C@R Business Approach

1. C@R Business Approach Collaboration@Rural (C@R)

2. C@R - Business strategy approach Collaboration@Rural (C@R)

3. The Problem Statement Collaboration@Rural (C@R)

4. The Solution Statement Collaboration@Rural (C@R)

5. C@R Mission and Vision • C@R enable people in remote and rural areas to fully participate in the knowledge society as citizens and as professionals. • The C@R essence is to make rural and remote areas more attractive, less isolated and more productive by using modern knowledge society technologies in an innovative way. • C@R proposes a technological response to the barriers preventing rural development and use the LL methodology as a way to involve rural collaborations. Collaboration@Rural (C@R)

6. C@R - Overall Objectives • C@R intends to promote collaborative working environments • key enablers of sustainable development in rural areas • C@R proposes a technological response to the barriers preventing rural development • development, test and validation of a collaborative platform to enhance the capabilities of rural inhabitants leading to a better quality of life and a revalorization of rural settings • C@R uses the living labs methodology as a way to involve rural constituency in RTD activities taking advantage of collaborative technologies • inclusion in the wide sense:to enable people in remote and rural Europe to fully participate in the knowledge society as citizens and professionals Collaboration@Rural (C@R)

7. Traditional sectors: • Conditions for sustainability of rural economies • Increasing productivity @Work • Emerging activities: • Promote rural entrepreneurship • Help creating employment in knowledge-based society • Enable new business models • Promotion of a rural community awareness: • Participation and inclusion in governance • Creation of virtual communities @Life • Globalization process: • Prevent disconnection facilitating • access to digital contents • Prevention of out migration: • Helps retaining young people C@R expected impact Will foster rural sustainable development Collaboration@Rural (C@R)

8. The Consortium • Role of Industry and National users - Reduce the gap between research idea (innovation) and the market - Firms can lower costs of pre-competitive R&D, increase efficiency, & bring products to market sooner • Role of Universities - Consortia can fund and draw on university research to improve the technological capabilities of their industry • Role of Government - Enable firms in the industry to cooperate legally - Provide funding for research and provide access to national research facilities • Other institutions: Associations, NGOs, etc. - Reach the target groups of the initiatives Key NationalUsers Consortium Accelerate Innovation

9. 3 2 1 Market Analysis and Business Plan to evaluate the sustainability of the new idea Market requirements and Business Plan Reseach and Prototype Development Prototype Evaluation and Redefinition

10. C@R – Partners Roles International organisations and end-users partners Industry SMEs Academia - Research

11. Partners roles • GROUP 1: INDUSTRIAL PARTNERS. Those are the companies which could be interested in exploiting the C@R results in commercial and sales senses. • GROUP 2- NON-INDUSTRIAL PARTNERS. The final objective is not the commercialisation of the C@R results themselves, but the exploitation in complementary ways: • Other RTD activities • To disseminate the results • To use the results for policy planning and implementation • To reuse the methodologies Collaboration@Rural (C@R)

12. C@R - Business strategy approach Collaboration@Rural (C@R)

13. Thanks for your attention Mercedes ARJONA. R&D projects Business Consultant mercedes.arjona@atosresearch.eu