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Strategic Internal Communication Program for Enhanced Engagement

Learn how to develop an effective internal communication program to boost understanding, employee confidence, and engagement within your department or school. Discover tools like web, email, face-to-face meetings, and social media. Understand the importance of choosing the right communication methods tailored to your audience. Enhance visibility of senior leaders, utilize print materials, and navigate social media for a positive impact. Adapt to digital tools such as videos, phones, and web conferences for dispersed audiences. Improve department news dissemination through personal interactions and continuous evolution.

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Strategic Internal Communication Program for Enhanced Engagement

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  1. Internal Communication 101:Developing a simple and effective internal communication program for your unit, department, or school Class 1

  2. Name? • Department? • What do you do? • What do you want to learn today?

  3. Quick Poll: Who are we talking about?

  4. Why Internal Communications?

  5. Goals • Promote understanding • Build confidence among employees, who then become better ambassadors for the institution and its reputation • Drive engagement

  6. Engagement: the Breakdown 25% - 3% Source: Corporate Leadership Council

  7. Current State

  8. Principles Before Process Executive • Top down Senior Management Managers Frontline staff

  9. Principles Before Process Executive • Bottom up Senior Management Managers Frontline staff

  10. Principles Before Process Executive • Know your audience Senior Management Managers Frontline staff

  11. Principles Before Process • Know your numbers

  12. Principles Before Process • Pick the right tools for the right job

  13. Let’s Talk Tools • Web • Email • Face-to-face • Print • Social media • Video, Phone, WebEx, etc.

  14. Let’s Talk Tools • Web • Repository for internal news/updates, files/attachments, forms, etc. • Secured or unsecured • Part of department site or separate • Metrics

  15. Example: Web

  16. Example: Web

  17. Let’s Talk Tools • Email • Push/pull with website • Newsletter vs. message • Internal or hosted service • The great graphics debate • Targeted groups vs. broadcast • Metrics

  18. Example: Email

  19. Example: Email

  20. Let’s Talk Tools • Face-to-face • Are senior leaders visible in the department? • Senior management meetings • Staff meetings • All-hands meetings

  21. Source: The State of Internal Communications in Duke’s Schools, Departments and Units

  22. Let’s Talk Tools • Print • Do portions of your audience not have regular online access? • Geographically centralized or dispersed? • Critical points of access? • Aiming to influence perception, change in strategic direction? • Collateral audiences?

  23. Let’s Talk Tools • Print

  24. Let’s Talk Tools • Social media • External implications • Engaging with negative posts • Care and feeding

  25. Let’s Talk Tools • Social media

  26. Let’s Talk Tools • Video, Phone, WebEx, etc. • Is your audience large, dispersed? • Is travel a hurdle for audience? • Aspects more effective visually? • Emotional call-to-action?

  27. Sources for Department News Face-to-face

  28. Big Bang and Evolution

  29. Questions

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