1 / 5

From a marketing perspective, what has Guinness done to ensure its longevity

Assignment Solutions, Case study Answer sheets <br>Project Report and Thesis contact<br>aravind.banakar@gmail.com<br>www.mbacasestudyanswers.com<br>ARAVIND – 09901366442 – 09902787224<br>

salesmbacasestudyhelp
Download Presentation

From a marketing perspective, what has Guinness done to ensure its longevity

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Management

  2. Marketing Management Q1.(a) From a marketing perspective, what has Guinness done to ensure its longevity? (b) How would you characterize the Guinness brand? Q2.(a) What are the strengths and limitations of the Internet as a data collection instrument? (b) What is meant by a marketing information system? Discuss, using examples, the main components of such a system.

  3. Q3. (a) What are the advantages and disadvantages of co-branding? Suggest two co-branding alliances that you think might be successful, explaining why. (b) The product life cycle is more likely to mislead marketing management than provide useful insights. Discuss. Q.4. (a)The marketing of services is no different to the marketing of physical goods. Discuss. (b) Discuss the role of service staff in the creation of a quality service. Can you give examples from your own experiences of good and bad service encounters?

  4. Q5.(a)How would you justify the price differences for a cup of coffee that you might encounter if you purchase it in a local office shop versus a top-class hotel? (a) Discuss how a company pursuing a build strategy is likely to react to both price rise and price cuts by competitors.

  5. Global Study Solutions Dr. Aravind Banakar aravind.banakar@gmail.com www.mbacasestudyanswers.com 9901366442 – 9902787224

More Related