Utilizing the Arts for Community Activism

1. Utilizing the Arts for Community Activism Jennifer Wilson State Program Coordinator Students Working Against Tobacco www.OKSWAT.com

2. Objectives • Identify at least 2 examples of how the arts have been used in other social justice movements. • Name at least 3 ways local youth can utilize the arts for grassroots messaging.

3. The Arts Experience 1 2 3 Incorporated by Big Tobacco Countering Big Tobacco Universal Issues Visual Arts Dance/Music Theater/Film Literature

4. Disclaimer ~ Some of the images may be disturbing and politically charged. This presentation is for educational purposes only.

5. Visual Arts: Movement to abolish the death penalty Abolish the Death Penalty, 2000 by Malaquias Montoya Abou Ghraib, 2005 By Malaquias Montoya Source: www.MalaquiasMontoya.com

6. Visual Arts: Chicano Movement Death of Ruben Salazar, 1986 by Frank Romero La Vista en las Nubes, 2000 by Antonio Rael Source: www.artslant.com/global/artists/show/10307-antonio-raels-art-gallery www.romerostudios.net

7. Visual Arts: Chicano Movement We are Not a Minority by Mario Torero Pilgrim by Yolanda Lopez Source: www.nationalmuseumofmexicanart.org/pages/col_2000_114.html

8. Visual Arts: Chicano Movement Cesar Chavez by Alfredo Arriguin Sun Mad, 1982 by Esther Hernandez Source: www.nationalmuseumofmexicanart.org/pages/col_2000_114.html

9. Visual Arts: HIV/AIDS All that Glitters, 1991 by Afrekka Jefferson Power of Performance, 1997 by Afrekka Jefferson Source: http://www.thebody.com/content/art45918.html

10. Visual Arts: HIV/AIDS Africa Freedom Day by Judy Ann Free Your Demons by Nancer LeMoins Source: http://www.thebody.com/content/art45918.html

11. Dance/Music New Dance Group, 1932 Tito Puente Focused on the Cuban Revolution • Midst of Great Depression • Dancers were all from the labor class • Brought political and social issues to the forefront Source: ndg.org ebay

12. Dance/Music • Revolutionary politics • EZLN • Cultural Imperialism • Corporate America • Oppression Source: Ebay ratm.com

13. Theater/Film Federal Theater Project, 1935 Created by the New Deal government El Teatro Campesino affiliated with the United Farm Workers Source:pbs.org/now/arts/politicaltheater.html elteatrocampesino.com

14. Literature: The Civil Rights Movement The Last Poets Affiliated with the Black Panther Party Maya Angelou Amiri Baraka Source: www.math.buffalo.edu/~sww/LAST-POETS/last_poets0.html amiribaraka.com wikipedia.org/wiki/Maya_Angelou

15. Literature: The American Indian Movement Raul R. Salinas John Trudell Source: www.raulrsalinas.com www.dickshovel.com/lsa13.html

16. Digital Expression Movement Jenny Holzer, Guerilla Artist

17. Digital Expression Movement Jenny Holzer, Guerilla Artist

18. Digital Expression Movement Jenny Holzer, Guerilla Artist

19. Digital Expression Movement Jenny Holzer, Guerilla Artist

20. Why Sponsor the Arts? Philip Morris Bates Proposal-1988 “PM takes advantage of public good will toward the arts by converting a cigarette pack into a piece of art. It responds to the social pressure against cigarettes by using packaging with universal interest and appeal.” • The PM concept, because of it’s visual arts positioning, provides strong opportunities in each of the key marketing areas. • Packaged in a variety of 10 different works of original commissioned art. Ten of the most important contemporary artists will be invited to submit designs. “The art world has traditionally been an obvious place for trends in fashion and lifestyle. The news created by artist involvement in a new brand will immediately put the product in the hands of trendsetters and newsmakers.” Source: Legacy Documents 2041116126

21. Why Sponsor the Arts? The Case of the “Imagine” Festival “Through sponsorship of this event, Philip Morris will have an unprecedented window of opportunity to innovatively market itself through one of the most important, up and coming International Arts Festival!” • Four Key Areas of Interest for Philip Morris: • Political Leverage • Educational & Environmental Tie-In • Advance Promotions • On-Site Visibility & Promotions Source: Legacy Documents 2042915757

22. Why Sponsor the Arts? The Case of the “Imagine” Festival • The Realization of Philip Morris Marketing Goals Utilizing the Imagine Festival: • Help Philip Morris to be perceived as a company that “gives” something back to its consumers and the community. • It will break through the clutter of the market place and cement Philip Morris brands with loyal consumer audiences. • Increase Philip Morris sales in the tri-state area. • “Grass roots” – based events and causes are “the place” to be for Corporate America in the 90’s. Source: Legacy Documents 2042915757/65

23. Visual Arts: Industry Sponsorships G U G G E N H E I M M U S E U M Abstraction in the Twentieth Century: Total Risk, Freedom, Disciplineis sponsored by Philip Morris Companies Inc. February 9, 1996 - May 12, 1996 Vasily Kandinsky, 1912 Source: Legacy Documents 2044730275

24. Visual Arts: Industry Sponsorships Source: Legacy Documents 2047916130

25. Dance/Music: Industry Sponsorships Imagine ME Teaching Fred Astaire Appeared in the January 1950 editions of Comic Weekly, Metropolitan Sunday Newspaper, Independent Comics Source: Legacy Documents 502473314

26. Dance/Music: Industry Sponsorships September 16, 1994 Nashville, TN Ray Bowers & Lisa September 1998 Source: Legacy Documents 502473314

