Xavier Trebbia Avanade – Solution Group Manager Xavier.Trebbia@avanade

1. How to build a Privatecloudto enable an Elastic Datacenter with Microsoft Technologies2011, May the 5th Xavier Trebbia Avanade – Solution Group Manager Xavier.Trebbia@avanade.com

2. Elastic Datacenter We feel your pain. We see the future. We want to take you there. Today’s business and IT organizations face many pressures and pains. Navigating these issues while managing the perpetual to and fro of the Business/IT relationship creates a host of challenges. Our vision for IT is that it is simple and easy to attain and acquire. Our Elastic Datacenter approach and solution sets a new bar for how IT services can and should be delivered to its customers. But the journey to get to there is complex, and we know how to do it better than anyone. We draw on our methods, skills, experience and assets to deliver high value solutions.

3. The situation:Business often is not happy with the IT-led “journey” But either way, business lacks the level of control they want… At worst may feel like a bad road trip • IT in driver seat • Bumpy ride for business – lack visibility, input • Construction delays • Stop and go • Frustrating path to destination A better case may feel like a smooth bus ride • Better path to the destination • Predictable and well-executed • Not flexible • Somewhat better for BUs, but IT is still driving Business IT

4. The complication – part 1:Business is gaining better ability to bypass IT Ad hoc approach creates potential security, architecture and governance nightmare! More valid options to obtain IT services outside corporate domain business pressures • Optimize costs • Reduce risks • Improve worker productivity • Reduce time to market • Be more agile in rapidly changing market • Address regulatory concerns • Support anytime/ anywhere workers Cloud Solutions • BUs go out of band to obtain immediate solution they need • Multiple approaches all deviate from core architecture • BUs may be happier short-term, but what are the long term consequences? “Get Your Own App” (SaaS CRM, BI, etc.) Outsource/Offshore Providers Business IT

5. IT remains on the hook to deliver improved services with same/less budget, while coping with pains The complication – part 2:IT facing a multitude of pains strategic • Have to prepare for Cloud, but lack the time • Must reduce our TCO and increase flexibility – but how? • Business doesn’t understand what we can/can’t do • Our business isn’t satisfied; think IT is not responsive/agile • Need governance plan as BUs take their own paths • Need definitive DC software inventory for vendor negotiations • Have to prepare for the future of datacenter operations financial operational • In perpetual reactive mode • Technology sprawl has led to difficult management • Poor performance quality • Long system outages without awareness • Can’t offer uptime commitments • Long provisioning process; new OS instance takes weeks • “CMDB” not consolidated – in Excel, notebooks, brains • Hardware CAPEX is too high (not sure how high?) • OPEX is too high: power, cooling, hardware leases • Out of power in the datacenter • Painful procurement process – too complex and lengthy • Can’t perform budget forecasting; no trending Business IT

6. The solution:IT that is easy to attain and acquire “Self serve” IT services and capacity on demand Business given tickets, timetable and freedom to go forward IT Service • Mass-transit bullet train • Makes the complex easy • Pre-defined services; BUs control when to acquire them • Capacity on demand • Better management • IT out of reactive mode, focused on innovation IT Service IT Service IT Service Engine Room Business IT

7. Our vision:Elastic Datacenter is the “bear hug” of IT • Elastic datacenter provides a blanket of governance and control around IT systems regardless of where they exist - on-premise, or in the cloud. • It does this in a service-centric way through: • Strong processes and governance founded on ITIL • A core architecture of highly automated, dynamic, pooled, virtualized infrastructure.

8. The journey to Elastic DatacenterSimplify. Automate. Evolve. Phase I Simplify Phase II Automate Phase III Evolve IT Service Simplify Lay foundation for the future Gain control of environment Drive out duplication Architect, consolidate, virtualize IT Service Automate Build process and automation Implement processes Basic management/monitoring Basic automation IT Service Evolve Integrate and evolve Advanced process and tooling Run book automation Move to the cloud IT Service Engine Room IT Service

9. The journey has several “stops”There is not one “right” path or destination Non-Optimized Datacenter Optimized Datacenter Automated Datacenter Elastic Datacenter Simplify Automate Evolve May make sense to start or stop at any point along the way Public cloud as a destination is not for everyone

10. Each “stop” has its own characteristicsWhere one is most like your current enterprise? • Dedicated, Poorly utilized hardware • Manual provisioning • Reactive incident management • Limited monitoring • Virtualized • Standardized Hardware • Shared environments • Manual or semi-automated provisioning • ITIL Operational Process Frameworks Introduced • Automated provisioning • Server-centric monitoring • IT Governance models introduced • ITIL Operational Process Frameworks embraced • Managed and Forecasted CAPEX / OPEX • Streamlined management of services • Proactive, Automated actions • Managed Service Delivery • Non-Optimized • Datacenter • Optimized • Datacenter • Automated • Datacenter • Elastic • Datacenter Simplify Automate Evolve

