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China – Land of Opportunity The Opportunities And The Challenges. Jessica Zhang, China Business Adv isor China-Britain Business Council Tuesday 15 July 2014 – Liverpool IFB. Add text here. In 2011, China overtook Japan to become the second biggest economy in the world.

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  1. China – Land of Opportunity The Opportunities And The Challenges Jessica Zhang, China Business Advisor China-Britain Business Council Tuesday 15 July 2014 – Liverpool IFB Add text here

  2. In 2011, China overtook Japan to become the second biggest economy in the world. The Chinese economy is projected to overtake the US economy by 2020 to become the world’s largest economy. Shanghai 2010

  3. UK - China Visible Trade(not inc Hong Kong and Taiwan) • Bilateral trade • reached nearly £40bn • China is the UK’s 7th • largest export market • In 2012 UK exports to • China grew nearly 13% • Increasing investment in • both directions Source: FCO

  4. HEILONGJIANG XINJIANG JILIN GANSU NEI MENGU (INNER MONGOLIA) LIAONING BEIJING TIANJIN NINGXIA QINGHAI HEBEI SHANXI SHANDONG XIZANG (TIBET) SHAANXI HENAN JIANGSU SICHUAN ANHUI HUBEI SHANGHAI CHONGQING ZHEJIANG HUNAN JIANGXI Population (millions) by province GUIZHOU FUJIAN YUNNAN 60-100 GUANGDONG GUANGXI TAIWAN 40-60 HONG KONG 20-40 HAINAN 0-20 It’s Big China has an economy like most continents: - 287 cities - 274 with population over 1 million - 125 with urban population over 1 million

  5. What does China want? • Increasingly affluent, aspirational, sophisticated – and urban • Growing mid-range consumption • Rising expectations, individualism and emotional needs • Services: • Retail • Education • Financial & professional services • Travel • Medical

  6. New Opportunities Ageing Population, Healthcare & Food Safety • Rapidly aging population • Growing burden on families /middle generation • Focus on healthcare & social welfare needs • Food scares, baby foods, health alerts • Pollution & health issues Government Development Policies • Infrastructure & urban development • Environment & green-tech • Currency exchange & banking • Free Trade Zone • R&D Investments & moving up the value chain • IPR Control

  7. China’s Regional Cities 160+ cities with over 1 million people By 2025, China will have more than 220 cities with 1 million + inhabitants China’s urban population is forecast to reach 1 billion by 2030

  8. Challenges for Business in China 1. Regulations & Bureaucracy 2. Building Relationships 3. Language & Culture 4. Adapting Business Models 5. HR & Employment Issues 6. Local Knowledge & Market Research 7. Marketing & Communications

  9. Top Tips for China… Do your research. Accurate market intelligence is difficult to find. Seek in-country expertise Ensure your business strategy is right for China. Take advice. Focus (location, targets) and proceed step-by-step Invest in building relationships & making connections, visit regularly Find a local partneror have a local presence Spend time building brand awareness & credibility Be flexible & adaptto local needs Be patient

  10. About CBBC • Developing UK trade in China since 1950s • Widely recognised and respected at highest levels in both Chinese and British Governments • Unique relationship with official Chinese trade organisations and companies • Support for organisations of all sizes in all sectors • Powerful UK and China network • Team of 125+ • Merged with British Chamber of Commerce, Beijing • UKTI’s delivery partner of choice

  11. Sample of CBBC Members across sectors

  12. CBBC Team in China On-the-ground local expertise Shenyang Beijing Qingdao Tianjin Xi’an Nanjing Wuhan Shanghai Chengdu Changsha Hangzhou Chongqing Guangzhou Shenzhen • 130 staff in 13 offices • Working to help 100s of UK companies each year

  13. CBBC Access and influence

  14. Jessica Zhang China Business Advisor China-Britain Business Council Email: jessica.zhang@cbbc.org Tel: 0151 227 1234 ext. 2239 Mobile: 07932571940 www.cbbc.org

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