27. Dance/Music: Industry Sponsorships Health Advocates Protest Tobacco Sponsorship of Alicia Keys Concert in Indonesia WASHINGTON, DC – International public health advocates are calling on U.S. singing star Alicia Keys to withdraw tobacco industry sponsorship of her July 31 concert in Jakarta, Indonesia, and are condemning tobacco giant Philip Morris International for sponsoring the concert as a way of marketing cigarettes to children. The concert is being sponsored and heavily advertised by Philip Morris International and its Indonesian subsidiary Sampoerna. Update:Alicia Keys snubs out cigarette branding from gig, Associated Press, August 1, 2008 Source: Campaign for Tobacco Free Kids, July 24, 2008

28. Theater/Film: Industry Sponsorships Clairesse Agnew, 1890 Actress Jean Harlow, 1936 Carreras British Tobacco Source: Ebay

29. Theater/Film: Industry Sponsorships Source: Legacy Documents 503093889

30. Extra! Extra! News Flash! “Big Tobacco” cuts arts funding in New York City By Clare Hurley1 November 2007 Altria Group, the recently assumed name of Philip Morris Companies, announced this month that because of corporate restructuring, it would no longer be making its $7 million annual contribution to the arts in New York City. Fatal funding: tobacco and the arts OTTAWA  |  Sept. 26, 2003 — A small Ottawa orchestra is torn between its need for funding and the morality of taking money from the tobacco industry. Source: New York Sun Capital News Online

31. Extra! Extra! News Flash! Seattle arts scene has a sly new patron -- Big Tobacco Tuesday, February 3, 2004 (excerpts below) Considering Vain hair salon's punk/vegan image -- edgy with an undercurrent of good for you -- the smoking lounge comes as a surprise. Brown & Williamson Tobacco Corp. paid for the smoking lounge as part of a subtle new ad campaign. It debuted in Seattle last year and is designed to win new friends for an old brand, Lucky Strike. Not only that, teams of attractive young Seattle smokers are on Lucky's payroll, hanging out in bars and passing the word about Lucky-sponsored arts events. The teams don't pass out cigarettes, partly because companies are barred from that in King County and partly because that would be too direct for this kind of campaign, known as guerrilla advertising. Vain, a hair salon with art gallery space. Vain has a deal with Brown & Williamson Tobacco Corp.: money for the salon's art programs in return for understated promotion of cigarettes. Unlike Philip Morris, which used to sponsor the establishment's version of culture, Lucky Strike is going after alternative art and art-related venues that attract youths. Source: SeattlePI.com

32. How YOUth can Counter the Tobacco Industry Using the Arts Source: Lawton SWAT-Oklahoma

33. How YOUth can Counter the Tobacco Industry Using the Arts Source: Lawton SWAT-Oklahoma

34. How YOUth can Counter the Tobacco Industry Using the Arts Source: Lawton SWAT-Oklahoma

35. How YOUth can Counter the Tobacco Industry Using the Arts Source: Lawton SWAT-Oklahoma

36. How YOUth can Counter the Tobacco Industry Using the Arts Grant Union High School California The TRUTH Wall Brighton Terrain Park, UT Source: blog.rideutah.com/?p=37 Grant.k12.ca.us

37. How YOUth can Counter the Tobacco Industry Using the Arts Project Girl A Multimedia Exhibition & Guide to Un-Mediafying Your Life • Uses art as a means to reflect, express, and transform the way girls interpret and respond to popular media advertising and entertainment • Camp featuring art and media literacy • Art Openings Respect Me by Kelly age 16 Body Tracing by Alexandria, age 14 Source: Intermediaarts.org

38. How YOUth can Counter the Tobacco Industry Using the Arts Email Art: a contemporary art electronic exhibition Every Monday for 6 weeks, subscribers will receive an e-mail from a different artist, selected from our preferred e-mail contributions received within the first 5 weeks from amongst the exhibition subscribers. Subscription to the exhibition is free. The exhibition is looking at issues such as the links between Mail Art and E-mail Art, the Internet as a medium for communicating art, the e-mail as an art product. Source: National Theater, Royal Academy, and the Center of Attention, nostankyou.com

39. How YOUth can Counter the Tobacco Industry Using the Arts Youth Theater y Algo Más • Program for youth ages 14-18 • Explore issues that are important to them as individuals and as members of larger communities • Turn them into short plays (in English and Spanish) that may entice food for thought and a platform for dialogue.   • The program runs in the summer, fall and spring and meets once a week for three hours. Source: Artforchange.org

40. How YOUth can Counter the Tobacco Industry Using the Arts Source: Communityarts.net

41. How YOUth can Counter the Tobacco Industry Using the Arts Source: Communityarts.net

42. How YOUth can Counter the Tobacco Industry Using the Arts Digital Projects: Facing History and Ourselves • Digital legacies (testimonials) • 10-second films for cell phone transfer • Show how students confront the tobacco industry in their home community • Show how students challenged the social norm of tobacco use • Explore what it means to be a leader Source: Communityarts.net

43. How YOUth can Counter the Tobacco Industry Using the Arts Partnership with the Art Club • Safe environment for self expression • Opens communication channels • Builds teamwork and camaraderie • Shares thoughts and messages with the public • Helps move social norm change Source: Communityarts.net

44. How YOUth can Counter the Tobacco Industry Using the Arts How can you utilize the arts for YOUR community? Open discussion

45. Closing SlideThank You! Jennifer Wilson State Program Coordinator Students Working Against Tobacco (SWAT) www.okswat.com 405-271-3619