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Digital Media Products

Digital Media Products. PRESTITIAL / INTERSTITIAL ADS Sales Support Presentation. 4/21/2010. Debra Cotton. Overview. Description: The Prestitial “prior to” or Interstitial “in between” ad is a large, dramatic high-impact ad that appears between web site pages during user navigation.

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Digital Media Products

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  1. Digital Media Products PRESTITIAL / INTERSTITIAL ADS Sales Support Presentation 4/21/2010 Debra Cotton

  2. Overview • Description: The Prestitial “prior to” or Interstitial “in between” ad is a large, dramatic high-impact ad that appears between web site pages during user navigation. • Product Manager: Deb Cotton • Production: Jim Kirkland • Product Status: Available on all Platform websites

  3. Value Proposition This product offers a very strong branding opportunity to our targeted audience, our Prestitial / Interstitial ad is a premium placement on our industry leading web sites. Unlike a standard display ad, the Prestitial / Interstitial ad is an “ad experience” ensuring that web site visitors must view your customer’s ad once a day for the duration of the campaign.

  4. Features & Benefits • Features • High visibility ad unit designed to maximize impact with its audience • Allows for ultimate creativity to communicate customer’s message • Large interactive rich media ad unit • Largest exclusive on-site ad unit • Animated and eye-catching • Benefits • Exclusive “forced to view” ad content served each X (X = day, week, month) to every unique web site visitor entering via the predetermined page, e.g., Home page, Topic Center • Increased brand awareness and recall. Interstitial ads, displayed during a transition from one web page to the next, boost key brand metrics by an average of 194%

  5. Package • OSOM name: Welcome Page or Interstitial • Fulfillment: • The ad creative is added via OpenAd Stream (OAS) by Ad Production • What the customer gets: • Increased brand awareness and recognition • Exclusive 800x600 “full-page” ad played to every or select users upon entry to the web site • Reporting • All tracking and reporting is provided by OAS • Reports are generated monthly by Sales Support • Sales Support will include Sample of Ad, Advertiser Name, Campaign ID, Ad Impressions and Click-thru Rate, Start/Stop Dates, and Frequency Cap in the monthly Advertiser report

  6. Pricing • A premium sponsorship, the rate should be comparable the rate for your top leaderboard • Example pricing from one web site is $2,000 Gross monthly • See your Brand’s rate card OR • Contact your Sales Rep or Brenda Shelton

  7. Prestitial Ad on the Website • Premium position, ad is presented before the predetermined web site page • User has the option to “Skip this Ad”, taking him directly to the desired page Prestitial Ad Home Page

  8. Creative Requirements • Ad Dimensions: 800x600 • Max file size: 80k • Animation: 3 loops maximum; 30 seconds animation maximum • Format: .gif, .jpeg, .Flash, etc. • Video: Must be included in I/O • Third-party servers: Accepted

  9. Case Study • Awaiting results from campaigns executed on Fire Engineering and PowerGenWorldwide

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