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Using LinkedIn

Using LinkedIn. LinkedIn: Smart Tool for Leads. Hubspot study LinkedIn vs. Facebook and Twitter. LinkedIn proved to be the most effective social media channel for lead generation - 277% more effective Tips and techniques to get the most out of LinkedIn’s networking capabilities

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Using LinkedIn

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  1. Using LinkedIn ImpactOnlineMarketing.com

  2. LinkedIn: Smart Tool for Leads • Hubspotstudy • LinkedIn vs. Facebook and Twitter. LinkedIn proved to be the most effective social media channel for lead generation - 277% more effective • Tips and techniques to get the most out of LinkedIn’s networking capabilities • We’ll cover: Goals, Profiles, Connections, Groups, Updates, Endorsements and Recommendations, and more… ImpactOnlineMarketing.com

  3. Setting Your LinkedIn Goals • Determine what it is you want to accomplish • Develop (or modify) your profile to reinforce goals • If you’ve changed careers, focus more on the current one • Align time spent on LinkedIn to activities that achieve your goals • Don’t let distractions eat up your time ImpactOnlineMarketing.com

  4. Manage Your Profiles • Manage your Profile vs. your Public Profile (did you know you have 2?) • LinkedIn.com/settings (you must be logged in) • Edit Your Profile>> where you complete and edit your profile • Edit Your Public Profile>> where you determine what the public sees (i.e. those you are not already connected to) • Be transparent (to the extent appropriate for your industry) ImpactOnlineMarketing.com

  5. Create a Stellar Profile • Develop a stand-out Profile (public and not) • Headshot • Keyword rich • Description (line right under name) – VERY important • Summary – also very important • Rest of profile – still important so be very thoughtful • Words in profile drive your “Skills” that will presented to others to endorse (those that automatically appear) • Ex: MIS graduate has a skill listed as dog grooming • Specific accomplishments vs. ‘hollow’ wording ImpactOnlineMarketing.com

  6. Make Profile “Complete” • A strong profile is one that is complete • LinkedIn will walk you through and let you know where you stand • Profile “Strength” level appears on Profile page in right sidebar • Leveraging ‘extras’: example is rich media content • Go to Profile > Edit > Summary section • Add key elements: whitepapers, videos, podcasts, etc. ImpactOnlineMarketing.com

  7. Connections and Updates • Grow your connections list – Like 7 Degrees of Kevin Bacon • The more people you personally connect to, the more connections you have to leverage through your network • First 3 levels are most important • Make use of Updates (just like posting on Twitter and Facebook) • Use time saving techniques… • Can directly link Twitter and LinkedIn (do in Settings) • Use a posting tool like Hootsuite to pre-populate updates ImpactOnlineMarketing.com

  8. Join Relevant Groups • Go to Interests > Groups > use Search function • Note size and activity level of groups • Join active groups where there is lots of discussion • Great way to be proactive in targeting your market • Participate regularly • Be helpful and discreet • Huge benefit: Direct access to anyone in Group • No 1st level connection? No problem! • Join Groups relevant to your goals and participate • Be helpful and discreet, never overtly “sell” or “spam” • Participate regularly • Be helpful and discreet • Do not be pushy or “salesy” in your messages • Huge benefit: You have direct access to anyone in same group • Not a 1st level connection? No problem! • Join groups relevant to your goals and participate in those groups • Be helpful and discreet, never overtly “salesy” ImpactOnlineMarketing.com

  9. LinkedIn Advertising • Not necessarily the best way to go - expensive • An alternative for those wanting to get in front of a particular audience • Can directly reach that group without having to “work at it” more indirectly • Con: never has the same level of credibility as direct interaction and personal interface • Facebook advertising generally delivers better ROI ImpactOnlineMarketing.com

  10. LinkedIn Best Practices • Endorse others and request they endorse you • Recommend others/request they recommend you • Be selective with recommendations (want well- conceived and well-written recommendations) • Always be discreet and helpful – selling directly is never the goal (frowned upon and leads to a reputation as a LinkedIn spammer) • Have fun with it - don’t let it bog you down ImpactOnlineMarketing.com

  11. LinkedIn Assignment • Find assignment at http://OSMM.net/assignments • Download LinkedIn Guide • http://impactonlinemarketing.com/diy-resources/ • Develop a profile • Relevant and thorough • Spelling and grammar is vital! • Note number of current connections – add 25+ more • Relevant to your field of choice, work experience • NOT just classmates and personal friends • Join 2+ groups relevant to your intended field • Ask question or otherwise “participate” in each group ImpactOnlineMarketing.com

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