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Competitive PR and Advertising Analysis

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Competitive PR and Advertising Analysis

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  1. Competitive PR and Advertising Analysis Who is best leveraging Public Relations to save money on Ad spending?Organizations Ad / PR Ratio Ad Spend Equivalent Ad Value Total Ad Value AnalysisOur Company 12% $7,000 $58,500 $65,500 Very good job using PR to save moneyCompetitor 1 625% $25,000 $4,000 $29,000 Spending a lot on advertising currentlyCompetitor 2 233% $7,000 $3,000 $10,000 Good ratio, but limited activity Our Ad Spend/PR Ratio Competitor 1 Ad Spend/PR Competitor 2 Ad Spend/PR Ratio Ratio $7,000 $4,000 $3,000 $7,000 $25,000 $58,500 Ad Spend Equivalent Ad Value Ad Spend Equivalent Ad Value Ad Spend Equivalent Ad Value

  2. Competitive PR and Advertising AnalysisOur Company Equivalent AdDate Media Source Page Size Ad/Article Topic Journalist Ad/PR Sentiment Cost for Ad Value24/Jan/12 Online Magazine 54 1/5 Page Key Success Factors Jim Smith PR Positive $3,50019/Mar/12 Feature Story 12 3 Pages Saving Money for Spring Paul Peters PR Neutral $10,00015/Feb/12 Trade Journal 33 1/4 Page Product Advantages Ad Advertisement $5,00024/Feb/12 National News Television N/A 30 Seconds CEO Salary Cuts Nancy Ng PR Positive $45,0007/Apr/12 Trade Conference Sponsor N/A Signage Integration with Platform Ad Advertisement $2,000 Advertising Spend Equivalent Ad ValueOur Company - Total Ad Spend and Equivalent Ad Value from PR $7,000 $58,500 Competitive PR and Advertising AnalysisOur Company Equivalent AdDate Media Source Page Size Ad/Article Topic Journalist Ad/PR Sentiment Cost for Ad Value24/Jan/12 Online Magazine 54 1/5 Page Key Success Factors Jim Smith PR Positive $3,50019/Mar/12 Feature Story 12 3 Pages Saving Money for Spring Paul Peters PR Neutral $10,00015/Feb/12 Trade Journal 33 1/4 Page Product Advantages Ad Advertisement $5,00024/Feb/12 National News Television N/A 30 Seconds CEO Salary Cuts Nancy Ng PR Positive $45,0007/Apr/12 Trade Conference Sponsor N/A Signage Integration with Platform Ad Advertisement $2,000 Advertising Spend Equivalent Ad ValueOur Company - Total Ad Spend and Equivalent Ad Value from PR $7,000 $58,500

  3. Competitive PR and Advertising AnalysisCompetitor 1 Equivalent AdDate Media Source Page Size Ad/Article Topic Journalist Ad/PR Sentiment Cost for Ad Value24/Jan/12 Banner Ad on Website 54 1/8 Page New Technology Ad Advertisement $6,00019/Mar/12 Interview with VP 45 1 Page ROI Jane Brown PR Positive $4,00015/Feb/12 Industry Magazine 7 1/4 Page Solutions Ad Advertisement $5,00024/Feb/12 Trade Journal 16 Full Page New Product Ad Advertisement $12,0007/Apr/12 Industry Magazine 34 1/3 Page Promotion Ad Advertisement $2,000 Advertising Spend Equivalent Ad ValueCompetitor 1 - Total Ad Spend and Equivalent Ad Value from PR $25,000 $4,000 Competitive PR and Advertising AnalysisCompetitor 1 Equivalent AdDate Media Source Page Size Ad/Article Topic Journalist Ad/PR Sentiment Cost for Ad Value24/Jan/12 Banner Ad on Website 54 1/8 Page New Technology Ad Advertisement $6,00019/Mar/12 Interview with VP 45 1 Page ROI Jane Brown PR Positive $4,00015/Feb/12 Industry Magazine 7 1/4 Page Solutions Ad Advertisement $5,00024/Feb/12 Trade Journal 16 Full Page New Product Ad Advertisement $12,0007/Apr/12 Industry Magazine 34 1/3 Page Promotion Ad Advertisement $2,000 Advertising Spend Equivalent Ad ValueCompetitor 1 - Total Ad Spend and Equivalent Ad Value from PR $25,000 $4,000

  4. Competitive PR and Advertising AnalysisCompetitor 2 Equivalent AdDate Media Source Page Size Ad/Article Topic Journalist Ad/PR Sentiment Cost for Ad Value15/Feb/12 Industry Newsletter 1 1/8 Page Free Trial Ad Advertisement $5,00024/Feb/12 Trade Magazine 23 1/3 Page New Regulations Tony Lang PR Positive $3,0007/Apr/12 Whitepaper Website N/A 1/16 Page Case Study Ad Advertisement $2,000 Advertising Spend Equivalent Ad ValueCompetitor 2 - Total Ad Spend and Equivalent Ad Value from PR $7,000 $3,000 Competitive PR and Advertising AnalysisCompetitor 2 Equivalent AdDate Media Source Page Size Ad/Article Topic Journalist Ad/PR Sentiment Cost for Ad Value15/Feb/12 Industry Newsletter 1 1/8 Page Free Trial Ad Advertisement $5,00024/Feb/12 Trade Magazine 23 1/3 Page New Regulations Tony Lang PR Positive $3,0007/Apr/12 Whitepaper Website N/A 1/16 Page Case Study Ad Advertisement $2,000 Advertising Spend Equivalent Ad ValueCompetitor 2 - Total Ad Spend and Equivalent Ad Value from PR $7,000 $3,000

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