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Social Throwdown June 13, 2012 North By North Shore Danversport Yacht Club

Social Throwdown June 13, 2012 North By North Shore Danversport Yacht Club. Julia Campbell, J Campbell Social Marketing www.jcsocialmarketing.com www.northbynorthshore.com. What is “Social Media”?.

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Social Throwdown June 13, 2012 North By North Shore Danversport Yacht Club

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  1. Social Throwdown June 13, 2012 North By North Shore Danversport Yacht Club Julia Campbell, J Campbell Social Marketing www.jcsocialmarketing.com www.northbynorthshore.com

  2. What is “Social Media”? • Any online technology or practice that people use to share (content, opinions, insights, experiences, perspectives and media). • REAL interactions in REAL time. North By North Shore - www.northbynorthshore.com

  3. Social Media Decoder North By North Shore - www.northbynorthshore.com

  4. Social Media Decoder • Facebook – People you already know (or used to know) • Twitter – People you want to know • Google+ - People you don’t know yet • Pinterest – People who do stuff/have stuff you want to do or have • LinkedIn – People you work/worked with or want to work with North By North Shore - www.northbynorthshore.com

  5. Facebook Timeline • What’s New • Timeline Cover Photo – What are the rules • Custom Tab Icons (111pixels x 74 pixels) • Ability to see new Likes in chronological order • Schedule future posts • Administrator levels • Messages • Pinning to top • Highlights • Milestones • Compelling images are VITAL North By North Shore - www.northbynorthshore.com

  6. Pinterest • Online Pin Board • Perfect – in fact, mandatory – for anyone selling anything to women • Pin products, craft ideas, recipes, infographics – compelling photos! • Who is kicking butt on Pinterest? • www.pinterest.com/realsimple • www.pinterest.com/nonprofitorgs North By North Shore - www.northbynorthshore.com

  7. Pinterest http://pinnablebusiness.com/20-ways-to-make-your-service-business-more-pinnable/ North By North Shore - www.northbynorthshore.com

  8. Pinterest – Things to Pin • A graphic with a quote, saying, or inspirational message. • A graphic with your blog post headline. • Before & after photos that show the result of your service or expertise. PRO TIP: Stack them under each other rather than side by side. • Images of you, your team, your office, your inspiration or motivation (people like to know the face of the business). • A humorous image such as a comic or meme. • A photo or scan of an illustration, scrapbook page, doodle pad, brainstorm, or sketch. North By North Shore - www.northbynorthshore.com

  9. North By North Shore - www.northbynorthshore.com

  10. Google+ – New Kid On The Block • Circles • Hangout • Explore • How it’s used: • Geeks • Early-adopters • Discovering North By North Shore - www.northbynorthshore.com

  11. Photo Applications • The future is PHOTOS. • Get Instagram on your Smartphone or Tablet. Now. • Photo editing. • Picmonkey • Befunky North By North Shore - www.northbynorthshore.com

  12. Instagram • Mobile photo-sharing app • Also a social network • Adding filters • Use hashtags • Photo contests North By North Shore - www.northbynorthshore.com

  13. Ideas for generating content • Events, anniversaries, celebrations, birthdays • Email newsletter • Current Events • Read everything and follow everyone! • Figure out what’s working for othersand adapt it! • Industry blogs, newsletters, websites • Google Alerts & New York Times alerts • Success Stories • Inspirational quotes • Want input on an issue North By North Shore - www.northbynorthshore.com

  14. If you build it… • Promote your presence! • Add the social media buttons to the main page of your website • Email newsletter template • Brochures, Annual Report, any and all printed materials • Welcome to our email newsletter! Email • Thank you for donating/purchasing! Email • ASK. Staff, volunteers, customers, constituents North By North Shore - www.northbynorthshore.com

  15. To learn more: • www.socialmention.com • www.socialmediaexaminer.com • www.hubspot.com • www.johnhaydon.com • www.jcsocialmarketing.com North By North Shore - www.northbynorthshore.com

  16. Questions, comments, feedback? julia@jcsocialmarketing.com www.jcsocialmarketing.com 978-578-1328 @skullsflying Facebook.com/jcsocialmarketing Gplus.to/jcsocialmarketing Pinterest.com/juliagulia77 North By North Shore - www.northbynorthshore.com

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