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Using Social Media in Health Promotion Gloria Tsang, RD Founder of HealthCastle

Using Social Media in Health Promotion Gloria Tsang, RD Founder of HealthCastle.com. Where is HealthCastle?. Trusted. Fun, & Practical. Objectives. What Could (or Should) You Do on Social Media? Balancing Company and Personal Brand Which Social Media Platform Works for You?.

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Using Social Media in Health Promotion Gloria Tsang, RD Founder of HealthCastle

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  1. Using Social Media in Health PromotionGloria Tsang, RDFounder of HealthCastle.com

  2. Where is HealthCastle? Trusted. Fun, & Practical.

  3. Objectives What Could (or Should) You Do on Social Media? Balancing Company and Personal Brand Which Social Media Platform Works for You? Trusted. Fun, & Practical.

  4. Why? Prior to 2007: tradition PR Need to broaden our audience Social Media: free Trusted. Fun, & Practical.

  5. SocialMedia Trusted. Fun, & Practical.

  6. SocialMedia Q. Well, what to broadcast? • A. Fresh contentrelevant to your audience. Trusted. Fun, & Practical.

  7. SocialMedia = Networking • Local professionals, RDs, foodies, editors • Whoever made a comment on your blog • Friends and readers • Your online resume *** Trusted. Fun, & Practical.

  8. When imbalance strikes….. Too much Social Too much Media Trusted. Fun, & Practical.

  9. Balancing Company vs Personal Brands On Twitter: We interact with PEOPLE Trusted. Fun, & Practical.

  10. What Do You Do on Facebook? Waste Some Time Trusted. Fun, & Practical.

  11. What Do You Do on Facebook? On Facebook: Business Page Trusted. Fun, & Practical.

  12. What Do You Do on Facebook? An Initiative Trusted. Fun, & Practical.

  13. What Do You Do on Facebook? Market Your Event Trusted. Fun, & Practical.

  14. What Do You Do on Facebook? Ooooooo….. A secret group. Trusted. Fun, & Practical.

  15. Videos! Start a YouTube Channel Trusted. Fun, & Practical.

  16. Videos! A campaign or a short message Trusted. Fun, & Practical.

  17. My latest addiction….. Trusted. Fun, & Practical.

  18. Pinterest Trusted. Fun, & Practical.

  19. Case Study: A lesson for us Choose an appropriate platform for our target audience Google Buzz introduced in Feb 2010 Trusted. Fun, & Practical.

  20. Case Study: A lesson for us The result? What we should have done? What works for Mashable doesn’t always work for us HealthCastle.com  Women / Mashable  IT-savvy men Check our member base Yahoo: 30 % Hotmail: 18 % Gmail: 13 % Trusted. Fun, & Practical.

  21. So, Which Platform? Goals? Connect with like-minded professionals? Share your passion and talents? Look for a job? Get more clients? Market a campaign? Audience? How Much Time? Trusted. Fun, & Practical.

  22. Social Media….. A silver bullet Part of a marketing mix Trusted. Fun, & Practical.

  23. Today! Share your passion & Start a blog Utilize LinkedIn Connect with me on FB so I can add you to the secret group Start connecting! Trusted. Fun, & Practical.

  24. Connect with Me! Facebook.com/healthcastle @HealthCastleGlo Linkedin.com/in/gloriatsang

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