BUILDING SUCCESS FOR LONDON

1. BUILDING SUCCESS FOR LONDON London Economic Development Corporation Chamber of Commerce February 15th, 2008

2. London Economic Development Corporation • What is the LEDC? • What is the “New” Strategy? • Our Key Activities • Vision

3. The LEDC • Private/public partnership • Incorporated in 1998 • Contracted to provide economic development services to City

4. What is Economic Development • Attraction – attracting new business to the City • Retention – Retaining and expanding the business our current businesses • Organic Growth – Help to Foster an environment to Grow companies through the key stages • Entrepreneurship – Make it easier for new companies to Start in the City Economic Development is also in the information servicing business. Providing the information that allows companies to assess and select London as a site for business.

5. Dr. Paul Davenport – UWO Dr. Carol Stephenson – Ivey Dr. Howard Rundle – Fanshawe College Diane Beattie – LHSC/St. Joseph’s Denis Crane – County Heritage Mayor Anne Marie DeCicco-Best Marvin Devries – Trojan Technologies Keith Gibbons – McCormick Canada Gerry Macartney – Chamber of Commerce Dr. Mohan Mathur – past Dean UWO Engineering Dr. Robert Colcleugh – Plastic Surgeon Dr. Cecil Rorabeck – Orthopedic Surgeon Bernie Zaifman – Z-Group Neil Warma – past President Viron Therapeutics Brian Semkowski – Southwest Sun Group inc. Jeff Fielding – CAO London Strong Board Representing London

6. LEDC “New Strategy” • In any good Financial plan, no investment manager would put you in all Bonds, nor would they put you in all speculative stocks. Instead they would design a Balanced Portfolio to maximize return and minimize Risk! • That is the same economic plan we work with for London!

7. London Strategy • Market London as a city to work, live, and grow • Make London available to all, but Market to our Strengths • “London” is First, agency is second • Working together as a team – Tech Alliance, Stiller Centre, Small Business Centre, • Bring together all of the groups - Tourism, Chamber of Commerce, Convention Centre, LSTAR, City Hall, etc.

8. LEDC Mission/Vision Statement • To be the lead organization that builds relationships with all interested parties/companies with businesses already in or considering coming to London. LEDC’s mission is to help and address all interested parties needs, but to concentrate our marketing efforts and target the six core strengths that London has a sustainable competitive advantage in today.

9. London’s Segment Advantage • Advanced Manufacturing • Life Sciences and Research (Stiller, Robarts, Lawson, UWO, NRC) • Technology (both IT and Manufacturing Technologies) • Institutional/Education (University, Colleges, Hospitals, Research) • Regional Head Office (London Life, TD, AXA, PW Bank) • Agri/Food Business

11. Keys to Success • City of London Plan/Region Plan • Well Thought and Attainable Goals • Great Communication with all interested Parties. (City, Partners( SBC, Tech Alliance, Stiller), Chamber, Business Groups, Etc.) • Strong Team, Strong Board, Strong Advantages, Strong Message

12. 2007 Achievements • Attraction – 165 jobs, $66 million invested • Assessment - > $2.0 million increase • Expansion – 550 jobs, $40 million invested • Assessment - > $700,000 increase • Province Leading workforce and business initiatives • Technology and Life Sciences growth programs • Incubation of leading edge technologies

13. 2008 Achievements • Hanwha L&C – Global Fortune 500 • 5 Largest Korean conglomerate with over 9 divisions and 30 Billion in revenue • Phase 1 – $70 million investment – largest industrial investment in Ontario since Toyota – 150 jobs • Phase 2 – 100 additional jobs • Many other opportunities as London will be their Northern industrial and headquarter campus • Libro Financial – expansion in downtown London • AV Base – doubled in size in the past year

14. Key Initiatives - 2008 • New web programs and chat board • New marketing strategies – electronic • Retaining and expanding our existing base • Digital gaming media conference • Asia marketing program • Planes ,Trains, Automobiles and So Much More !

15. Key Initiatives - Web • Chat Boards will be implemented March 15th • Re-work of all web sites and Meta-tags • Update of database and linking program • Web based marketing – banner and link • Cost Per Click Program • Web 2.0 programs- use for support

16. Key Initiatives - Marketing • Print is becoming less relevant quickly • Buyers guides, directories and industry overview items are becoming obsolete • Brochures must be simplified -linked with web • New radio campaign in GTA • PR Campaigns to Raise London Profile • New initiatives focused on external clients

17. Key Initiatives - Retention • Both expansion and retaining companies • Working more effectively with business to address concerns on city policy – DCs, water • Dealing with industry specifically – US market conditions, high dollar, Big 3 • US Branch Office accounting effects • Linking more companies together • Ensuring we have the 21st Century Tools

18. Key Initiatives – Digital Gaming • Largest cluster of digital gaming in Ontario • Design competition, retail gaming and awards • Convention Centre Nov.27, 28 • Focus on gaming in Ontario • Government support for MEDT and R&I • Raise London profile with various groups • Attract talent for continued expansion

19. Key Initiatives – Asia Marketing • Success with Korea • Specific program to leverage Canadian opportunities with more companies • Two new Ontario China offices open • Great support from MEDT due to our success • Translation and web sites in Korean and Chinese • Programs also focused on investment attraction – keep our companies strong

20. Long Term Strategies • Growth of Technology sector • Medical Device Cluster and Institute • Agri-food initiatives • London- SWO transportation logistics hub • Regional Head Office Attraction • Strengthening of London Core

21. Long Term Strategies - Technology • Need for web technology start-up incubator • Ensure we are keeping talent • Enroll and engage more students • Use natural UWO/Fanshawe Tech advantage • IP and Technology Transfer • Stiller Centre and Research Park • Continue to raise our profile • “Cool Factor”

22. Long Term Strategies – Life Sciences • Institute for Medical devices - Techalliance • Build on London’s groundbreaking research • Over 20 companies established • Work to build more IP and license transfer • Use London’s natural advantage • Combine bio-tech, surface science and medical devices

23. Long Term Strategies – Agri-Food • Regional Strategy – 85% of Ont. Milk quota will be produced in seven counties • London is a hub of current food production • Ethnic food is fastest growing segment • London is processor – region is natural supplier • Bio fuel and bio-energy opportunities • OMAFRA is focused on providing more food production in the province

24. Long Term Strategies – SWO Transportation Infrastructure • London is the centre point of the SWO hub • Inter-modal terminal • High-Speed Rail link • Commercial Only Border crossing • 24 hour airport access in London, Windsor and Sarnia • 401-402 Expansion • Capability to twin Highway 7 • Need to focus as one voice for region

25. Long Term Strategies – Strengthen Core • Prof. Richard Florida – the creative class • 700K sq. ft of office space in core • More people downtown will enhance LDBA • Challenge of Parking, Grocery • Performing Arts Centre / Technical University • Financial Services and Regional Head Office • Key to growth of London to next level

26. London Potential . One generation plants the trees; the next gets the shade