190 likes | 342 Views
NDS NSW Regional Support Worker Conference Ballina: 3-4 April 2012. The story so far... Project Manager Mike Field. Famous Career Changers. Bricklayer Hospital porter R at catcher Oyster shucker Xmas decoration Maker School Bus Driver Dog kennel c leaner Coal Miner Mail Sorter
E N D
NDS NSW Regional Support Worker ConferenceBallina: 3-4 April 2012
The story so far... Project Manager Mike Field
Famous Career Changers Bricklayer Hospital porter Rat catcher Oyster shucker Xmas decoration Maker School Bus Driver Dog kennel cleaner Coal Miner Mail Sorter Chicken manure shoveller • Dan Ackroyd • Warren Beatty • Charles Bronson • James Cameron • Ellen DeGeneres • Whoopi Goldberg • Cyndi Lauper • Mick Jagger • Jon Bon Jovi • Matthew McConaughey
Who did what • Dan Ackroyd was previously a Mail Sorter (i) • Warren Beatty used to be a Rat Catcher (c) • Charles Bronson was once a Coal Miner (h) • James Cameron was a School Bus Driver (f) • Ellen DeGeneres was an Oyster shucker (d) • Whoopi Goldberg was a Bricklayer (a) • Cyndi Lauper was a Dog Kennel Cleaner (g) • Mick Jagger was a Hospital porter (b) • Jon Bon Jovi used to make Xmas decorations (e) • Matthew McConaughey used to shovel chook manure (j)
Reasons to Change Career: • Our research showed: • 95% said the best reason to change career change is to be “more personally rewarded and satisfied” • 63% of people think that a career in our sector would be rewarding, but… • only 24% of people had considered a career in the sector
What was needed: • Major marketing campaigns - based around “Real People, Real Stories” • A unique jobs website - real jobs from real employers only • Rich information and insights into sector • Support and guidance for job seekers • A unifying brand – carecareers
carecareers – Home Page THE CREATIVE
carecareers – Career Quiz THE CREATIVE
carecareers – True Stories THE CREATIVE
carecareers – Getting Started THE CREATIVE
carecareers – Advice & Opinions THE CREATIVE
carecareers – Search Jobs THE CREATIVE
projectABLE: Reaching out to students What is a support worker? What are the shifts like? How did you decide this is what you wanted to do? How many clients do you have? I was working as a chef for 10 years before I decided that I wanted to assist people with disabilities
carecareers.com.au 1300637 637 Project Manager mike.field@nds.org.au 02 9256 3172