ETSI STF 322

1. Guidelines for generic UI elements: now also for 3G mobile devices, services and applicationsBruno von Niman ETSI STF322 LeaderVice ChairmanETSI TC Human Factors &Lead Expert vonniman consultingbruno@vonniman.com 3G and Mobile Broadband User Experience Interoperability Event

2. Guidelines for generic UI elements: now also for 3G mobile devices, services and applicationsMatthias Schneider- HufschmidtETSI STF322 ExpertVice President BenQ Mobile IPRs, Standards and Sell-Off& Technology Licensing, Nokia Grouphmmmm@benqmobilenokia.com(bruno@vonniman.com for comments) 3G and Mobile Broadband User Experience Interoperability Event

3. ETSI STF 322 • Funded by EC/EFTA • Leader: • Bruno von Niman (ITS (Sweden), vonniman consulting) • Experts: • Pekka Ketola (Nokia) • David Williams (Majire) • Matthias Schneider-Hufschmidt (BenQ Mobile/Nokia Group) • Follow up EG 202 132 (STF231), focusing on the 3G-specific aspects • Time plan: • TB approval in September 2008 • ETSI publication in December 2008 3G and Mobile Broadband User Experience Interoperability Event

4. Intro and background (1/2) • The capabilities offered by mobile solutions evolve, • from only being able to make a call and use voice-mail to • downloadable personalization achieved through • ring signals, • software programs such as games and • the introduction of multimedia information services • such as navigation, mapping and directions, • traffic information, • text messaging and e-mail access, • quasi-cordless functionality, • music, tv and video call services. 3G and Mobile Broadband User Experience Interoperability Event

5. Intro and background (2/2) • Connectivity and interoperability between • telephony networks, • personal computing, • the Internet, and • ever-smarter mobile terminals and services • offer enormous potential for improving life. • Concern about whether these new products, services and their content will be fully accessible to all people, including: • generic users, • less literate users, • children, • aging and disabled users. • Ensuring access to mobile communication for all is a common goal • vendors, operators, service providers, • users associations, • Policy makers (e-inclusive information society) 3G and Mobile Broadband User Experience Interoperability Event

6. The “Usability Gap” • “Featurism” - product complexity increasing • Range of mobile technology users broadening – from children to elderly and disabled 3G and Mobile Broadband User Experience Interoperability Event

7. Triple-play 3G and Mobile Broadband User Experience Interoperability Event

8. Decreasing the “Usability Gap” • Possible ways to decrease complexity include: • understanding of user needs; • excellent user interfaces; • simplicity of configuration; • personalization capabilities and • ease of operation. • Also the “usability gap” can be helped by: • technological advances (e.g. better speech recognition); • a maturing ICT industry. 3G and Mobile Broadband User Experience Interoperability Event

9. Generic UI elements! 3G and Mobile Broadband User Experience Interoperability Event

10. ETSI Guide: Generic UI elements for mobile devices and services (STF231) Leader: Bruno von Niman (Ericsson/ vonniman consulting) ITS Sweden STF Experts: Riitta Jokela Martin Böcker Nokia Siemens Kristoffer Åberg Mike Pluke Sony Ericsson Telenor (supp.) Matthias Schneider- Hufschmidt Siemens 3G and Mobile Broadband User Experience Interoperability Event

11. Industry Reference Group(STF231) AOL Time Warner Alcatel BT Ericsson Fundacione ONE GSM Association IBM Infineon Motorola Orange Philips Qualcomm Samsung TeliaSonera TMobile O2 Vodafone Wireless World Research Forum etc. 3G and Mobile Broadband User Experience Interoperability Event

12. Scope (1/2) • Simplify end-user access to ICT services for end users and consumers from mobile 3G/UMTS telecommunication terminals • without restricting the ability of market players to further improve and develop their terminals, services and applications. • Expand scope of EG 202 132, “Human Factors: Guidelines for Generic Mobile User Interface Elements for Mobile Terminals and Services” (August 2004) • to 3G specific issues • Address specific and important 3G key issues from the end user's perspective, providing guidance on proposed generic user interface elements for basic and advanced mobile terminals, services and applications, including their accessibility. 3G and Mobile Broadband User Experience Interoperability Event

