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Statewide Veterans Survey. June 2009 College of Continuing & Professional Education Veterans University California State University, Long Beach. Survey Design. Purpose: survey veterans’ interests Survey tool: Survey Monkey (online survey service)
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Statewide Veterans Survey June 2009 College of Continuing & Professional Education Veterans University California State University, Long Beach
Survey Design Purpose: survey veterans’ interests Survey tool: Survey Monkey (online survey service) 5,943 postcards: > 1% response rate (81 persons) Physical addresses only (from DD 214 data) Postcard was mailed with a URL to the survey Incentive: 10 AmEx - $50.00 gift cards were given with a suspense date for the survey Cost: $8,000 Cal VA lists from fall 2008/spring 2009
Survey Summary • Respondents characteristics show: • 50% are married; 50% are between 23 and 32 years of age • Almost 25% may be serving in the Reserve or National Guard • 90% are email proficient and have a social networking page • Almost 1/3 have baccalaureate degrees • Top 3 information interests concern some aspect of education • More than half are working; almost 40% are not • 80% are interested in knowing more about post-secondary education; 60% would rather be attending college right now • One third were part of a ground combat force (fewer translatable civilian skills) • Top 3 employment interests were Business, Government, and Homeland Defense
Participants Branch of Service Demographics
Demographics • Military Field Background
Demographics Separated From Service? If yes, how long?
Lessons Learned • CDVA data list has limited outreach effect • Supplied addresses did not reflect actual veteran locations • Lack of email addresses created higher costs and lower response rate • Survey should distinguish Reserve/Guard from former active duty veterans • 30% of the respondents checked “other” for the military specialty/job question • Some industry listings were duplicated • Some questions should be more restrictive • Questionnaire return-to-sender rate still being tallied