Core Contact Database Revenue Generator

1. Core Contact Database Revenue Generator • Core’s Database Revenue Generator (DRG) enables the data owner to: • Take advantage of a well-established marketing programme • Maximise database value • Improve customer loyalty

2. Core Contact Database Revenue Generator • A well established marketing programme • Core’s DRG has been proven with extensive testing across the 250,000 strong Candis subscription database • The DRG eliminates many of the usual unknowns from a new marketing programme, from effective script writing to understanding response rates and retention rates

3. Candis profile • The highest circulation women’s subscription magazine in the U.K., purchased by over 250,000 subscribers every month • Content based on “Health, Happiness, Family Life” • Typical profile BC1C2 women… • aged 35-55 • Household income £30k • Children aged 8-15 living at home

4. Candis profile • All subscribers are Candis Club members • The Club has donated over £53 million to health charities since 1962 • Members receive a range of membership benefits (from low-cost insurance to discounts on holidays & flowers by post) • Candis Platinum and Candis SOS are sold as added-value upgrades to existing membership

5. Core Contact Database Revenue Generator • How it works • Select a product or service to suit your customer base/marketing objectives Health Support Service (HSS) Platinum Membership ID Theft/ Emergency Assistance (SOS)

6. Core Contact Database Revenue Generator • How it works • Platinum • Brand name discounts • Shopping • Leisure • Holidays • Local discounts • across UK • SOS • ID theft team • Emergency support • home & abroad e.g. • Lost keys • Stolen handbag • Medical emergency • HSS • Medical treatment • sourcing • 24/7 GP helpline • Critical illness support • Health recording • service

7. Core Contact Database Revenue Generator • How it works • We set the pricing together to deliver your key objectives of benefit vs. revenue Health Support Service (HSS) £8-12 p/m Platinum Membership £19.95-29.95 p/a ID Theft/ Emergency Assistance (SOS) £34.95-£49.95 p/a

8. Core Contact Database Revenue Generator • Maximise your database value • Sales made via outbound telemarketing • Ideal database size is 50,000+ • Existing payment information (direct debit or account) is important to delivering campaign success

9. Core Contact Database Revenue Generator • Improve customer loyalty • Long-term data analyses have shown that the DRG both generates income AND improves existing customer loyalty, even for those who do not go on to buy the product • Provides an opportunity, particularly through Platinum discounts, to “give something back” to your customers/supporters

10. Core Contact Database Revenue Generator • Example financials – data owner income after costs • Initial programme with renewals – income in first 5 years (based on database of 50k @ 80% of currently achieved response rates) Platinum Membership £70k-95k ID Theft/ Emergency Assistance (SOS) £50k-75k Health Support Service (HSS) £35k-60k

11. Core Contact Database Revenue Generator • Example financials – data owner income after costs • Initial programme with renewals & 10% new data each year - income in first 5 years (based on database of 50k @ 80% of currently achieved response rates) Platinum Membership £75k-120k ID Theft/ Emergency Assistance (SOS) £55k-90k Health Support Service (HSS) £35k-75k