Welcome Webinar

1. Welcome Webinar What We’ll Be Discussing • The Details • Process Outline • Repetitive Process • Keyword Research • Utilizing Customer Support The Basics Google Rankings & Leads Search Impact Communication Our Team Intro E-Mail / Calls This Webinar will run for roughly 40 - 50 minutes and if time allows for it there will be a short Q & A opportunity. In the event that we do not have the time for an open Q & A session you can e-mail searchimpact@advancedaccess.com with your questions and you will be assisted as soon as possible. Please note that anyone within your office that will be working on your website should be on this Webinar. You’ll also want to contact Customer Support to make sure these people are added to your authorized contact list as we will not be able to provide marketing or customer related support to them on your behalf without them being authorized. This Webinar will start shortly…

2. Welcome Webinar Google Rankings - Review Google considers over 200 factors when deciding where a website should rank for any given keyword. Some of those things we can help address on your website while others we cannot. Here are just a few examples of each: Addressable Not Addressable • Fresh Unique Keyword Rich Content • Meta Tags • Header Tags • Image Alt Text • Keyword Rich Anchor Text Links • In Bound Links From Other Websites • Quality Decrease of In Bound Links • Competitors Being Competitive • Amount of Competition • Your Social Media Involvement

3. Welcome Webinar Fresh Unique Keyword Rich Content Fresh Content Google uses “QDF” “Query Deserves Freshness” as part of their ranking system. In moist cases If you searched for “Steelers Vs. Broncos score” then you’d want to see the most recent game, and not a game played years ago. Increasing your usability and relevance over time If you were doing research on a topic, you’d trust a source that kept itself current and provided new related content. Unique Content Google can recognize duplicate content Not helpful for users If you copied and pasted from Wikipedia, then Google would rather rank the Wikipedia page. Keyword Rich “Our community is an ideal place to live, and since it’s centrally located it can suit anyone’s needs.” “Riverside is a wonderful place to find a home, and with all of the available First Time Buyer programs it makes a good place for your real estate investment.”

4. Welcome Webinar Meta Title and Description Meta Title 1 to 2 keywords, Primary/Secondary Markets: 60-80 Characters Meta Description 255 Characters Describe the page, and call the visitor through the Search Engine Result Page onto the website What About Meta Keywords? This “tag” would hold your “suggested keywords” for the search engines to use This was horribly abused, and has recently been confirmed by Google, Yahoo and Bing that they are NOT used to impact your websites ranking.

5. Welcome Webinar Google Rankings – No Guarantee While our customers often enjoy great rankings within search engines like Google, we cannot predict or guarantee that Google will choose to make your website number one or even within the top 10 results of any given search. Great rankings take time and that timeline varies from area to area based on the level of competition within each given market.

6. Welcome Webinar Leads and Site Usability Regardless where you rank within Google or how nice your website looks, if it isn’t converting visitors into leads then it is nothing more than a virtual business card. We work hard to drive targeted traffic to your website and to improve your rankings and site appeal of your website over all but in the end we cannot guarantee that you will receive any number of leads each and every month. Here are just a few reasons why: Not Addressable Addressable • Lack of Property Listings (Listnow) • Access to Property Information (IDX) • Lack Of Call To Action • Industry Lows • Poor Economy • Consumer Confidence

7. Welcome Webinar How Search Impact Communicates with you! Twitter: Please feel free to interact with us via Twitter @SearchImpact Webinars: We offer Ongoing training webinars exclusively for Search Impact clients! Chat: Have a quick question? Just click the Live Chat icon inside your virtual office and chat right away! Email: We’ll be sending you up-to-date guidance specifically for real estate site owners to get the biggest impact from their online efforts. You can also reach us via searchimpact@advancedaccess.com Consultants: If you still have questions, you can call our consultants at 888-902-4653 Ext 416 or 714-923-1956

8. Welcome Webinar Our Team Marketing Consultants: These are the people you will be communicating with during the course of your Search Impact service. They will be responding to all of your e-mails, chats, tweets and calls. Marketing Consultants are also responsible for Training Webinars and making sure information gets to the rest of the team that needs to get addressed. Marketing Specialists:The team of Marketing Specialists are the people that do all the on page optimization of your website from month to month. They are responsible for meta tags, header tags, image alt text and many other on page factors for the Search Impact service. Content Writers:This team is dedicated to nothing else but researching and writing content for our customers. Once they finish content they send it to our Marketing Specialist team to have it added to your website. Link Managers:These individuals do nothing more than work on the promotion of your business and website through link building efforts. Directories, Social Network Profiles, Local Portals and other websites are what these people focus on for you.

