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Supporting the Transition to Sustainable Seafood

Supporting the Transition to Sustainable Seafood. Maggie Meutia Corporate Campaign Manager WWF Indonesia. Market-Based Sustainability. Global Retailer groups are increasingly committing to sourcing sustainable seafood. But where will the Seafood Come From?.

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Supporting the Transition to Sustainable Seafood

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  1. Supporting the Transition to Sustainable Seafood Maggie Meutia Corporate Campaign Manager WWF Indonesia

  2. Market-Based Sustainability • Global Retailer groups are increasingly committing to sourcing sustainable seafood

  3. But where will the Seafood Come From? • Most of the world’s fisheries fully exploited • >60% of all seafood exports originate in developing countries (SOFIA 2008) • >90% of aquaculture products originate from developing nations (FAO 2009) • Developed world increasingly looking to Asia-Pacific to satisfy demand for marine resources

  4. Challenges for Asia-Pacific Countries • What does “sustainable” or “responsibly produced” seafood look like in developing world context? • Local business want to make sustainability commitment, but what should that be in the absence of certified products? • What types of mechanism are needed to: • promote “responsible” seafood in absence of credible eco-labels? • Reward best practices (i.e. access, price)

  5. WWF Indonesia Seafood Savers WWF-Indonesia established Seafood Savers in 2009 to assist domestic producers meet increasing demand from buyers outside Indonesia for more sustainably produced seafood • To be coordinating institution for businesses implementing initiatives to achieve more “responsible” fisheries. • To facilitate information exchange among members regarding sustainability issues. • To be a place of encounter between producers and buyers of sustainable or “responsible” seafood products • To support businesses aspiring to achieve MSC/ASC certification

  6. Fishery/Aquaculture Improvement Projects • Stepwise approach to MSC certification • Develop seafood company commitment • Technical advice from fishery consultants • Partner with local stakeholders to develop and implement an Improvement project Change on the water

  7. Continual Improvement “Ladder of Progression” Credible Certification (MSC/ASC) Other WWF work Incentives/Rewards Seafood Platform Illegal Activity (IUU) Other WWF work Years

  8. Key Questions • Some products may never be certifiable. What does “sustainable” seafood look like in developing world context? • What’s more important; a price premium or market access? Why and what does this mean for marketing more responsibly produced product • How can we build platform membership. How can the platform provide benefit through connecting people regionally?

  9. Seafood Savers Platform Steps 4. MoU & Cooperation Agreement 2. Due Diligence 1. Application 3. Identification 6. Evaluation and Planning 7. Membership Authorization 5. Conditioning 8a. Fisheries/Aquaculture/Chain of Custody Improvement Program (FIP/AIP/CoCIP) - Intermediate 8b. Fisheries/Aquaculture/Chain of Custody Improvement Program (FIP/AIP/CoCIP) - Advance

  10. terima kasih..

  11. Key Messages • Unique challenges in Asia-Pacific to source sustainable / responsible seafood • Need for practical solutions to finding sustainable / responsible alternatives • Support for transitional or stepwise improvements in fisheries production • Sustainable / responsible sourcing of seafood requires long-term commitment • Developing business-to-business supply chain partnerships to protect revenues • Leverage growing consumer sentiment for making informed choices

  12. Sustainable Fishery Improvement Fund • Director * = strongly public good component.

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