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SHANGHAI RACE CLUB INTRODUCTION

This presentation reveals a new and highly valuable opportunity for a few selected luxury brands to become Shanghai Race Club partners and gain unmatchable value from becoming exclusively associated with the rapidly soughtafter Race Horse owners lifestyle in China.

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SHANGHAI RACE CLUB INTRODUCTION

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  1. This presentation reveals a new and highly valuable opportunity for a few selected luxury brands to become Shanghai Race Club partners and gain unmatchable value from becoming exclusively associated with the rapidly soughtafter Race Horse owners lifestyle in China.

  2. SHANGHAI RACE CLUB INTRODUCTION The private club for the most exciting premium lifestyle to emerge in Mainland China. The Shanghai Race Club uses online technology to make it simple and exciting for the select few in China to own race horses and take on the lofty identity of a Race horse owner joining the ranks of The Club’s existing legendary members such as Sir Victor Sassoon (British) and Tong Pao Shu (Chinese) Members are invited to attend the private Racedays events at the monumental Moller Villa in downtown Shanghai, built by one of the Shanghai Race Club’s earliest members. These live Race Days celebrations take place during each of the 8 biggest horse races which around the world each year including Royal Ascot and The Melbourne Cup.

  3. SHANGHAI RACE CLUB MEMBERS PROFILE The Shanghai race club communications targets premium travellers in Greater China -GENDER – Female (40%), Male (60%) - AGE: -28 (22%), 28-44 (61%) 44+ (17%) - LANGUAGE: Native language Mandarin (78%) - PASSPORT: International passport holder (80%) - TRAVEL STYLE: Stays in premium (4/5 star) hotel at least once every 3 months (72%) - OWNERSHIP: Car owner (90%), Home owner (80%), Credit card owner(90%), Frequent purchaser of premium/luxury brands (81%) - LOCATION: Eastern China (55%), Rest of China (28%), Rest of the world (17%) . INCOME: + rmb20,000/month (45%), +50,000/month(28%), +rmb100,000/month (6%)

  4. CLUB MEMBERSHIP BADGES • There are 3 level of membership, each with different benefits. • Follower - Join in online “race horse owner” challenges (rmb55/month) • Member – Attend Shanghai Race Club race day events with other Race horse owners (rmb550/month) • Owner Member – Own a share of a Shanghai Race Club partner Race horse. (rmb5500/month) • As a private club new members are required to be invited by existing members of the same level.

  5. RACE CLUB HOUSE The Shanghai Race Club in partnership with the Heng Shan group has appointed the historical Moller Villa - the most eccentric Villa and private grounds in downtown Shanghai - as the official Club house for members private meeting and visits to Shanghai and events. Eric Moller, the original owner of the Villa, was one of the earliest and most prominent members of the Shanghai Race Club in its early days.

  6. RACE CLUB TRACKS The Shanghai Race Club has partnerships with the professional Race tracks surrounding Shanghai. * Shanghai Race Club arranges Member Race Days at the Partner Race Track twice a year during which time Members/Owners are invited to visit the stables and learn about Race horse ownership. Members also experience the race horses competing in action on the track.

  7. BOARD GAME TRAVELLERS EDITION BOARD GAME FULL SIZE EDITION RACE CLUB HERITAGE The Shanghai Race Club is one of the cultural icons of Shanghai. The early members of Shanghai Race Club were also some of the most prominent names of the city including Sir Victor Sassoon, property tycoon; Tong Pao Shu, Director General of the Postal Savings Bank and Eric Moller, shipping magnet. The Club has made considerable investments to promote the heritage of The Shanghai Race Club and recently appointed Peter Hibbard, MBE and Chairman of the Royal Asiatic Society as official historian and guide for The Club members. In addition The Shanghai Race Club owns a highly sought after luxury board game which introduces players to the prominence of the The Club to Shanghai’s high society in early 1930’s PROMINENT SHANGHAI FAMILY AT THE SHANGHAI RACE CLUB 1920’S

  8. RACE CLUB MEDIA PARTNERS Hurun Magazine (Compilers of The China Rich List) P1.cn (China’s largest private social network)

  9. RACE CLUB EVENTS The Shanghai Race Club opens up The Club House (Moller Villa) for 8 dates each year to celebrate 8 of the richest horse races (referred to as Race Days). All members/owners are invited to at compliments of The Club. First official brand partner for the Race Day events is Bollinger champagne. Next Race Day event is Royal Ascot on Saturday, 19th June.

  10. RACE CLUB BRAND PARTNER: Partner 1 & 2: 55,000RMB PER MONTH (partner 1 position taken) Partner 3 & 4: 85,000RMB PER MONTH Next Race Day event is Royal Ascot on Saturday, 19th June,2010. * Brand Partner logo displayed on invitation sent/emailed to 58,000 people in Eastern China. * Brand Partner logo displayed on 3m x 3m winners photo backdrop displayed at race day event. * Brand Partner products may be featured at the Race Day event venue (Moller Villa) Invitation delivery plan (Delivery date 5th June 2010) Hurun (rich list) email/mailing list 30,000 subscribers P1 email list 25,000 subscribers Shanghai Race Club mailing list 3,000 subscribers/members

  11. CONTACT Chen Yu Hua yuhua@theshanghairaceclub.com

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