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"Cities of Tomorrow: visions and models„ Brussels 26. 10. 2010. BRNO CITY STRATEGY. Marie ZEZULKOVA CITY STRATEGY OFFICE zezulkova.marie@brno.cz. BRNO BASIC FACTS. I ndustrial and business centre of South Moravia Home of the most important trade fair centre (BVV)
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"Cities of Tomorrow: visions and models„ Brussels 26. 10. 2010 BRNO CITY STRATEGY Marie ZEZULKOVA CITY STRATEGY OFFICE zezulkova.marie@brno.cz
BRNO BASIC FACTS Industrial and business centre of South Moravia Home of the most important trade fair centre (BVV) Population 370 000(520000 in the Metropolitan Area) Political capital of the “South Moravia” Region Important infrastructure hub (railway, highway, air) City with a strong historical tradition Dynamic and modern city of science and research Important university centre (86 000 university students) National headquarters for the justice system 250 000 job opportunities with relatively low unemployment (8,6 %) Diversified economic structure (72% in Services)
KEY PERIODS IN BRNO´S ECONOMY Future is coming… ‘‘Austrian Manchester,, Science and Research, Innovation, Biotechnology, IT, Engineering, Knowledge economy Modern Brno Industry, IT, Trade Fair Engineering and textile industry
CONCEPTION OF THE BRNO CITY STRATEGY VISION VISION Vision - the city of Brno in 2020 These priorities lead to the (strategic) vision P I L L A R P I L L A R P I L L A R Image and commu-nication Local economicdevelop-ment Quality of life (withenviron-ment) Research, develop-ment,innovations and education Transport and technical infrastruc-ture Base of modern city PRIORITIES
INTEGRATED APPROACH ICRC STRATEGIC PROJECTS ICRC University Campus CEITEC Creative centre Science museum Europoint Brno INTEGRATED DEVELOPMENT PLAN SYNERGY EUROPOINT BRNO CREATIVE CENTRE UNIVERSITY CAMPUS
STRATEGIC VISION FOR THE DEVELOPMENT OF THE BRNO METROPOLITAN AREA Brno City Strategy is limited by the administrative borders of the city
CHALLENGES FOR THE FUTURE OUR GOAL: We want to be among the top fifty innovative regions in Europe in 2015 OUR TOOL: Regional Innovation Strategy OUR ASSETS: University centre R&D facilities Qualified labor force Transport accessibility Industrial tradition Vicinity to Vienna Outsourcing centre (BPO & BSS) Highly developed tertiary sector Favorable geographical location Attractive natural surroundings Traditional business fairs hub
THANK YOU FOR YOUR ATTENTION! www.brno.cz strategie@brno.cz