From a marketing perspective, what has Guinness done to ensure its longevity

Mar 14, 2018

50 likes | 78 Views

For Assignment Solution Contact Casestudyhelp.in https://www.casestudyhelp.in 9422028822 Marketing Management 1. From a marketing perspective, what has Guinness done to ensure its longevity? 2. How would you characterize the Guinness brand? 3. What could Guinness do to attract younger drinkers? And to retain its older loyal customer base? Can both be done at the same time? 4. Is the quick- pour concept a good or bad idea? Why? 5. Discuss the micro and macro forces that are affecting the music industry. 6. Based on this analysis, what strategic options would you recommend for both music publishers and music retailers in the current marketing environment? Discuss the advantages and disadvantages associated with online distribution from a music labelâ€™s perspective. 1.} From a brand-building perspective, television advertising has two particularly important strengths. List and briefly explain these strengths. 2.} Prior research has shown that although consumers may have fairly good knowledge of the range of prices involved, surprisingly few can recall specific prices of products accurately. When examining products, consumers often employ reference prices. List the possible prices consumers use as their â€œreference.â€ 3.} Brands can be differentiated on the basis of many variables; however, four differentiation strategies are emphasized in the text. List and briefly characterize the three differentiation strategies. For Assignment Solution Contact Casestudyhelp.in https://www.casestudyhelp.in 9422028822

marketingcasestudyhelp

Download Presentation

From a marketing perspective, what has Guinness done to ensure its longevity

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

Marketing Managementinfo@casestudyhelp.in+91 94220-28822
Marketing Management Q1.From a marketing perspective, what has Guinness done to ensure its longevity? Q2.How would you characterize the Guinness brand? Q3.What could Guinness do to attract younger drinkers? And to retain its older loyal customer base? Can both be done at the same time? Q4.Is the quick- pour concept a good or bad idea? Why? Q5.Discuss the micro and macro forces that are affecting the music industry.
Q6.Based on this analysis, what strategic options would you recommend for both music publishers and music retailers in the current marketing environment? Q7.Discuss the advantages and disadvantages associated with online distribution from a music label’s perspective. Q8.From a brand-building perspective, television advertising has two particularly important strengths. List and briefly explain these strengths. Q9.Prior research has shown that although consumers may have fairly good knowledge of the range of prices involved, surprisingly few can recall specific prices of products accurately. When examining products, consumers often employ reference prices. List the possible prices consumers use as their “reference.”
Q10.Brands can be differentiated on the basis of many variables; however, four differentiation strategies are emphasized in the text. List and briefly characterize the three differentiation strategies.
www.casestudyhelp.in info.casestudyhelp@gmail.com info@casestudyhelp.in +91 94220-28822