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Event Target Audience & Value Proposition for Business Partners

Event Target Audience & Value Proposition for Business Partners. Target Audience 1: ISVs, Cloud Application, Infrastructure and Technology Providers Role: C-level contacts in Core & Invest accounts plus opportunistic ISVs and those within 100 mile radius of IICs – 2 execs per company

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Event Target Audience & Value Proposition for Business Partners

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  1. Event Target Audience & Value Proposition for Business Partners Target Audience 1: ISVs, Cloud Application, Infrastructure and Technology Providers • Role: C-level contacts in Core & Invest accounts plus opportunistic ISVs and those within 100 mile radius of IICs – 2 execs per company Audience Generation: IDR TMs and Partner Execs (primary); DevComms (supplement) Target Audience 2: Resellers, Private Cloud Builders, Distributors, SIs, MSPs, Services Solution Providers and other BP types Role: C-level contacts–2 execs per company Audience Generation: BPO, GTS, SWG Partner Execs (primary); PW comms (secondary) • Opportunity to participate in a global IBM Cloud launch • Enhanced visibility and market reach for their company and solution to other Business Partners in the IBM Cloud ecosystem • Enablement and education from IBM Cloud experts • Access to online cloud business model self-assessment tool and other BP tools • Increased access to IIC experts for help with cloud projects

  2. Each location will determine start time Outline / Agenda for Cloud Launch Event for IBM Business Partners Additional detail provided in project plan at http://w3.ibm.com/connections/activities/service/html/mainpage#activitypage,302G093F300C28C4292CDB4A64B397007236

  3. Cities Hosting Cloud Launch Events for IBM Business Partners 38 • 20 cities are confirmed for event on Oct 12 / 13 • 18 additional events will occur in Q4 ** External venue 3 3 Note: Roll out of events will be by time zone starting on Oct 12 once press release hits wire at 8 am ET

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