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Lessons Learned from the Global Scaling Up Handwashing with Soap Project

Lessons Learned from the Global Scaling Up Handwashing with Soap Project. 2013 Water and Health Conference Chapel Hill, North Carolina. Jacqueline Devine Sr Social Marketing Specialist. October 15, 2013. Session Objectives.

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Lessons Learned from the Global Scaling Up Handwashing with Soap Project

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  1. Lessons Learned from the Global Scaling Up Handwashing with Soap Project 2013 Water and Health Conference Chapel Hill, North Carolina Jacqueline Devine Sr Social Marketing Specialist October 15, 2013

  2. Session Objectives • Share main lessons learned from Global Handwashing with Soap (HWWS) project • Highlight areas of consideration for future programming

  3. Roadmap • Background • Project objectives • Implementation model • Lessons learned • Areas of consideration for future programming

  4. Global Handwashing with Soap Project • Intensive learning project funded by BMGF • 2006-2010 • Peru, Vietnam, Senegal and Tanzania • Targeting mainly caretakers of children < 5 years of age

  5. Project Objectives • Learn what it takes to stimulate HWWS at large scale • Sustain activities after project ends • Measure impact on health

  6. Main Project Components

  7. Implementation Model • Thinking at scale from design phase • Technical assistance for development of materials, policy reform and capacity building provided by WSP • Implementation through local governments, mass organizations, NGOs, firms or partner agencies

  8. Some Lessons Learned

  9. Men May Also Need to Part of the Behavior Change Journey Source: Monitoring system, Senegal (WSP)

  10. Programs Also Need to Include HWWS Stations • HWWS stations provide: • Ease of access when, where needed • Environmental cue • Norm appeal • Need to think beyond tippy-taps: • Mechanics of HWWS • User preferences • Size matters • Appearances

  11. Design iteration of Mrembo, IFC/WSP Selling Sanitation Design iteration of Happy Tap, Watershed Asia

  12. Stand-Alone Interventions May Not Be Sustainable • Consider integrating and mainstreaming through: • Nutrition programs (e.g., cash transfers) • Ante-natal clinics • Sanitation • Corporate social responsibility • But recognize this is further burdening health systems

  13. Areas for Future Consideration

  14. Focus Opportunity Getting the Right Behavior Change Framework Ability Motivation Target behavior Beliefs & attitudes Knowledge Access/availability Outcomeexpectations Product attributes Target population Social support Threat Social norms Intention

  15. Norming the Behavior • Use subjective norms rather than descriptive • Make the norm noticeable/visible • Present the norm at the time desirable behavioris to occur • Select communication channels that can allow for modeling • Reinforce with policy

  16. Prompting • Critical for habit formation • Consider environmental cues: • HWWS stations • Stickers/posters/print materials • Mobile applications • Consider social cues: • Leverage household and community roles • Shift message from “Wash your hands” to “Remind someone to wash their hands”

  17. To Learn More . . . http://www.wsp.org/hwws-toolkit/hwws-tk-home

  18. HANDWASHING WITH SOAP TOOLKIT http://www.wsp.org/hwws-toolkit/hwws-tk-home

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