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Are Paid Links Evil

Are Paid Links Evil. A Tale of Propaganda and Fear, Uncertainty and Doubt. Michael Gray – SES San Jose – August 2007. Google is Not the Government. Don’t Listen to Corporate Propaganda. Google’s Version of Advertising. Google developed an algorithm based on links

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Are Paid Links Evil

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  1. Are Paid Links Evil A Tale of Propaganda and Fear, Uncertainty and Doubt Michael Gray – SES San Jose – August 2007

  2. Google is Not the Government

  3. Don’t Listen to Corporate Propaganda

  4. Google’s Version of Advertising

  5. Google developed an algorithm based on links • They expect you to change your business model and implementations to compensate for flaws in their algorithm • Google made 1.12 billion dollar profit 2nd Quarter 2007 • Google expects you to sacrifice income and profitability to compensate for their flaws • They expect you to do it for free!!!

  6. The Trail of Lies for No-Follow • No follow was developed to combat blog spam • 3 Months after no-follow was widely adopted Google changed the rules • Google took advantage of the entire web publishing world for their own goals

  7. What Constitutes a Paid Link How can you know the context of the link

  8. Why is Google Opposed to Paid Links • Paid Links Work • It’s nearly impossible to rank in any competitive SERP without paid links • … Unless you are Wikipedia • Google runs a competitive advertising product • By eliminating competition Google insures the profitability of their product

  9. Creating Fear Uncertainty and Doubt • Google tries to convince you that by buying or selling paid links, you are breaking the law or being unethical • Google creates fear of losing your rankings and traffic by being removed from their index, if you don’t follow their guidelines

  10. Google Has Overstepped it’s Boundaries • According to Google their mission is to “organize the world’s information” • Google’s mission is not to tell you how to build and implement your website • Google’s mission is not to tell you how to buy or sell advertising • Google’s mission is not to tell you how to run your business

  11. thank you

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