11. The journey also has many entry pointsTwo most common are Datacenter and Applications Unified Management Datacenter Progression Application Progression

12. Your journey Determining where you should start Different journey & entry point based on maturity and needs… Phase I Simplify Phase II Automate Phase III Evolve You might start here if … 12

13. Financial benefits: the big picture A shift from Capex to Opex over the course of the journey Non-Optimized Datacenter Optimized Datacenter Automated Datacenter Elastic Datacenter Simplify Automate Evolve Curves flatten as expenses become more predictable OpEx Total Cost of Ownership Shift from Capex to Opex over time CapEx Journey to the Cloud

14. Potential benefits: A closer lookRepresentative savings and measurable business advantages Non-Optimized Datacenter Optimized Datacenter Automated Datacenter Elastic Datacenter Simplify Automate Evolve • Central Ops 20-40% • Self Service IT 20-40% • IT Management 5-10% Typical Savings • HW/SW Procurement 10-15% • Servers15-45% • Add’l Central Ops10-20% • Capex30-40% • Opex20-30% • Reduced time to deliver new services • Improved service delivery • Enhanced productivity/ efficiency of staff • Proactive incident management • Virtualized servers / standardized Hardware • Reduced power / HVAC consumption • Improved datacenter space utilization • Transparent insight into costs • Higher service levels (tied to business vs. infrastructure) • Reduced incidence of error through process automation • Increased job satisfaction for highly skilled resources • Increased capabilities/flexibility through automated decisions Additional Benefits • TCO reduction · Improved cost management and insight · Do more with less

15. Phase I: Simplify “Tackle the basics” - standardization and consolidation • Virtualize Resources • Rationalize Data Center • Standardize Key Components • Consolidate Infrastructure • Consolidate • Address Technology Processes Put standard processes in place Address architecture layer Assess where you are and where you want to go Rationalize environment Typical Steps on the Journey Confirm minimum requirements Use virtualization and pooling to consolidate IT infrastructure Understand what you have Identify technical barriers to entry Set stage for future phases Standardize technology and tools Our Assets, Tools and Capabilities Offshore Virtualization Factory Models Offshore X2V Capability Virtualization Business Case Estimator Solution accelerators for Hyper-V deployment Onshore and offshore migration and application packaging Proven Hyper-V & VMWare delivery; POC to 2k+ servers Assessment Toolkit

16. Phase II: Automate “Establish control” – automation, management and monitoring • Streamline Operations • Automate Key Components • Optimize • Enhance Service Monitoring • Address Provisioning • Integrate Apply provisioning techniques to reduce turnaround times Review and optimize processes Implement automation tools (e.g., virtual machine mgt.) Typical Steps on the Journey Use predictive operations capabilities to improve service delivery Align IT operations to ITIL principles Implement management tools Implement health and monitoring tools for infrastructure and applications (e.g. MSSC products) Automate IT Processes and Technology Control/view what you have Enforcement of strong operational processes (ITIL) Automated provisioning and lifecycle management Our Assets, Tools and Capabilities Process and technology integration Self service portal with integrated service catalog Offshore customization capabilities Deep experiences and credentials with Microsoft System Center deployments

17. Phase III: Evolve “Tie it all together” – service orientation and cloud delivery • Service Oriented Infrastructure Key Components • Service Automation • Business Agility • Service Virtualization • Predictive Operations • Business Service Management Enhance automation and dynamic provisioning to enable IT Utility Use feedback loop and self-healing diagnostics to move to Predictive Operations Link operations to business services Offer robust service request interface Typical Steps on the Journey Integrate between physical, virtual and process layers with advanced tooling Force process via tools Provide metering/billing tailored to client Enable run book automation Maximize use of IT investments Virtualize/integrate services across multiple sources (internal, external, private/public cloud) Introduce BSM (Business Service Management) Cloud Computing Assessment Tool Cloud Computing Methodology Accelerator Cloud Architecture Reference Model Our Assets, Tools and Capabilities Avanade Cloud Enablement Strategy Storm Portal: Cloud Service Meta Manager Accenture “Bus” IT Infrastructure Integration Microsoft product groups relationships

18. Elastic Datacenter journey is a major change management challenge, especially with respect to how IT services are requested, delivered and managed There will be challengesThe “technology” component may be the easiest part of the journey Success requires tight business and IT integration, from program conception through on-going execution Change Management If approached as “one big outcome” it can take too long, fail to demonstrate value fast enough, be deemed a time/ money sink, and lose support before goals are realized Key challenges in moving to Elastic Datacenter Business/IT Integration Even an otherwise successful implementation can be taken way off track by those using it; given the fundamental change to how services are being used, addressing users is critical Too Big/ Too Long User Resistance

