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Michael Kavusak Mara Womer Erica Keith Wesley Jernigan

Michael Kavusak Mara Womer Erica Keith Wesley Jernigan. Grove City College. See it from the other side . The Goal. Make people see Glass as a tool, not a gadget. The Target . The Medical Industry. Our Reason. The Industry demands Technology and Innovation. Specifically…. EMR’s.

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Michael Kavusak Mara Womer Erica Keith Wesley Jernigan

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  1. Michael Kavusak Mara Womer Erica Keith Wesley Jernigan Grove City College See it from the other side.

  2. The Goal Make people see Glass as a tool, not a gadget

  3. The Target The Medical Industry

  4. Our Reason The Industry demands Technology and Innovation

  5. Specifically… EMR’s

  6. What’s an EMR? The systematic collection of electronic health information

  7. The Short Create awareness and generate demand

  8. The Long Market Penetration and Sales

  9. Demand Generation

  10. Consumer Overview

  11. The Website Linked with Social Media

  12. Owned Facebook Twitter Youtube

  13. Paid Display Ads Sponsored Articles

  14. Tracking Social Bakers Top 200 Brands on Twitter in 2 years

  15. Medical Industry Overview

  16. Owned Content Marketing and Social Media

  17. Paid Sponsored Content on Medical blogs and Journals

  18. From Consumers and Medical Professionals Earned

  19. EMR Overview Sales Force and PPC

  20. Tracking Google Analytics and Sales 20% Market Penetration within Two Years

  21. Budget Overview Medical- 50% Consumer- 35% EMR’s- 15%

  22. Medical 55% Paid, 35% Owned, 10% Customer Service

  23. Consumers 45% Paid 35% Owned 20% Customer Service

  24. EMR’s 55% Sales 35% PPC 10% Customer Service

  25. Personnel Paid Search Team SEO Team Social Media Team Video Production Sales Force Display Ad Development Content Development Customer Service

  26. Conclusion The Professional Standard

  27. The Horizon B2B Expansion And Integration

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