Typhaine Beaupérin , Senior Advisor DEBR meeting, Vilnius, 6 June 2013

1. Typhaine Beaupérin, Senior Advisor • DEBR meeting, Vilnius, 6 June 2013 • Communicating smart regulation reforms to stakeholders

2. EUROCHAMBRES in figures

3. EUROCHAMBRES’ MISSION To develop a business-friendly, competitive economic environment in Europe MEMBERS

4. Smart Regulation: a priority for EUROCHAMBRES Our objectives: • Minimise administrative and regulatory burdens on European businesses • Ensure that SME tests become standard practice as part of impact assessments • Ensure that the issue of better regulation remains high on the EU agenda Examples of activities: • EUROCHAMBRES Smart RegulationCommittee • SME Test Benchmark • Simplification proposals • Contribution to EC consultations • Monitoring Commission’scompliancewithits guidelines on public consultations

5. Table of contents • Who are the stakeholders? • Whyisit important to communicate smart regulationreforms to businesses? • Communicating TO businesses • Communication WITH businesses • When to communicate? • Conclusion

6. Who are the stakeholders? • Everyone who is affected by regulation: employees, consumers, businesses and other organisations. • Business community: • European business organisation • National business organisation • Local business organisation • Individual business

7. Why? Source: 2012 FLASH EUROBAROMETER 354 “Entrepreneurship in the EU and beyond” Feeling of businesses: companies in Europe still spend too much time and money in dealing with excessive bureaucracy and regulation

8. 2012 FLASH EUROBAROMETER 354 “Entrepreneurship in the EU and beyond” Doing Business 2013

9. Why? • Need to improve understanding and restore business confidence • Needbusinesses’ input to highlight where there is a problem, to identify the areas where the load put on their shoulders should be lightened and to judge whether an intervention is effective.

10. Communicate TO businesses • Communicate the outcome, not the process • Communicate noticeable changes for businesses • Give priority to the reduction of regulatory burdens that are perceived as a real nuisance by businesses

11. Communicate WITH businesses • A proactive and dynamic approach to get SMEs involved • Close cooperation with business organisations • Provide feedback • E-mail alerts / RSS feeds to followprogress of the topic businesses contributed to

12. When to communicate? • Maintain the communication flow • Communicatewhen the decisionis NOT to regulate • Common commencement dates

13. Conclusion • Communication is and must be an integral part of the whole regulatory reform agenda to ensure its success. • This requires putting in place a communication strategy and mechanisms to: • show how your government is delivering on its promises (i.e. communicating TO) • offer opportunities for the stakeholders to get involved (i.e. communicating WITH) • Communicating smart regulationreforms • Communicating smart regulationresults

14. CONTACT DETAILS Typhaine Beaupérin Senior AdvisorEU Affairs EUROCHAMBRES The Chamber House Avenue des Arts 19 A-D B - 1000 Brussels Tel: +32 (0)2 282 08 80 beauperin@eurochambres.eu www.eurochambres.eu