chocolate • Lounge with couches and TV’s

  18. Logo Gear • Will sell promotional t-shirts and bandanas with logo • “Walking Billboards” “The Wall” will feature customer-submitted pictures with bandana

  19. Social Media

  20. SWOT Analysis

  21. Financial Analysis Cont.

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