9. Welcome Webinar Introduction Call / Email Our Search Impact service costs $299.95 per month and is automatically billed by our Accounting Department. This is a serious service by our team and a serious commitment financially for each and every one of you. There are some things that we must have from you before we can proceed with your setup. (Most Will Have Already Provided This To Your Sales Representative* This is “just in case”) If you’ve not already provided us with the following information please take 5 – 10 minutes immediately after this presentation to send us an e-mail to SearchImpact@AdvancedAccess.com with the answers to the following: Up To 8 Areas – Counties, Cities, Neighborhoods, Area Nicknames Office Information – Company Name, Office Address, City, State, Zip, Direct Line, Cell Phone, Fax, E-Mail (Note: One Office Address & E-Mail Only) Can We Change Your Template? – If you say YES this will be one of the first visual changes you’ll see shortly after completion of our keyword research if not sooner.

10. Welcome Webinar Process Outline Sales Charges Your Card (Same Day) Assigned to Marketing Specialist Once Info is Collected (Varies – Ideally, Same Day) Round 1 Link Building Issue Opened to Link Managers (Completed First Month) Keyword Research Issue Opened (Completed First Month) After Keyword Research – Content Needs Issue Opened to Content Writers (Completed in 2 Months) Template Change - if OK’d by you (Completed First Month) Home Page Code / Structure Optimization (Completed First Month – Typically NOT Visually Noticed) When we finish link building or adding content to your website or any on page optimization, you can expect to receive an e-mail for each task with details to what it is we’ve done.

11. Welcome Webinar Repetitive Processes Keyword Research Link Batch 1 On Page Optimization Content Completion Content Addition Content Writing – Completed in two month cycles Link Building – Completed in two month cycles On Page Optimization – Completed in two month cycles Everything is structured so that every single month we are actively working on one aspect of your website or another to ensure that Google and other search engines are consistently seeing growth. Note: Search engines pay attention to how often changes are made to your website as one determining factor of rather or not you should do better than your competition. Link Batch 2 On Page Optimization Content Completion Content Addition Link Batch 3 On Page Optimization Content Completion Content Addition Link Batch 4 On Page Optimization Content Completion Content Addition

12. Welcome Webinar Keyword Research Knowing which keywords to spend more of our efforts on is going to be extremely important to the over all amount of targeted traffic that can possibly come to your website from Google and other search engines. Out of 100 – 150 keywords we research based off of the 8 areas you’ve provided us we will turn around and focus on the top 40 most searched keywords from your market. Keyword Research is completed 30 days after we receive area information from you during our intro call / e-mail process. You’ll receive a link via e-mail to an excel document containing our research for your records.

13. Welcome Webinar Utilizing Customer Support Adding / Deleting / Modifying Properties Creating / Deleting / Modifying Pages Creating / Deleting / Modifying E-Mail Accounts Uploading / Inserting / Resizing Images Form Spam Domain Renewals and Misc. Questions Adding or Removing Links to Internal Pages IDX Issues Essentially any technical support related questions need to be geared towards Customer Support. They can be reached at 866-518-1571 or e-mailed at Support@AdvancedAccess.com. In the event that you call our consultants at 714-923-1956 or 888-902-4653 Ext 416 or e-mail searchimpact@advancedaccess.com anything technical related will most likely be directed to contact our Support Team.

14. Welcome Webinar In Conclusion We will now spend the next five or so minutes in a Q & A session. Please type your questions in the “Chat” area located on the bottom right hand side of your Webinar screen. For purposes of this Webinar please keep your questions general and not site specific.

15. Welcome Webinar How Search Impact Communicates with you! Twitter: Please feel free to interact with us via Twitter @SearchImpact Webinars: We offer Ongoing training webinars exclusively for Search Impact clients! Chat: Have a quick question? Just click the Live Chat icon inside your virtual office and chat right away! Email: We’ll be sending you up-to-date guidance specifically for real estate site owners to get the biggest impact from their online efforts. You can also reach us via searchimpact@advancedaccess.com Consultants: If you still have questions, you can call our consultants at 888-902-4653 Ext 416 or 714-923-1956

16. Welcome Webinar Introduction Call / Email Our Search Impact service costs $299.95 per month and is automatically billed by our Accounting Department. This is a serious service by our team and a serious commitment financially for each and every one of you. There are some things that we must have from you before we can proceed with your setup. If you’ve not already provided us with the following information please take 5 – 10 minutes immediately after this presentation to send us an e-mail to SearchImpact@AdvancedAccess.com with the answers to the following: Up To 8 Areas – Counties, Cities, Neighborhoods, Area Nicknames Office Information – Company Name, Office Address, City, State, Zip, Direct Line, Cell Phone, Fax, E-Mail (Note: One Office Address & E-Mail Only) Can We Change Your Template? – If you say YES this will be one of the first visual changes you’ll see shortly after completion of our keyword research if not sooner.