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Workplace 2.0 Three-minute video Initial script/storyboard. Purpose. Shine a light on the future of work Conclusion—the future is now!. Messaging assumptions . Keep very human Put business context upfront Reinforce idea of community—not just at work
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Purpose • Shine a light on the future of work • Conclusion—the future is now!
Messaging assumptions • Keep very human • Put business context upfront • Reinforce idea of community—not just at work • Solving problems/challenges is almost always a collaborative process • Weave in (not literally) four elements of workplace strategy—efficiency, effectiveness, engagement, environment
Visual assumptions • Bold, original, thought-provoking, conversation starter • “Canvas” will be an innovative medium • Whiteboard? • iPhone? • iPad? • Plasma screen? • Digital wall? (a la Tech Labs) • Augmented reality? • Leverage photography & video versus illustration
Intended audience • Primary—all Accenture people • Secondary—Accenture groups where message will resonate: Human Capital, Recruitment Marketing, Technology, etc. • Tertiary—everyone, deploy on Accenture.com and over social media to illustrate how Accenture is leading the conversation and transformation
Scene 9 RSS Feed (simulated) with related factoids
Scene 13 RSS Feed (simulated) with factoid: Office provider is partnering with airline to make office and conference space available …
Scene 16 RSS Feed (simulated) with factoid: Millennials want to choose what technologies they use, especially in emerging markets…Globally, almost one in two mid-Millennials in school (ages 18-22) expect to use the computer of their choice and their preferred mobile device to complete work…Only one in four want the employer to choose these technologies.
Scene 16, continued RSS Feed (simulated) with factoid: 2/3 of Accenture’s expenses are for business travel