19. Our approach Programmatic, customizable and goes beyond just the technology • Plan • Analyze • Design • Build • Test • Deploy • Run Avanade Connected Methods • Uses our methodology Avanade Connected Methods • Workstream approach is both flexible and technology agnostic Release Planning Activities Activities Activities • Thorough attention to non-technology areas to ensure program success Datacenter Infrastructure Activities Activities Deployment Activities Activities Activities • Supported by our suite of powerful assets Service Introduction Activities Activities • Proven success low-risk delivery, on-time and budget Governance Activities Activities Activities • Business Case Modelling • Service Catalog • Cloud Computing Technology • Deployment, Issue Tracking, Reporting

20. Avanade engagement success factorsMitigating potential issues before they arise Benefits Model Production of a robust and repeatable business model tailored to the client that clearly demonstrates the value of the Hyper-V proposition. This typically shows a ROI within a year when compared to a VMware solution, dependent on the scale of the estate and current virtualisation maturity. Datacenter Pilots Establish a proof of concept Datacenter pilot to run typical client workloads. Work with the client to allow them to assess the fit within their organization. A common approach is if Hyper-V is found to be technically comparable or better then the financial component will be used to make the decision. Consistent Structured Approach Reusing our design, build and migration process assets and accelerators enables us to hit the ground running from day one. Lessons learned from previous engagements help to avoid common issues. Integration with System Center Utilizing System Center Configuration Manager allows us to automate the deployment of the Hyper-V hosts using existing assets significantly reducing initial build times. Further integration with SCVMM, SCSM, and SCOM demonstrate the advantages of a consistent platform across the Wintel estate. Global Migration Factories Avanade operates offshore application migration factories allowing us to work at scale. They are staffed with skilled virtualisation and migration professionals providing a cost effective service and are designed to scale rapidly to accommodate a new customers migrations. Grow the workload scope The initial pilot will often start with a limited scope of workloads. Once these workloads are proven our experience at other clients shows that additional workloads brought into scope can increase by over 60%.

21. Our cloud computing framework Business Service Management (BSM) Metering & Billing Windows Linux UNIX System Z Core Enterprise Private Internal Cloud Private & Public External Cloud Virtualisation PLATFORM DMZs Business Service Management (BSM) Red zone System Z System Z Windows Windows Linux Linux UNIX UNIX Metering & Billing Yellow zone Service Catalogue Orchestration& Provisioning Green zone Policy Rules NETWORK NETWORK Virtualisation Virtualisation Predictive Operations PLATFORM PLATFORM Orchestration & Provisioning Predictive Operations Storage Net Policy Rules Hyper-V Cloud Fast Track DMZs DMZs Red zone Red zone Requests Requests Yellow zone Yellow zone NETWORK NETWORK NETWORK NETWORK STORAGE Green zone Green zone Storage Net Storage Net Virtualisation SAN NAS Backup Archive DC Model STORAGE STORAGE Configuration Management Database (CMDB) Backup Backup Archive Archive SAN SAN NAS NAS Configuration Management Database (CMDB) • Configuration Management Database (CMDB) Enterprise Shared Technical Infrastructure Operations Management Workload Requests and Provisioning

22. Typical roadmap and timeline • Plan • Analyze • Design • Build • Test • Deploy • Run Our recommended first step Assess needs and maturity, create business case and develop the roadmap for your customized journey 6-12 Weeks 3-XX Months Timeline and Methodology 3-6 Weeks Objective & Approach • Assess server architectures • Propose candidate server architecture • Develop business case • Propose transition plans • Detailed design creation • Develop execution plans • Transition applications and services • Support of service delivery Deliverables • Current state inventory • Proposed architecture • Conceptual design • Business case • Operations impact assessment • Infrastructure design • Build and migrate plans • Operations design • Validated business case • Value proposition plan • Virtualized infrastructure platform • Reduced server TCO • Value proposition delivery • Operations management improvements

23. One customer’s journey An on-going success story Starting Point Current State • ~£3.386M savings, 159% ROI over 4 years • > £2.2 M saved in power, cooling and support from reduced physical footprint • > £1.1M in license and support cost savings • Measureable business outcomes • Reduced time to market & business flexibility EMEA Data Center 2950 servers 41% virtualized (VMWare) EMEA Data Center 2950 servers 80% virtualized (Hyper-V) transformation Invited vendors in to share vision/ set roadmap Part 2: V2V Virtual migration, VMWare to Hyper-V, 80% Business case modeled ROI at 65% and 80% virtualized Proposed solution and joint presentation to customer leadership Going forward Planning to create management and automation solution for virtualized landscape Our recommendation: Start with Business Case Migrate to Hyper-V Part 1: P2V Physical server migration, 41% - 65% virtualized Product functionality study: VMWare vs. Hyper-V On-shore team (20% migrations - complex) Off-shore “factory” (80% migrations - standard) Executed by Avanade Executed by Customer

