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Critical Analysis of Advertising Strategy for Increased Customer Acquisition

This analysis evaluates the effectiveness of current advertising mediums - newspapers, radio, mailers, and Yellow Pages ads - focusing on quality, frequency, and impact on customer acquisition. Recommendations for improvement are provided based on the findings.

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Critical Analysis of Advertising Strategy for Increased Customer Acquisition

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Presentation Transcript

  1. ADVERTISING ANALYSIS Student Name Good 4 U

  2. Introduction • Is our current advertsing plan working? • Discuss and analyze each medium

  3. Topics of Discussion • Quality • Frequency • Effectiveness

  4. Newspaper Ads • Dynamic, timely, good placement • Ad appears every Wednesday in Food section • Delivers 28% of customers

  5. Radio Ads • Upbeat and humorus • Spots run daily during morning drive time • Delivers 10% of customers

  6. Mailers • Colorful and appealing postcards and coupons • Mailer sent six times a year • Delivers 12% of customers

  7. Yellow Pages Ads • Attractive display, prominent placement • Ad appears in all metro editions • Delivers 6% of customers

  8. What This Means • Add a strong statement that summarizes how you feel or think about this topic • Summarize key points you want your audience to remember

  9. Next Steps • Analyze effectiveness vs. cost • Make recommendations

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