The Monumental Opportunity in the Creative Age

1. Tom Peters’Re-Imagine!Leading Change, Developing Talent, Driving Innovation,Adding Value,Achieving ExcellenceNACE/Anaheim/0531.06

2. Alt TITLE/Opener

3. Life @ the Center of the UniverseNACE/Anaheim/0531.06

4. The Monumental Opportunity @ the Center of the UniverseNACE/Anaheim/0531.06

5. Agriculture Age(farmers)Industrial Age(factory workers)Information Age(knowledge workers)Conceptual Age(creators and empathizers)Source: Dan Pink, A Whole New Mind

6. “Human creativity is the ultimate economic resource.”—Richard Florida,The Rise of the Creative Class

7. From “1, 2 or you’re out” [JW] to …“BestTalent in each industry segment to build best proprietary intangibles”[EM]Source: Ed Michaels, War for Talent

8. “Income Confers No Immunity as Jobs Migrate”—Headline/USA Today/02.2004

9. “THE FUTURE BELONGS TO … SMALL POPULATIONS … WHO BUILD EMPIRES OF THE MIND … AND WHO IGNORE THE TEMPTATION OF—OR DO NOT HAVE THE OPTION OF—EXPLOITING NATURAL RESOURCES.”Source: Juan Enriquez/Asthe Future Catches You

10. “The Creative Age is awide-open game.”—Richard Florida, The Rise of the Creative Class

11. Our MissionTo develop and manage talent;to apply that talent,throughout the world, for the benefit of clients;to do so in partnership; to do so with profit.WPP

12. Omnicom's acquisitions: “not for size per se”; “buying talent;” “deepen a relationship with a client.” (Advertising Age/07.05)“Omnicom very simply is about talent. It’s about the acquisition of talent, providing the atmosphere so talent is attracted to it.”(John Wren)

13. “The role of the Director is to create a space where the actor or actress can become more than they’ve ever been before, more than they’ve dreamed of being.” —Robert Altman, Oscar acceptance

14. DD$21M

15. A review of Jack and Suzy Welch’s Winning claims there are but twokey differentiators that set GE “culture” apart from the herd: First: Separating financial forecasting and performance measurement.Performance measurement based, as it usually is, on budgeting leads to an epidemic of gaming the system. GE’s performance measurement is divorced from budgeting—and instead reflects how you do relative to your past performance and relative to competitors’ performance; ie it’s about how you actually do in the context of what happened in the real world, not as compared to a gamed-abstract plan developed last year. Second: Putting HR on a par with finance and marketing.

16. “Leaders‘do’ people. Period.”—Anon.

17. “The leaders of Great Groups love talent and know where to find it. They revel in the talent of others.”—Warren Bennis & Patricia Ward Biederman, Organizing Genius

18. “This is the true joy of Life, the being used for a purpose recognized by yourself as a mighty one … the being a force of Nature instead of a feverish, selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy.”—GB Shaw/Man and Superman

19. “Life is not a journey to the grave with the intention of arriving safely in a pretty and well-preserved body—but rather a skid in broadside, thoroughly used up, totally worn out, and loudly proclaiming, ‘Wow, what a ride!’ ”—anon.

20. Chicago:HRMAC

21. “support function” / “cost center”/ “overhead”or …

22. Are you …“Rock Stars of the Age of Talent”

23. Are you the …“Principal Engine of Value Added”*Eg: Your R&D budget as robust as the New Products team?

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25. Slides* at …tompeters.com*Also, “Long”

26. EXCELLENCE. ALWAYS.

27. SynonymsPurityTranscendenceVirtueEleganceMajestyAntonymsMediocritySynonymsPurityTranscendenceVirtueEleganceMajestyAntonymsMediocrity

28. “Why in the world did you go to Siberia?”

29. The Peters Principles: Enthusiasm. Emotion. EXCELLENCE. Energy. Excitement. Service. Growth. Creativity. Imagination. Vitality. Joy. Surprise. Independence. Spirit. Community. Limitless human potential. Diversity. Profit. Innovation. Design. Quality. Entrepreneurialism. Wow.

30. Business* ** (*at its best):An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that elicits maximum concerted human potential in the wholehearted service of others.*****Excellence. Always.***Employees, Customers, Suppliers, Communities, Owners, Temporary partners

31. Business:The Ultimate Creative Endeavor.

32. Business:The Ultimate Personal Development-Growth Experience.

33. Business:The Ultimate Transcendent Service Opportunity.

34. Excellence:Freddy Delgado on Leadership

35. “I can’t say that I don’t know what my teachers were doing in the classroom. I am still responsible if a child gets lost.”—Enron juror Freddy Delgado, elementary school principal

36. Re-imagine!Not Your Father’s World I.

37. China!

38. China!

39. China!

40. China

41. Ch

42. THREE BILLION NEW CAPITALISTS—Clyde Prestowitz

43. 26m

44. 43h

45. 2003: 98% U.S.2005: U.S. 150; Shanghai 500

46. “Deutsche Bank Moves Half of Its Back-office Jobs to India”/ headline/FT/0327/ 500 of 900 Research /JPMorgan Chase/30% back-office by 12.31.07

47. 1 Houston/Month/15

48. 600,000350,00070,000

49. “Beijing Rushes to Build World-class Universities”—Headline, International Herald Tribune, 1028.05**Headline, same day: “China Bank Becomes a Giant Worth $70 Billion”

50. “Forget China, India and the Internet: Economic Growth Is Driven by Women.”—Headline, Economist, April 15, Leader, page 14