24. One customer’s journey An on-going success story Starting Point Current State • 100% ROI over 8 Month • Remove 12% of physical server unused in the data center • Measureable business outcomes • Business Flexibility, Compliance, Predictable France Data Center 600 servers (FY07) 41% virtualized (VS 2K5) France Data Center 1600 servers (FY11) 76% virtualized (Hyper-V) transformation Invited vendors in to share vision/ set roadmap Part 2: Evolve Process Orchestration Service Reporting Service Offering Service Catalog (Template, Service Model) Going forward Planning to Implement Self Service-Portal Compliance Application Compliance assessment Our recommendation: Define Service Offering, Process and infrastructure requirements Change Management Part 1: V2V Physical server migration, 76% virtualized and managed Infrastructure: Implementation with DRP 3rd Site Automation Process definition Monitoring On-shore team (100% migrations - complex) Executed by Avanade Executed by Customer

25. One customer’s journey An on-going success story Starting Point Current State • ~ 649 k€ Savings ROI over 4 years • 1 M€ saving in Hosting • 266 K€ saving with flexibility • Measureable business outcomes • Business Agility, Compliance, Flexibility France Data Center 310 servers 0% virtualized France Data Center 32 physical Servers 89% virtualized (Hyper-V) transformation Invited vendors in to share vision/ set roadmap Part 2: P2V P2V transformation Business case modeled ROI at 33% and 65% virtualized) Going forward Orchestration, Self Service-Portal, Charge back model Proposed solution and joint presentation to customer leadership Our recommendation: Define Class of Services, Service Offering, Business Case, Technical PoC Service Implementation Infrastructure /w Failover, Automation, Change Management, Service Monitoring Infrastructure: Requirements, Technical PoC On-shore team (100% migrations - Simple) Executed by Avanade Executed by Customer

26. How we’re different Broad range of provider types – all fall short in some way for their customers Large Providers – Tool Focus Virtualization Only Spot Deployments Lack Process Expertise • Focus on their technical tools • Very costly, very complex • Never-ending projects with bad track records • Very narrow focus on “hot” area of virtualization at the expense of basics, processes, etc. • Leave large gap on IT Operational process and governance • Lack knowledge and expertise across full lifecycle • Provides limited value without process components • Focus on technology alone • Process components missing from solution – very likely to fail • Avanade is unmatched. • Customized solutions based on your need to fulfill strategic, financial and operational goals • Focus on managing and forecasting TCO through rationalization, virtualization, standardization • Support your long term strategy while efficiently leveraging your current investment • Maximize your time to value through incremental steps along the journey

27. Why Avanade? Clear vision of modern datacenter services, supported by pragmatic approach for your successful journey Commitment to delivering business value – not just technology Our Vision Proven track record in delivery of datacenter services Deep virtualization and automation expertise, including provisioning and self-service capabilities Extensive System Center and ITIL process expertise to optimize IT operations Strong point of view and asses for cloud computing Our Expertise Our Successes Big savings and measurable business outcomes for customers Recent successes include ENEXUS, Arkema, NAB, Subsea7 • Cost modeling assets to predict and maximize value • Proven frameworks - assessment and advanced optimization • Factory-based approaches – repeatable approaches deliver customizations through efficient, offshore means. • Innovative toolset including portal and Storm (cloud manager) enabled by mature methodologies Our Assets, Tools & Methods Business acumen, technical experience and insights of Microsoft-certified experts Onshore, near-shore, offshore network in 22 countries; global workforce enables best skills at best cost Our People

28. Thank you.

29. Avanade’s Expertise Our unrivalled Infrastructure and Workplace Transformation Experience Solutions • Tight connections with Microsoft product groups • Enterprise Architecture solutions • World class infrastructure Design / Build / Run capabilities • Complete Workplace Transformation services • Power of 3: industry expertise, technology leadership • Local, regional and global delivery, providing scalability & cost effectiveness Technical Leadership • Certified in all 9 Microsoft competencies • 14 employees have elite Microsoft Certified Architect status • Participant in all Microsoft TAP programs • Over 8000 certifications (more than next 3 SIs combined) • More than 20 Microsoft MVPs, 30 published technical authors • Multiple Microsoft Partner Advisory Councils Experience • More than 1,000 Active Directory implementations • Deployed over 5.7 million Microsoft Exchange mailboxes • More than 600,000 server migrations and upgrades • Rolled out / upgraded more than 7.5 million desktops • Over 500 SharePoint engagements • More than 450,000 OCS seats deployed • More BPOS seats deployed than any other Microsoft partner • Microsoft Enterprise Partner of the Year – 6th award in 2010 • Microsoft’s first ever Virtualisation Partner of the Year - 2010