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Kerio – Number 1 in Security Hungary 12.4.2007

Kerio – Number 1 in Security Hungary 12.4.2007. Agenda. History Kerio Worldwide K ey markets Kerio and Russia Sales model Q/A. About Kerio. First product launched in 1997 Messaging & Security Incorporated as Kerio Technologies, Inc. in 2001

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Kerio – Number 1 in Security Hungary 12.4.2007

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  1. Kerio – Number 1 in Security Hungary 12.4.2007

  2. Agenda • History • Kerio Worldwide • Key markets • Kerio and Russia • Sales model • Q/A

  3. About Kerio • First product launched in 1997 • Messaging & Security • Incorporated as Kerio Technologies, Inc. in 2001 • Headquartered in the heart of the Silicon Valley, Santa Clara, CA • Offices worldwide with presence in the UK and the Czech Republic • More than 100 employees • Network of more than 200 resellers supports customers in 70 countries with thousands of users • ICSA Firewall Certification in June 2000, renewed in 2006 • The Best Employer in the Central Europe in 2005

  4. Kerio offices • Silicon Valley, California • 19 employees • 3 main departments • Pilsen, Czech Republic • 80 employees • Cambridge, United Kingdom • 12 employees

  5. Product line • Kerio MailServer 6 • The first real groupware alternative to MS Exchange • Designed for 20 – 500 users • average installation 120 users • Kerio Winroute Firewall 6 • ICSA certifed windows based firewall • 10 – 500 users

  6. Why to sell Kerio ? • Simple licensing policy • Simple and quick logistic • Easy to maintan and install • Alternative to MS Exchange and MS SBS • High discount • Multiplatform support • Multilanguage enviroment • Annual incomes base on yearly renewals (Subscription) • Room for other servisces • SMB focused reference list 10 good reasons

  7. Sales model • Strictly indirect • 2Tier model • Electronic licenses only • Kerio Partner Program • Business Partners • Certified Partners • Preferred Certified Partners

  8. Sales Opportunities in Hungary • Present since 2004 –childhood period • High margins • Positive competitive environment • Reasonable company strategy • Strong orientation to resellers • Room for added services

  9. Hungary – Our 2006 To Do List The biggest Hungarian challenge is to establish a new reseller channel. • Developing of KCBP program and resellers relations • Organize several partners events • Build relations with VIP customers, work on references, case studies • Leads generations • Improve sales support (materials, promo offers, dealers motivation) • Introduce a Partner encouragement • Find opportunities how to promote Kerio in the best way • Get closer to customers needs

  10. Summary • Increase sales figures • Make Kerio Brand more known • Build the strong sales channel • Introduce the KCBP program Kerio MailServer is less complicated and less expensive groupware solution than MS Exchange

  11. Questions?

  12. Join us The reseller channel is the most important SALES FORCE. Thank you.

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