13. Scope (2/2) • Consider user requirements and integrate available results of standardisation work • providing implementation oriented guidance. • Do not restrict ability of market players • to further improve and develop their devices and services. • Do not limit options to trademark UI elements or profile the user experience • of brand‑specific user interface implementations as a competitive edge. • Provide guidance on simplifying end-user access to basic and selected advanced functions of mobile communication services from mobile communication devices. • Adopt a Design-for-All approach, wherever possible • taking special needs of children and elderly users with physical and sensory disabilities into account. 3G and Mobile Broadband User Experience Interoperability Event

14. 5. Rationale for generic UI elements • Manufacturers differentiate their products through industrial and screen design, feature sets and UIs • Generic UI elements are accepted • in safety-relevant products (e.g. cars), • for products to be used by many people (products in public or work environments), and • In UIs following de-facto standards (GUIs in PC software or musical instruments). 3G and Mobile Broadband User Experience Interoperability Event

15. 3G and Mobile Broadband User Experience Interoperability Event

16. Rationale for generic UI elements • Generic UI elements result from • De-facto standards (e.g. GUIs), and from • official standardisation (e.g. keypad arrangement on public phones). • Generic UI elements potentially benefit all, • end users, • manufacturers, and • service providers. • They can facilitate the uptake of new and emerging types of interfaces, e.g. • ETSI ES 202 130 Character repertoires, ordering rules and keypad assignment (under expansion) • ETSI ES 202 076 Generic spoken command vocabulary (under expansion) 3G and Mobile Broadband User Experience Interoperability Event

17. Rationale for generic UI elements • Basic considerations of what makes a UI area a candidate for generic UI elements: • No barrier to innovation • No obstacle to good product-specific user interfaces • Only the semantic of a generic user-interface element should be specified, not the actual design and implementation • End-user aspects, such as learnability, familiarity, trust, configuration and access • Commercial aspects (quicker uptake of new technologies, larger user base) • Legal requirements and possible regulation 3G and Mobile Broadband User Experience Interoperability Event

18. EG 202 132 version 1.1.1: 2G/GSM and GPRS- specific guidelines • Terminology, symbols, acoustic signals and user guides • Configuration for service access, interworking, portability and error handling • Terminal and network related generic UI elements • Service and application specific UI elements 3G and Mobile Broadband User Experience Interoperability Event

19. Terminal and network related generic UI elements 9.1 International access code 9.2 Safety and security indicators 9.3 Text entry, retrieval and control 9.4 Accessibility and assistive terminal interfaces 9.5 Common keys 9.6 Language selection mechanisms 9.7 Voice and speech user interfaces 9.8 Users’ data privacy, security and access control 9.9 Telephone number format and handling 9.10 Universal addressing in converging networks 9.11 Synchronization and back-up 3G and Mobile Broadband User Experience Interoperability Event

20. Service and application specific UI elements 10.1 Emergency call services 10.2 Voice call services 10.3 Video call services 10.4 Mobile browsing and Internet services 10.5 Positioning-related services 10.6 Service and content presence, availability and connectivity 10.7 Payments, cost of services and content 10.8 Messaging services 10.9 Instant mobile messaging services 3G and Mobile Broadband User Experience Interoperability Event

21. EG 202 132 version 2.1.12G/GSM and GPRS- specific guidelines updated for 3G/UMTS specifics…? • Under development- early draft plans include: • Enabler and disabler issues (terminals, media, services) • Variability of service offering/ QoS • Internet connectivity • Data intensive services and applications • Always-on, always on-line • Media handling • Distributed/non-native/local and remote user interfaces (device- service) • Dedicated device interfaces • Enabling computer access • Cost-speed-time-progress • Customization • Business/enterprise use 3G and Mobile Broadband User Experience Interoperability Event

22. Thank you! bruno@vonniman.com http://portal.etsi.org/stfs/STF_HomePages/STF322/STF322.asp 3G and Mobile Broadband User Experience Interoperability Event